Introduction the Stroly project. With the stroly service, the designed and curated maps of cities (maybe they are not accurate) are shared and available on smartphone with the users' GPS current positions. This presentation is talked in the International workshop of Kobe x Barcelona World Data Viz Challenge 2016.

1. Toru Takahashi
Co-Founder and Co-CEO of ATR Creative Inc.
Kansai Brunch Manager of Linked Open Data Initiative, N.P.O
Interactive Designed and Curated
Maps of Cities with Stroly

2. Our Project is about Maps
• About visualization by maps
• But, not data visualization on maps
• Visualization of city atmosphere by maps
• The design of maps is important!
• Our project is for people to know and enjoy
cities more

3. Smartphone Usage is Increasing in Japan
スマートフォンでの地図の利用率は年々増加
24%
41%
77%
32% 33%
68%
40%
29%
68%
スマートフォン カーナビ PC
Annual Map Usage by %
年間地図利用率
2013年 2014年 2015年
Smartphone Automotive
Navigation System
http://www.zenrin.co.jp/magazine/150427/
ZENRIN: “The Actual Condition Survey of Map Usage 2015”

4. Dislike
Women in 20`s
18-29 in Total
Women in Total
Men in Total
Men in 60`s
http://www.zenrin.co.jp/magazine/150427/
ZENRIN: “The Actual Condition Survey of Map Usage 2015”
Neither Like
Preference of Maps
More than Half of the Women and Young
People are not fond of Maps
過半数の女性や若者は地図を好きと思っていない

5. Are the Maps Enjoyable or Merely Tools?
地図は楽しむものか、道具か
Maps are not something to enjoy and merely tools
for many women and young people.
http://www.zenrin.co.jp/magazine/150427/
ZENRIN: “The Actual Condition Survey of Map Usage 2015”
The Perception of Maps
Something to enjoy (men)
Something to enjoy (women)
Merely tools (men)
Merely tools (women)
Enjoyable
Merely a tools

6. Google Maps is great Tool
for correctness and efficiency
But not enjoyable
Google Maps
many users are unwilling to read
the maps

7. For those who are not fond of
Maps only look at the current
position and the line of the
route, not the map.
地図好きでない人には現在地と経路の線しか見えていない

8. The Designed and Curated Maps Exist
to Tell the Atmosphere of the Surrounding and to Support Find the Destination
TPOに合わせた様々なデザインの地図により周囲の雰囲気を伝え、目的地を見つけてもらう

9. Map Signs in Public Spaces in Japan
Map signs are very common and useful!!

10. Map Signs for Tourists in Barcelona
There are many route maps for Bus and Subway.
Very few number for tourists, and neither affective nor attractive…

11. 2016/6/16
Stroly

12. Current Location
Switch to the
related maps.
User Interface Image
No App required.
Instant and easy access.

13. Demonstrations

14. Stroly Platform
The Platform of Designed and Curated Maps
The “YouTube” of Crated Maps
Solving the Issues with Original Technology:
• Easy to Use on Smartphone with GPS without an App DL.
• Showing the current position in the distorted proportional maps.
• Easy Access through QR Code and the click on the iframe.
• Searchable and recommended maps on the App.
• Easy web submission of the maps.
絵地図の課題を解決する高機能な絵地図ホスティングプラットフォーム

15. Alpha Version of Our Platform
Available Online
http://alpha3.chizuburari.com

16. Stroly Workshops
Walking Events and Editorial Events in Cities in Japan

17. Map Café

18. We are Looing For Collaborators!
to fill the world with creatively designed maps
Business, Feld-works, or Civic-tech

19. Let’s Enjoy Strolling the world with Stroly!
Stroly

20. Toru Takahashi and ATR Creative
Co-CEO & Co-Founder of ATR Creative Inc.
Director and Co-Founder of
• 1999, joined Advanced Telecommunications Research
Institute International (ATR) as a researcher
• 2002, received a doctor degree of engineering (Dr. Eng.)
• 2004, visiting researcher at Industrial Design Department
of Eindhoven University of Technology, the Netherlands
• 2006, started an in-house venture business in ATR
• 2012, ATR Creative Inc. is founded
• 2016, Co-CEO of ATR Creative
2016/6/16