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A Growth Hacker's Guide to Traction
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Jeff Goldenberg
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Understanding how to leverage the Bullseye Methodology into Startup traction!
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A Growth Hacker's Guide to Traction
1.
Bullseye Methodology § A Framework
designed to identify new marketing channelsand opportunities § Made popular in the book Traction Example
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Brainstorm 19 Channels 1 Rank 2 Prioritize 3 Test 4 Focus 5
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PUBLIC RELATION S VIRAL MARKETIN G UNCONVENTI ONAL PR E-MAIL MARKETIN G SEM SOCIAL & DISPLAY ADS OFFLINE ADS SEO CONTENT MARKETIN G ENGINEERING AS MARKETING TARGET MARKET BLOGS BUSINESS DEVELOPME NT SALES AFFILIATE PROGRAM S EXISTING PLATFOR MS TRADE SHOWS OFFLINE EVENTS SPEAKING ENGAGEM ENT COMMUNIT Y BUILDING
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