Mobile Internet And Social Media

Toward Mobile Internet & Social Media 2009.11. [email_address] [email_address]

Table of Contents ,[object Object],[object Object],[object Object],[object Object]

Mobile Internet Market Environment

Worldwide Phone Market Growth ,[object Object],(Units in Millions) ,[object Object],(Units in Millions) ,[object Object],전세계 휴대폰 판매량이 6.1% 감소하였으나 , 스마트폰 판매량은 26.9% 로 큰 폭으로 증가 ,[object Object],(2009 년 2 분기 , 전년동기대비 ) Vendor 2008 년 2Q 2009 년 2Q Growth Shipment Volume Market Share Shipment Volume Market Share Nokia 120.4 39.5% 105.4 36.8% -12.4% Samsung 46.4 15.2% 55.4 19.3% +19.4% LGE 26.7 8.8% 30.5 10.7% +14.2% Motorola 30.4 10.0% 15.9 5.6% -47.7% Sony Ericsson 23.0 7.5% 13.6 4.7% -40.9% Others 58.0 19.0% 65.3 23.0% +12.6% Total 304.7 100.0% 286.1 100.0% -6.1% Vendor 2008 년 2Q 2009 년 2Q Growth Shipment Volume Market Share Shipment Volume Market Share Nokia 15.3 47.4% 18.4 45.0% +20.3% RIM 5.6 17.3% 7.7 18.7% +37.5% Apple 0.9 2.8% 5.4 13.3% +500.0% HTC 1.3 4.1% 2.5 6.0% +92.3% Fujitsu 1.1 3.3% 1.2 3.0% +9.1% Others 8.1 25.1% 5.7 13.9% -29.6% Total 32.3 100.0% 41.0 100.0% +26.9%

Worldwide SmartPhone Market Growth ,[object Object],[object Object],[object Object],(Units in Millions) Source : “Mobile Metrics Report“, AdMob , August, 2009 2009 년도에도 모바일 인터넷의 활용에서 iPhone 과 Android 의 성장세가 가장 두드러짐 Vendor 2008 년 3Q 2009 년 3Q Growth Shipment Volume Market Share Shipment Volume Market Share Nokia 15.4 37.1% 16.4 37.9% 6.6% RIM 6.0 14.6% 8.2 19.0% 35.7% Apple 6.9 16.6% 7.4 17.1% 7.1% HTC 2.1 5.1% 2.4 5.6% 14.7% Samsung 1.5 3.7% 1.5 3.5% 0.0% Others 9.5 22.9% 7.3 16.8% -23.5% Total 41.5 100.0% 43.3 100.0% 4.2%

Worldwide SmartPhone Market Trend 2013 년 전체 휴대폰 판매량의 45% 는 스마트폰 , 특히 Android 와 iPhone 이 견인 ,[object Object],[object Object],[object Object],[object Object],(Units in Millions) ,[object Object],Vendor Operating System Shipment Volume Market Share Nokia Symbian 203.0 39.0% Google Android 76.0 14.5% Apple iPhone 71.5 13.7% Microsoft Windows Mobile 66.8 12.8% RIM BlackBerry 65.3 12.5% Palm WebOS 11.0 2.1% Etc Linux 28.0 5.4% Total 521.6 100.0%

Compare SmartPhone Key Features iPhone 은 18 개월만에 10 만 Apps 등록 , 20 억건 다운로드 / Android 는 1.6 만 Apps 등록 Source : http://www.billshrink.com/blog/total-cost-of-ownership-motorola-droid-versus-iphone-3gs-versus-palm-pre/

iPhone Related Market Trends ,[object Object],( 단위 : 만대 ) ,[object Object],[object Object],[object Object],iPhone 은 App Store 개설 이후 급속 성장 , 누적 다운로드수 15 억회 이상

iPhone Application Statistics Source : http://mobizen.pe.kr/848 ,[object Object],Game, Entertainment 등이 24.5% 를 차지하지만 고객을 오랫동안 Retention 하지는 못함 Category Percentage Game 19.6 Entertainment 14.9 Books 12.0 Utilities 6.7 Travel 6.6 Education 6.3 Lifestyle 5.5 Reference 3.5 Music 3.3 Sports 2.9 Productivity 2.8 Navigation 2.7 News 2.4 Business 2.3 Health & Fitness 2.2 Social Networking 1.6 Photography 1.6 Finance 1.4 Medical 1.1 Weather 0.6

Market Change thru Application Store

SmartPhone - iPhone vs Android HTC - 드로이드 에리스 Motorola - Motoblur CLIQ (SNS Phone) – 트위터 , 페이스북 , 지메일 , 야후 통합 제공 Motorola - Droid APPLE iPHONE 3GS Application Store Model 과 결합하여 Mobile Internet 시장 흐름을 주도 Source : http://www.emarketer.com/Article.aspx?R=1007381 ,[object Object],[object Object]

Mobile Contents Market Forecasting Global Mobile Contents Market 은 2012 년까지 연평균 17% 성장 , 접속자수는 4 배 증가 ,[object Object],[object Object],[object Object]

Market Change thru Mobile Internet ,[object Object],언제 어디서나 자유롭게 이용할 수 있는 양질의 Contents 를 제공하는 사업자가 시장을 주도 Cloud Service (Contents) Wireless or Wired Streaming Services Content Sharing with different devices Device Vendor Communication Carrier Sharing Seamless Digital Contents ,[object Object],[object Object],[object Object],[object Object]

Loyalty by Application Category Source : http://www.trendbird.co.kr/2942 Frequency + Retention 을 고려한 Business Model 이 사용자의 Loyalty 를 높일 수 있음

Compare Social Media Service ,[object Object],Social Media 는 정보 공유 , 관계 형성을 중심으로 하는 사용자 참여형 구조

Compare Mobile SNS Service ,[object Object],미국과 일본을 중심으로 사용자가 활발하며 기존 SNS 와 연계 , LBS, GPS 의 활용 , Portal 화

Mobile SNS User Increase ,[object Object],[object Object],(Units in Millions) Mobile SNS 사용자는 2013 년 6 억명으로 전체 Mobile Internet 사용자의 43% 차지 예상 Source : http://www.facebook.com/photo.php?pid=2840293&id=63715567838 ,[object Object]

Mobile Social Network Statistics Source : http://www.emarketer.com/Report.aspx?code=emarketer_2000614 Mobile Internet 을 이용하는 사용자는 2009 년 28% 에서 2012 년 40% 까지 증가 예상 Source : http://www.emarketer.com/Article.aspx?R=1007373

Worldwide Social Network Market ,[object Object],[object Object],가입자수 기준 (2009 년 6 월말 ) 순 방문자수 기준 (2009 년 9 월말 ) 페이지뷰 기준 (2009 년 9 월말 ) ,[object Object],[object Object],[object Object],Facebook 이 급속도로 성장하여 미국내 전체 인터넷 페이지뷰의 ¼ 을 차지하고 있음 구분 Unique Visitors Top 10 1 google.com 2 yahoo.com 3 facebook.com 4 msn.com 5 youtube.com 6 live.com 7 ebay.com 8 amazon.com 9 wikipedia.org 10 microsoft.com 구분 Pageview Top 10 1 facebook.com 2 yahoo.com 3 myspace.com 4 google.com 5 aol.com 6 craigslist.org 7 live.com 8 ebay.com 9 msn.com 10 youtube.com

Mobile SNS – Fast Growing Twitter MySpace, Facebook, LinkedIn 과 같은 SNS 사용자가 Twitter 를 함께 사용하여 정보 공유 Source : http://www.emarketer.com/Article.aspx?R=1007373

Twitter User Statistics Source : Debra Aho Williamson, November 12, 2009, http://www.emarketer.com/blog/

Android User Statistics (T-Mobile) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SmartPhone 을 이용한 Web Access, Application Download 는 일상적인 Activity 로 정착

Social Media Landscape Source : http://www.trendbird.co.kr/3095 Social Media 의 영역은 사용자의 정보 생산 , 공유 , 토론 , 게임 등으로 연결되어 있음 Publish Share Discuss Social Networks Microblog Lifestream Livecast Virtual Worlds Social Games MMO Social Media

Social Media Landscape Source : http://www.trendbird.co.kr/3095 사용자의 컨텐츠 생산 및 공유와 상호작용을 통하여 Social Media 가 활성화되어 있음 Publish Share Discuss Social Networks Microblog Lifestream Livecast Virtual Worlds Social Games MMO Social Media

Facebook + iPhone / iPod Touch Improvements in social Networking and mobile computing platforms are fundamentally changing ways people communicate with each other. - Mary Meeker, Economy + Internet Trends, Oct. 20 th 2009, Morgan Stanley

New Communications Platforms Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce - Mary Meeker, Economy + Internet Trends, Oct. 20 th 2009, Morgan Stanley

Statistics for Social Games Source : http://iphone.allblog.net/?idx=23706887 November, 16 th , 2009 Source : Small Facebook Games See Solid Growth on This Week’s Top Gainers List, November 16 th , 2009 http://www.insidesocialgames.com/2009/11/16/small-games-see-solid-growth-on-this-weeks-top-gainers-list/ ,[object Object],[object Object],[object Object],EA 가 인수 : 200M$ Name MAU Gain Gain, % 1. FishVille 9,238,698 +8,237,776 +89.17 2. Happy Aquarium 27,054,550 +1,930,762 +7.14 3. FarmVille 64,606,716 +902,322 +1.40 4. Diva Life 1,589,777 +796,317 +50.09 5. Island Paradise 6,085,569 +750,521 +12.33 6. Little Warrior 2,324,123 +674,042 +29.00 7. Yakuza Lords 1,229,559 +468,293 +38.09 8. Farmville Gifts 427,577 +401,200 +93.83 9. Fish Life 1,611,848 +389,427 +24.16 10. Texas HoldEm Poker 19,201,295 +323,468 +1.68 11. Snowball Fight 335,255 +303,988 +90.67 12. Roller Coaster Kingdom 15,426,497 +302,012 +1.96 13. Band of Heroes 436,604 +293,784 +67.29 14. Mobsters 2: Vendetta 4,774,524 +280,863 +5.88 15. Castle Age 2,167,708 +262,495 +12.11 16. Snowball Fight! 548,043 +228,216 +41.64 17. Pet Society 21,813,174 +209,564 +0.96 18. Piou Piou contre les cactus 274,005 +177,025 +64.61 19. Rock Riot 1,330,683 +167,895 +12.62 20. The Hierarchy 265,700 +166,586 +62.70

End of Presentation Thank you. Twitter @totoro4 [email_address]

Mobile Internet And Social Media

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