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POSTCARDS ARE PERFECT FOR MARKETING BUSINESS TO BUSINESS AND BUSINESS TO CUSTOMER
1. #postcards #directmail #snailmail #bulkmailing#directmailing#marketing #marketingcampaign
#postcardcampaign #graphicsdesign#design#promotionaloffers#companybranding#printer
#qualityprints#printcompany
FindOut How To Create The Most Effective PostcardCampaigns
Postcardmarketing,alongwithanyotherinitiative mustbe able toproduce a returnon investment.The
informationgainedfromthe campaigncanbe collectedandusedforfuture marketinginitiatives.Aswe
move towardshavingeverythingonline andemail blastsandemail marketing,traditional directmail has
minimized,thuscreatingalargeropportunitytostandout. Havinga physical,tangible productthat
customerscan lookandpossiblykeeptopostintheir home,iswhypostcardswork.Theycause an
interactionwiththe customerandprovide achance to passalong a message.Incorporatingapromotion
or discountonthe postcardisa greatway to increase interestandresponse,aswell asprovide asolid
wayto track the returnthe campaignis delivering.
What To Include To Have The Most Impact
Due to the limitedspace available onapostcard RUSH HOUR PRINTINGANDGRAPHICS recommends
stickingtoa clearcall to action,followedbybasiccontactinformation i.e. numberandwebsite. Word
choice isextremelyimportantasyouonlyhave a shortamountof time to capture the receiversinterest
and encourage themtomake the decisiontokeepthe postcard.Youwant to include expressionsand
wordsthat create an emotional connectionormake themfeel asthoughtheyneedtotake advantage of
the offer, sotheydo notmissout on savings.Wordssuchas: quality,orexpertallow youtoshow them
the value andbefitsyourproductor service can offerthem. Finally, keywordsthatdirectthemtotheir
nextstep(call toaction) such as: limited timeorCall usnow;nudgesthemto contact youto take
advantage of the deal.
What Size ShouldI choose?
Postcardsare a vehicle usedtodeliveravarietyof messages,suchas:a sale or promotion,anew
location,anaward won,andmore. Dependingonthe companyâs message andpersonal needsfactors
such as size will be dependantonthe project. RUSHHOUR PRINTINGANDGRAPHICS offersavarietyof
standardsizesalongwiththe option tocreate custom sizesanddie cut shapes.Mail box size wouldbe a
factor to consideralongwithease of beinghandled. The smallerandmore stocksize wouldbe the most
cost effective.
Text and Shapes
Postcardsneeda shortand eye grabbingheadlinein ordertocapture the interest.Usingkeywordsthat
demonstrate value orbenefitsuchasa sale shouldbe placedhere.Incorporatingvisuallyappealing
boxesandshapeswill allow youtoseparate contenttocreate a flow.Rememberpostcardsare double
2. sidedwhendesigningandbe sure to take advantage of both,no needtocram everythingin,instead
leave space andlimitthe coloursandstyles.
RUSH HOUR PRINTINGANDGRAPHICS createsand deliversthe highestqualitypostcardsforyour
projects.Withour on-site designteam,we canhelpyoucreate phonemical postcardsthatwill meet
USPS rulesandcapture the audience youare after.
