A survey of 200 UK parent bloggers and their participation in online activism and fundraising, by the Tots100. See www.tots100.co.uk for more information.

1. Blogging Activism Tots100 Survey into Parent Bloggers and Good Causes

2. Survey respondents Introduction

3. Age of Respondents

4. Location of Respondents

5. Interests What causes do parent bloggers care about and what do they do about it?

6. An Active Community? 90% of bloggers are OFFLINE activists 70% of bloggers are also ONLINE activists 90% of bloggers believe online action MAKES A DIFFERENCE “I want to teach my children that small voices, when added together, can and do change the world.” Tots100 blogger

7. What causes do bloggers support?

8. Which online activities do bloggers take part in?

9. Which offline activities have you taken part in?

10. Does online activism make a difference?

11. Key Findings Bloggers are more likely to be involved in online activism than offline activism Bloggers are most likely to support children’s charities and emergency disaster relief 40% of bloggers have written posts about a charity or good cause in the past 12 months 70% of bloggers have donated to a charity or good cause online in the past 12 months

12. The tots100 What is the Tots100 index?

13. www.tots100.co.uk Tots100 Detailed profiles of 1,000 parenting blogs Search directory to create custom contact lists Contact bloggers who opt-in to our PR message service Tots100 Insights Research into the highly influential UK parent blogging community Annual Tots100 Parent Blogging Benchmark Survey Custom research in partnership with sponsors