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Word of iPod: a tale of love (marketing case study)

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Paolo Tosolini
Paolo Tosolini

This is a mini case study proving the power of Twitter as a promotional tool of word of mouth marketing. In fact, it's what inspired me to create the site http://www.WordOfTwitter.com where everybody can share their "learnings" related to social media marketing and Twitter. Enjoy!

TechnologieUnterhaltung & Humor
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“ Word of iPod” video Paolo Tosolini – http://twitter.com/tosolini
Summary of the experiment ,[object Object],[object Object],[object Object],[object Object]
Word of iPod: A Tale of Love http://www.youtube.com/watch?v=X6Xb15f8hl0
 
 
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Word of iPod: a tale of love (marketing case study)

  • 1. “ Word of iPod” video Paolo Tosolini – http://twitter.com/tosolini
  • 2.
  • 3. Word of iPod: A Tale of Love http://www.youtube.com/watch?v=X6Xb15f8hl0
  • 4.  
  • 5.  
  • 6.