The document discusses using social media for recruiting and job searching. It notes that employers are increasingly using search engines and social networks to find candidates. Candidates need to manage their online profiles carefully, build their personal brand on social media, and participate positively to showcase themselves professionally. The key takeaways are that employers use social media to source candidates and screen profiles early in the hiring process, so job seekers must represent themselves well online.

1. Maura Dyer,
Director, Talent Strategy
Clint Philp,
Manager, Employer Brand and HR Social Media
December 11, 2012
SOCIAL RECRUITING
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2. “He or she who gets hired is
not necessarily the one
who can do that job best;
but, the one who knows
the most about how to get
hired.”
– Richard Lathrop, Author of Don’t Use a
Resume

3. WHAT DO YOU USE SOCIAL MEDIA TO DO?
 Chatting with friends What about:
 Sharing pictures, videos • Showing expertise
 Telling stories, jokes • Staying in contact
 Playing games • Keeping contacts up to date
 Venting frustration • Finding work

4. SOCIAL MEDIA USED IN PERSONAL – AND WORK?

5. JOB SEEKER BEHAVIOUR
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6. CANDIDATE BEHAVIOUR IS CHANGING
Pre Web Web 1.0 Web 2.0

7. SEARCH ENGINES ARE USED MORE THAN JOB
BOARDS
 Over 38 Million Job or
Career related searches in
Canada every month on
Google alone (English and
French)

8. AND THERE ARE JOB SEARCH ENGINES TOO
 Job search engines – aka
Job aggregators
 Indeed has more traffic
than major Job boards
like Workopolis

9. MOBILE USE INCREASING BY CANDIDATES

10. CANDIDATES RELY ON WHO THEY KNOW (AND WHO
THEY KNOW)

13. RECRUITER USE
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18. ADVISING JOB SEEKERS
© 2012 Shoppers Drug Mart. All rights reserved. Unauthorized duplication or distribution in whole or in part via any channel without written permission strictly prohibited.

19. 3 TAKEAWAYS
1. Employers are using Social Networks and Search Engines to find
job applicants.
2. Social Media and Search Engines are being used to screen job
applicants.
3. Employers are looking at the social networking profiles of
candidates very early in the process.

20. FIRST, DO NO HARM
1. Manage your profile:
 Learn privacy settings and use them
1. Know what you will share and with whom:
 Share what’s appropriate with the right people
1. Are you ok if your mom / teacher / boss sees this?
 Account name
 Post
 Update
 Share
 Like
 Tweet
 Tagged photo

21. SECOND, BUILD YOUR BRAND
 Identify your target audience(s)
 Determine what Content they want to know
 Integrate into your Profile (Summary, updates, etc.)
 Curate that Content
 Share and comment on that Content
 Network with like-minds

22. THIRD, PARTICIPATE POSITIVELY
1.Paradox – the more you “sell”, the less you sell
2.Social happens fast, but success/influence is accrued very slowly
3.No shortcuts – success comes from hard work and putting
in/making the time
Think of your time on social media as building proof of your
reputation…

23. OR SIMPLY REMEMBER THIS
1. Share with Care
2. You are your Brand Ambassador
3. You are responsible

24. Your use of social media provides a lasting impression of you as a
professional, with people you may not actually meet or talk to
It all reflects Brand You
How do you want to be known?