Blog Marketing & SEO Tips presentation by Lee Odden, CEO of TopRank Online Marketing during TECHmunch Austin. This presentation covers SEO and social media optimization tips ranging from search & social keyword research to blog post optimization to link building. Also includes a mix of SEO and social media marketing tools.

1. Social SEO For Blogs A Recipe for Success @LeeOdden TopRankMarketing.com TopRankBlog.com ©2011 TopRank® Online Marketing

2. About TopRankMarketing.com Consulting Speaking Publicity ©2011 TopRank® Online Marketing

4. Social tips for Blogs

5. Make Panda Happy

7. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content SEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

8. The Art of Cooking up SEO Definition of SEO: An approach to digital publishing that makes it easier for search engines to find, organize and favorably rankcontent & media.

9. The Art of Cooking up SEO What SEO IS: Great SEO is most often transparent and improves user experience.

10. What Happens With Poor SEO? What we see

11. What Happens With Poor SEO? What search engines see: Help/Contact Us About Us Careers Press Partners Corporate Information Legal Store Locator WARNING: Email Scam © 2011 adidas Adidas.com has no ranking for“men's running shoes” first 10 pages on Google

12. What Happens With Poor SEO? What do they rank for?: “men's athletic shoes” Page 1 of Google - #8 “men's athletic shoes” Has nominal search volume!

13. What Happens With Good SEO? What we see

14. What Happens With Good SEO? What we see

15. What Happens With Good SEO? What search engines see: Shop Easy World's Best Running Apparel New Arrivals Top Brands Men's Shop Men's New Shoes Men's Running Shoes Men's Apparel Women's Shop Women's New Shoes Women's Running Shoes Women's Apparel Sports Bra Boutique Gear Socks Insoles Injury Prevention Nutrition Brands Road Runner Sports ASICS Nike New Balance Saucony Brooks adidas Sale Top Selling Men's Footwear Running Shoes & Athletic Footwear Welcome Road Runners! You've discovered the Road Runner Sports website, home of the world's largest selection of the best running and walking gear. In business since 1983, you can trust us for the best price on top rated running shoes, running clothing, and the best running shoe brands for everything from sports bras to running socks. Looking for a bargain? Check out our Sale page, a virtual running shoe outlet of great deals on sale running shoes, running clothing, and athletic gear. For help finding your perfect running shoes, let Road Runner Sports Online Shoe Dog fetch your perfect fit! Questions about Road Runner shipping prices and delivery? Visit our Shipping Information page. And if you want free shipping every day on all your running shoes and gear (who doesn't?), join our VIP Club and save $21 or more on all orders.Shop from hundreds of the best walking and running brands like ASICS, adidas, Brooks, New Balance, Saucony, Cole Haan, Mizuno, Merrell, Newton Running, Nike, Puma, Pearl Izumi, Sperry, Timberland, Under Armour, Garmin, Baby Jogger, BOB, Champion, Moving Comfort, Patagonia, Petzl, Polar, Prana, Timberland, Timex, UK Gear, Wigwam, WrightSock, and ZOOT. Copyright © 2011 Road Runner Sports, Inc. All rights Reserved #1 & #2 on Google “men’s running shoes”

16. SEO “Recipes” Can Be Confusing…

17. SEO Simplified Keywords & Content Search Friendly Site Social Link Building

18. Blogging & SEO in Action Local store in NJ competes with national retailers.Blog cross links with site. +300 #1 rankings on fabric phrases “nfl fabric” “dress fabric” +75% site traffic organic search

19. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? ContentSEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

20. Audience Content & Keywords Who are you trying to reach? What are they searching for? Easy Recipes Healthy Salad Vegetarian Cake Recipes Cookies Bread Desert Recipes Recipes for Dinner Crock Pot Soup Chicken

21. Match Editorial Plan with Keywords Editorial Plan Keywords Blog Content Keywords Social Content

22. Keyword Glossary “Marketing” AND: Online Facebook LinkedIn Twitter Blog Social Media Content Plan Keywords > Content > Rank

23. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content SEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

24. Keyword Research Search Keywords Web Referrers Trends Social & Listening Competitors

25. Keyword Glossary Competitor Phrase SEO Our Target Keywords Scores Categories

26. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? ContentSEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

27. Blogs are Search Magnets 25,000+ Unique Keywords 46,000+ RSS Subscribers 1 million+ inbound links Attracts: Media & Links, Employees, Speaking & +New Business

28. Basic Blog SEO Tips Title Tag vs. On Page Title: Headspace2 Keyword in URL (slug) Keyword rich categories Keywords & synonyms in copy Anchor text links to older posts Minimize duplicate content Encourage inbound links

30. Categories

31. Body copy

32. Lists

33. Anchor text links

34. Tags

36. Breadcrumb

37. Title(s)

39. Links

41. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content SEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

42. Categories & Links Recipes Recipes Recipes Chicken Recipes Recipes Chicken Recipes Chicken Chicken Recipes Chicken Breast Grilled Chicken Fried Chicken Chicken Breast Grilled Chicken Healthy Recipes Healthy Easy Dinner Easy Recipes

43. Social Signals Influence Search

44. Avoid the Angry Google Panda Dropped from Google: Low quality pages Duplicate content Ad to content ratio Bad pages will affect your good pages Flickr Photo credit: angrypandaband

45. Google Panda Happy – You Happy Make Panda Happy: High quality content Well structured, cited Well written Links to content Social sharing, citations & links Flickr Photo credit: grytlappar

46. Socialize Promote Grow Networks Personas

47. Traffic & community help research, develop & further grow social networks for content & SEO. Create & promote optimized content & assets. Content is noticed, shared & voted on. Grows awareness. Cycle of Social & SEO Increased links & social exposure grow search & referral traffic. Increased exposure attracts more subscribers, fans, friends, followers & links.

48. Blog Content SEO Logistics Identify & train blog contributors on SEO (Titles, body copy, linking out & internally) Create keyword & engagement guidelines (Best practices on-page & growing social networks) Make content promotion part of the publishing process Provide feedback: search & social (Web analytics, ranking, social media monitor)

49. Blogs are Social Poll - Survey Outbound Links Comments Blog Facebook       Comments     Twitter  LinkedIn                

50. Socialize & Be Useful Slideshare News Sources Blog Off site Comments TR Website Facebook Twitter LinkedIn Paper.li Delicious YouTube

51. Tie Social Media Efforts Together Content PlanKeywords Blog Post RSS Niche Blog Media YouTube News Blog Twitter Niche Blog Facebook Curator StumbleUpon Scraper Niche Blog Digg Links & Traffic ©2011 TopRank® Online Marketing

52. 7,321 Links ©2011 TopRank® Online Marketing

53. 1,438,771 Links ©2011 TopRank® Online Marketing

54. Blog SEO Recipe Prep: Audience – Who’s coming to dinner? Keywords – What do they like to eat? Content SEO – Which ingredients? Links & Social – How will we invite our guests and help them spread the word? Tools– Which cookware, dinnerware?

55. Google Keyword Tool

56. Google Trends (news)

57. SEMRush

58. Alexa SEO

59. Scribe http://scribeseo.com/

60. Blekko SEO

61. Majestic SEO Compare Backlinks: allrecipes, foodnetwork, smartmomsthatthink, myrecipes

62. Social Mention http:// www.socialmention.com

63. PostRank http:// www.postrank.com

64. A Tasty Blog SEO Recipe ½ cup: Audience focused keywords 1: Well optimized blog CMS (Wordpress) 2 cups: Content & editorial schedule Stir: Linkable content with promotion Shake:Grow & engage social network Bake: Ongoing keyword & content refinement through web & social analytics

65. Thank You & Bon Appetit! @LeeOdden 1-877-872-6628 lee@toprank.org TopRankMarketing.com TopRankBlog.com Tips Newsletter:tprk.us/omnews