1. Ursula M. Burns,
Chairman and CEO, Xerox
Prepared by Kizzy Maitland
March 28, 2013

2. Biographical Sketch
1958
Born in NYC
1980
BS, Mechanical
Engineering NYU
1981
MS, Mechanical
Engineering, Columbia
Joined Xerox
1999
VP, Global
Manufacturing
1991
Executive Assistant to
Xerox CEO, Paul
Allaire
1990
Executive Assistant to
Wayland Hicks
2000
Senior VP, Corporate
Strategic Services
2009
CEO
2010
Chairman &
CEO

3. Values-Driven Leadership
“As I've progressed in my career, I've come to appreciate -- and
really value -- the other attributes that define a company's
success beyond the P&L: great leadership, long-term financial
strength, ethical business practices, evolving business strategies,
sound governance, powerful brands, values-based decision-
making.” - Ursula Burns, Chairman and CEO

4. Total Leadership Principles in Ursula’s Words
• BE REAL, Act with Authenticity
• Never be afraid to admit when you need help
• BE WHOLE, Act with Integrity
• Values-based decision-making is the only way
• BE INNOVATIVE, Act with Creativity
• If you don’t transform, you’re stuck

5. Four Domains
COMMUNITY
Supports organizations
that align to her and
Xerox’s goals & values
WORK
Found an organization
that accepted her for
who she was
FAMILY
Made strategic decisions
about who and when to
marry to ensure
appropriate support
SELF
Believes in “checking
out” occasionally to put
personal needs ahead of
career and family

6. Lessons Learned
• It’s okay to be selfish sometimes
• Don’t get caught up on titles
• Don’t take life too seriously—have fun
• All good leaders must take risks
• It’s okay to be impatient with the status quo
• Finding the right life partner is critical
• Race and Gender matter, but they’re not all that matters

7. Questions…