The document discusses how the creator used three products - a music video, poster, and digipak - to convey a repetitive theme of "rising to the top" and achieving greatness. Binary oppositions of dark vs light were used to represent failure and success. The name of the band and song were included in all products to promote the video. Key images like the singer Ben and a piano were featured prominently to create recognition and relationship between the products and band. The combination of the three products effectively promoted the video's message and the band.

1. Evaluation question

2. 
 Throughout my work, the message displayed within „Hall of
Fame‟ of „rising to the top‟ has been a repetitive theme that‟s
been used in all of my work.
 This theme is evident in the lyrics of the song; “You can be the
greatest, you can be the best”, and so highlights the message
that anyone can achieve greatness, and the cliché that „the sky is
the limit‟.
 I have effectively used the combination of my three products
(video, poster, and digipak) to convey this message to the
viewer.
 With this message as a repetitive theme in all my work, it helps
gain a recognisable theme of the band for the audience, and
something that they can associate the band to.
Lyrical message

3. 
Video
This image within my recreation video displays this message with the artist
pointing upwards towards the sky, hinting that the „sky is the limit‟, thus
conforming to the lyrical message. Also, there is constant repetition of clips with
the same purpose; to conform to this message!
Clips such as those of the athlete in training, and of the constant referral and
watching of the plaque, represent the notion that you can succeed if you try
hard. These clips display the athlete working hard in training, and the plaque is
a symbolism for the athletes goals and what he is inspiring to.

4. 
Poster
The notion of “You can be the greatest” that is shown in the lyrics, links to the
„American Dream‟, in which anyone can go from „rags to riches‟ and achieve
greatness. This is the message that the lyrics put across, and so was the
reasoning behind my album name being; “From rags to riches”. This creates a
link between the lyrics and my album. The reason for my poster is to promote
the album and the band, and so, as you can see, it displays the names of both. In
highlighting “From rags to riches” within the poster, it again conveys the „sky is
the limit‟ notion, in the sense that it displays a stride towards greatness that the
American Dream stands for.

5. 
Digipak
Within my digipak, the „sky is the limit‟ notion within the lyrical message is
obvious to see, with the back cover being of the sun behind the clouds. The use of
this image makes it clear to the viewer that the sun is a symbol for the lyrical
message within „Hall of Fame‟. This image again creates a link with both my
poster and music video, as it further enhances the message of the song, and
creates a similarity that the audience can clearly see is being displayed
throughout all of my work.

6. 
 Claude Levi-Strauss‟ „Binary oppositions‟ theory can
be seen throughout my products, with the use of the
„Dark vs. Light‟ concept.
 Strauss‟ theory, when related to media, is that forms
of media display oppositions as a representative of
good and evil.
 With this, I made sure this theory was used
throughout my products, to enhance the idea that
the athlete in the video has achieved greatness and
success.
Binary oppositions

7. 
 Most evident in the video, is the „Dark vs. Light‟
concept, which I used in my products to display the
difference between failure and success.
„Dark vs. Light‟
Within my video you can see a clear distinction between the dark shot and
the light shot. I used this to display how the first part of the race is dark and
the athlete loses, whereas, the change from dark to light represents the
change from loser to winner, as he then goes on to win the second race.

8. 
 This is also shown in my digipak and poster works:
„Dark vs. Light‟
Within the poster, you can see that the
contrast between the white writing and
the darker background clearly stands
out. This works well with the binary
opposition theory, as the white writing
is the important feature of the poster as
it is the details of the band and
album, and so its light coloring
represents its significance.
The digipak further enhances my
use of „Dark vs. Light‟, as the sun
(light) is the dominant value within
the picture. In doing this, I tried to
display the message of the song
through the digipak picture, with
the notion of „the sky is the limit‟
represented by the sun.

9. 
 The main reason behind my creation of the poster and
digipak is to help promote my music video, and so with
this in mind, these tasks have been used effectively with
my main product (the video).
 The two ancillary tasks both include the names of the
band and the song, and so if viewed, the viewer will
recognise the names and be attracted towards my video.
 The constant referral to the names through my ancillary
tasks is to help promote my product and raise its
profile, which it effectively does so, as they take
advantage by the use of names and repetitive themes that
are evident in my video, such as the songs message and
colour schemes.
Poster and digipak

10. 
 The „star‟ of our band, AKA. Ben, is evident in all
three of my products.
 The „star image‟ means to help promote the
band/artist by displaying themselves on their
products, something which I have done:
„Star image‟

11. 
 As Ben in the main character in the video, he is shown
frequently throughout, with clips involving him as both
the runner and the artist.
 To link this with my other two products I made sure that
Ben was a dominant point of both products.
 In the digipak there is a panel devoted to him, with a
picture of him taking up one of the six panels.
 In the poster, Ben is clear to see as a picture along with
the piano.
 In using Ben as a main point in my products, I help create
a relationship between the artist and the viewer, and so
raise the profile and popularity of the band and my video.
„Star image‟

12. 
 Within my main product there are many clips of the
artist on the piano, and so with this is mind, I made
this a vocal point in my two ancillary tasks.
Piano

13. 
 In using the piano as a recurring image, I created a
recognisable theme for the products.
 By highlighting this image through all three of my
products I created a image that the audience will
associate with my band and the video, thus
developing a relationship between the piano and the
band.
 Because of the use of my ancillary tasks, I have been
able to promote my video through them, and so
combining the three together has created an effective
platform for the promotion of the band.
Piano