Check out 52 Tips on Content and Community From the "New Media Rat Pack" Speakers at NMX 2013 in Las Vegas. Includes content creation and community building advice with chapters on blogging, podcasting, video, social media, branding, content marketing, mobile, websites and new media law. Speaker tips come from some of the top names in new media: Guy Kawasaki, Ann Handley, Robert Scoble, Lee Odden, Jay Baer, Matt Ridings, Mitch Joel, Michael Brito, Amy Vernon, Dave Taylor and many more.

1. 52
Tips
on
Content
&
Community
From
the
Top
New
Media
Experts
TopRankMarke+ng.com

2. The Rat Pack is Back
“I
think
my
greatest
ambi1on
in
life
is
to
pass
on
to
others
The
New
Media
Rat
Pack
Takes
on
NMX
Las
Vegas
what
I
know.”
-­‐Frank
Sinatra
In
the
1960’s,
the
Rat
Pack
ran
Vegas.
Fans
poured
into
the
city
of
lights
from
all
over
the
country,
to
hear
the
likes
of
Frank
Sinatra,
Dean
Mar+n,
Sammy
Davis,
Jr.,
Joey
Bishop,
and
Peter
Lawford
perform.
Seeing
the
Rat
Pack
live
was
an
experience.
People
would
even
sleep
in
their
cars
or
hotel
lobby’s
just
for
the
opportunity
to
see
the
legendary
group
perform.
Not
unlike
the
Rat
Pack
of
the
1960’s,
the
New
Media
Rat
Pack
presented
by
TopRank
and
NMX
is
an
experience.
On
January
5-­‐8,
2013,
aVendees
will
gather
from
all
over
the
country
to
gain
insight
from
some
of
the
top
performers
in
new
media.
NMX
2013
promises
to
be
a
truly
memorable
experience
for
all
in
aVendance.
This
Visual
eBook
serves
as
a
preview
to
what
is
to
be
the
best
BlogWorld
show
you’ve
ever
seen.
It
is
filled
with
+ps,
tac+cs
and
advice
from
52
NMX
Live
speakers,
on
topics
ranging
from
branding
to
podcas+ng.
Remember:
What
happens
in
Vegas
doesn’t
stay
in
Vegas;
it
ends
up
on
the
social
web!
NMX
&
TopRank
Online
Marke+ng
Image
via
ShuVerstock
TopRankMarke+ng.com

3. NMX Speakers & Topics
Branding
Mobile
Linda
Sherman
Ÿ
Dorie
Clark
Ÿ
Marcy
Massura
Dan
Keldsen
Ÿ
Brian
Wong
Michael
Brito
Content
MarkeGng
Blogging
Ann
Handley
Ÿ
Lee
Odden
Ÿ
Guy
Kawasaki
David
Risley
Ÿ
Bill
Belew
Ÿ
David
Gass
John
Meyer
Ÿ
Spud
Hilton
Ÿ
Chris
Ducker
Gary
Arndt
Ÿ
Dre
Areda
Ÿ
Jeremiah
Giehl
Sam
Fiorella
Patrice
Yursik
Ÿ
BriV
Michaellian
Video
Social
Media
Kai
Soremekun
Ÿ
Angelique
Toschi
Ÿ
Dave
Taylor
Jay
Baer
Ÿ
ScoV
Abel
Ÿ
Jus+n
Levy
Al
Thompson
Ÿ
Annunziata
Gianzero
Lin
Humphrey
Ÿ
Aaron
Hockley
Ÿ
Mitch
Joel
Stephanie
Sammons
Ÿ
Chris+ne
Crandell
PodcasGng
MaV
Ridings
Ÿ
Mark
Miller
Ÿ
Amy
Vernon
Jamie
Tardy
Ÿ
Farnoosh
Brock
Ÿ
Jenn
Swanson
Robert
Scoble
Jason
Cabassi
Ÿ
Jason
Van
Orden
Ÿ
Pat
Flynn
Rob
Walch
Ÿ
Lou
Mongello
New
Media
Law
John
Corcoran
Ÿ
Brian
Wassom
Ÿ
Art
Neill
Websites
Andy
Hayes
Ÿ
Mitch
Canter
Ÿ
Peter
VanRysdam
Image
via
ShuVerstock
TopRankMarke+ng.com

4. Branding
Brand
PercepGon
Is
Invaluable
“The
effect
of
The
Rat
Pack
had
a
percieved
value
based
on
the
quality
of
their
shows
as
well
as
the
promo+ons
that
went
along
with
them.
In
an
age
of
hyperconnected
customer
par+cipa+on
consumers,
branding
is
even
more
important.
Your
company
has
the
opportunity
to
become
more
recognizable,
popular,
and
loved
among
fans
and
with
social
media
on
customers.
Brands
have
a
value
all
of
their
own.
While
products
and
services
may
come
brands
is
undeniable.”
and
go,
a
brand
will
typically
outlive
these
changes.
Branding
your
company
online
is
an
essen+al
element
for
building
a
business
in
today’s
world.
Socially
connected
companies
can
not
only
par+cipate
in
the
conversa+on
around
their
brand,
but
help
drive
it.
Researchers
at
IDG
Group
recently
found
that
just
about
every
consumer
now
uses
social
media
and
that
brand
percep+on
is
a
massive
sales
driver.
• 95%
of
consumers
now
use
at
least
one
social
network
• 44%
more
likely
to
purchase
based
on
posi+ve
brand
exposure
• 44%
of
consumers
more
likely
to
recommend
the
brand
to
a
friend
The
+ps
you’ll
find
in
this
sec+on
can
help
you
achieve
the
same
posi+ve
outcomes
for
your
business.
Use
this
guide
to
help
define
your
brand
voice
and
story;
discover
new
strategies
for
building
your
brand
across
search,
social
and
even
offline.
Image
via
ShuVerstock
TopRankMarke+ng.com

5. Branding
Dorie
Clark
Linda
Sherman
Forbes
&
Harvard
Courage
Group
Business
Review
@lindasherman
@dorieclark
LindaSherman.net
DorieClark.com
The
Digital
Divide
–
Why
Brands
Don’t
Get
It
Build
A
Personal
Brand
That
Benefits
Your
Company
You
don’t
need
to
be
in
the
marke+ng
department
to
make
Social
Business
relevant
If
you
want
to
build
a
loyal
community
to
your
career.
An
engineer
can
contribute
around
your
blog,
get
clear
about
why
and
support
ideas
cross-­‐department
within
companies
may
be
nervous
you’ll
build
the
company
and
build
a
following
as
an
up
your
brand
on
their
dime,
then
leave.
expert
in
his
field
externally.
Allay
their
fears
by
showing
how
your
brand
benefits
their
ROI.
Best
example:
your
content
brings
in
new
inquiries
or
customers.
TopRankMarke+ng.com

6. Branding
Marcy
Massura
Michael
Brito
Weber
Shandwick
Edelman
@marcymassura
@britopian
MarcyMassura.com
britopian.com
These
Brands
Get
It
–
These
Brands
Don’t
The
New
Influencers:
Brand
Advocacy
Inside
&
Out
The
best
brands,
the
ones
who
are
really
‘owning’
the
social
space
right
now,
are
Brands
must
do
more
than
just
"empower"
BRAVE.
They
take
risks
and
experiment;
in
their
brand
advocates.
They
must
"enable"
general,
they
are
bold
in
their
approach.
them
by
crea+ng
specific
programs
that
Cuong
through
the
noise
is
not
for
the
+mid.
encompass
content,
measurement,
longevity
If
you
want
to
be
a
winning
social
brand,
you
of
the
program,
and
more
importantly,
have
to
take
a
deep
breath
and
jump
in.
The
understand
how
their
content
can
feed
into
bigger
the
splash,
the
braver
you
are.
the
overall
marke+ng
strategy.
TopRankMarke+ng.com

7. Blogging
Frequency
In
Blogging
Is
Key
To
Success
Visitors
find
comfort
when
they
visit
the
same
Las
Vegas
hotel,
restaurant,
or
casino
“Marketers
must
mul+ple
+mes
and
have
a
pleasant
and
consistent
experience.
Similarly,
to
create
a
posi+ve
experience
with
our
blog
we
must
take
an
op+mized
approach
by
determining
take
an
op+mized
who
our
readers
are
and
what
they’re
looking
for
when
they
visit.
approach
to
A
recent
industry
survey
from
Hubspot
shows
that
92%
of
companies
who
blog
several
+mes
per
day
have
acquired
a
customer
from
their
blog.
blogging.”
However,
further
findings
published
on
jequllas.com
uncovered
that:
• Over
65%
of
business
blogs
haven’t
been
updated
in
a
year
or
more
• 81%
of
businesses
agree
having
a
blog
is
useful
or
cri+cal
to
their
business
• But
less
than
35%
blog
more
frequently
than
once
per
month.
While
it’s
understood
that
blogging
can
benefit
a
business
as
well
as
drive
leads,
it
can
be
difficult
to
+e
these
results
back
to
business
objec+ves.
This
disconnect
may
make
it
difficult
to
jus+fy
the
+me
and
investment
required
to
build
and
scale
a
successful
business
blog.
In
this
sec+on,
you
will
learn
how
to
iden+fy
the
people
with
whom
it
is
most
advantageous
for
your
company
to
connect.
You
will
discover
research
and
planning
tac+cs
to
assist
you
in
recognizing
your
compe++ve
advantage.
Finally,
you
will
learn
about
op+mizing
a
blogging
strategy
that’s
built
to
scale
with
both
your
business
Image
via
ShuVerstock
objec+ves
and
audience
needs
in
mind.
TopRankMarke+ng.com

8. Blogging
David
Risley
Bill
Belew
Blog
Marke+ng
Academy
BillBelew.com
@davidrisley
@thetrafficprof
BlogMarke+ngAcademy.com
BillBelew.com
Blog
MoneGzaGon
Overview:
What
Are
4
Concrete
Steps
to
Get
1,000,000
Your
OpGons
To
Make
Money
With
A
Blog?
Relevant
Unique
Visitors
to
Your
Blog
If
you
want
to
make
money
with
your
blog,
Know
the
benchmarks
-­‐
how
many
posts,
never
forget
your
job
is
to
create
a
desirable
which
SEO
parameters
are
key,
how
osen
outcome
in
the
lives
of
your
readers.
That
you
should
post
and
how
long
it
will
take
outcome
needs
to
be
something
they'll
pay
to
reach
your
traffic
goals
-­‐
and
you
will
be
for
and
find
valuable.
able
to
pace
yourself
accordingly.
Remember,
businesses
sell
things;
as
a
Add
to
that
the
right
personality
and
you,
blogger,
you're
not
exempt
from
these
basic
too,
can
see
1,000,000
real
and
relevant
rules.
visitors
to
your
blog.
TopRankMarke+ng.com

9. Blogging
David
Gass
@davidgass
Did
You
Know?
BuyingandSellingWebsites.com
The
average
budget
spent
on
company
blogs
and
social
media
increased
from
9%
in
How
Much
Can
I
Sell
My
Blog
For?
2009,
to
21%
in
2012.
Blogs
can
become
more
than
just
a
revenue
stream
or
a
HubSpot
Blogging
Study
2012
vehicle
for
writers
to
share
their
insight.
As
you
build
a
blog,
think
with
the
end
in
mind.
Do
you
have
an
exit
plan
for
the
blog?
Do
you
plan
on
contribu+ng
to
the
website
forever?
Or
would
you
like
to
build
an
audience
that
could
be
of
great
value
to
another
business
in
the
future?
The
poten+al
to
sell
a
blog
is
more
than
a
dream,
it
is
reality.
My
+p
for
all
bloggers:
Treat
the
blog
as
a
business,
not
just
a
website.
With
that
in
mind,
you
will
build
an
asset
that
has
value
and
could
poten+ally
be
sold
one
day.
TopRankMarke+ng.com

10. Blogging
Gary
Arndt
Dre
Armeda
Everything
Everywhere
Sucuri
Security
@everywheretrip
@dremeda
Everything-­‐Everywhere.com
Sucuri.net
The
Digital
Divide
–
Why
Brands
Don’t
How
Anyone
Can
Hack
Your
Wordpress
Get
It
Site
In
Less
Than
5
Minutes
and
What
You
Can
Do
To
Prevent
It
What
separates
you
from
the
big
media
companies
is
your
personality.
Don't
try
to
When
it
comes
to
blog
security,
the
two
compete
with
them
at
their
own
game.
biggest
factors
leading
to
being
hacked
or
Express
yourself,
make
your
opinions
infected
are
outdated
sosware
and
poor
known
and
be
personable.
passwords.
If
you
want
to
keep
your
site
up
and
clean,
and
your
readers
safe,
be
sure
to
use
strong
passwords
and
keep
your
website
sosware
up-­‐to-­‐date!
TopRankMarke+ng.com

11. Blogging
Jeramiah
Giehl
Patrice
Yursik
para-­‐Dox
parABLEs
Afrobella
@justparaDOX
@afrobella
ParadoxParables.org
Afrobella.com
Three
Very
Unique
Ways
To
Build
A
How
To
Actually
Grow
A
BIG
Brand
&
Massive
Community
Community
With
Just
A
Simple
Blog
Focus
on
being
the
best
you
that
you
can
Follow
your
passion
and
create
an
online
be.
Be
transparent
and
make
your
work
a
plavorm
that’s
genuinely
reflec+ve
of
journey;
a
process
people
can
go
on
with
yourself,
your
interests
and
your
beliefs.
you.
That
will
ensure
you
never
lose
that
passion
for
your
subject
maVer,
and
that
your
readers
will
respond
to
you
in
a
similar
fashion.
Staying
true
to
yourself
always
pays
off
in
the
long
run.
TopRankMarke+ng.com

12. Blogging
Bri`
Michaellian
Work
Smart
Lifestyle
@mamabriV
Did
You
Know?
WorkSmartLifestyle.com
Plavorms
used
by
the
top
100
blogs:
49%
-­‐
Wordpress
How
To
Build
Your
Blog
Community:
Three
Top
Bloggers
Share
Their
Secrets
14%
-­‐
Custom
If
you
want
to
build
a
loyal
community
7%
-­‐
Movable
Type
around
your
blog,
get
clear
about
who
you
are,
what
makes
your
voice
unique
6%
-­‐
Drupal
and
what
your
core
message
and
values
are.
Once
you
understand
this,
you
can
4%
-­‐
BlogSmith
develop
an
editorial
calendar
that
naturally
aVracts
the
type
of
person
who
TechCrunch.com
is
looking
for
your
message.
TopRankMarke+ng.com

13. Social Media
PosiGve
Social
Exposure
=
Consumer
SaGsfacGon
“Social
media
is
The
Rat
Pack
was
originally
thought
to
be
nothing
more
than
a
lounge
pop
culture
fad
of
the
1960’s.
Comparably,
sites
like
Facebook
and
TwiVer
were
helping
brands
build
ini+ally
perceived
as
liVle
more
than
fads
or
+mewasters
for
teens.
Today,
many
companies
s+ll
struggle
to
aVribute
sales
to
social
ac+vi+es,
yet
the
trust,
loyalty,
and
influence
of
social
ac+vity
on
consumers
is
undeniable.
brand
recogni+on.”
A
survey
of
tech
buyers
by
IDG
found
that
a
whopping
95%
of
companies
use
at
least
one
social
media
site
and
that
exposure
to
a
product
on
that
site
had
a
posi+ve
effect
on
their
likelihood
to
purchase
by
44%.
Social
exposure
also
posi+vely
affects
a
consumer’s
overall
sa+sfac+on
with
a
company,
willingness
to
recommend
the
company
to
others,
and
brand
loyalty.
Social
media
is
helping
brands
build
trust,
loyalty
and
brand
recogni+on,
among
other
measurable
benefits.
A
recent
study
from
Nielson
finds:
• 92%
of
global
consumers
say
they
trust
earned
media
above
all
other
forms
of
adver+sing.
• 58%
of
trust
messages
on
company
websites.
• 50%
find
content
in
emails
they
consented
to
receive
to
be
credible.
In
this
sec+on,
you
will
find
+ps
and
best
prac+ces
to
help
you
successfully
navigate
the
social
media
marke+ng
landscape
and
more
effec+vely
convey
your
brand’s
story
to
your
prospects
and
customers.
Image
via
ShuVerstock
TopRankMarke+ng.com

14. Social Media
Jay
Baer
Sco`
Abel
Convince
&
Convert
The
Content
Wrangler
@jaybaer
@scoVabel
ConvinceandConvert.com
TheContentWrangler.com
YouGlity:
Why
Smart
Companies
Focus
Finding
Time
To
Make
Social
Work
For
on
Helping,
Not
Selling
You
Change
your
marke+ng
objec+ve
from
Can't
find
+me
to
innovate?
Nonsense.
selling
to
helping.
If
you
sell
something,
Your
daily
rou+ne
is
riddled
with
you
make
a
customer
today.
If
you
help
inefficiencies.
Where
to
start?
Priori+ze
someone,
you
may
create
a
customer
for
your
day.
Allocate
specific
+me
for
each
life.
Try
to
make
your
marke+ng
so
useful
task.
Automate
everything
possible.
Start
people
would
theore+cally
pay
for
it.
If
with
your
email
inbox;
harness
the
power
you
make
your
marke+ng
astoundingly
of
rules
to
route
messages
to
folders.
useful,
your
customers
will
do
your
Unsubscribe
from
non-­‐essen+al
bulk
mail
promo+onal
work
for
you.
lists.
TopRankMarke+ng.com

15. Social Media
JusGn
Levy
Citrix
@jus+nlevy
jus+nrlevy.com
It’s
A
Mobile
And
Social
World
–
How
To
Succeed
In
It
Just
because
a
company
has
an
ac+ve
social
media
presence,
it
does
not
make
them
a
"social
business".
To
evolve
from
having
a
branded
TwiVer
account
and
Facebook
page
into
becoming
a
social
business,
companies
must
engage
all
members
of
their
ecosystem
(employees,
customers
and
partners)
while
developing
integrated
strategies
that
+e
to
business
objec+ves.
Companies
moving
into
this
next
phase
will
need
to
ini+ally
focus
on
designing
flexible
frameworks,
social
governance
and
opera+onal
processes
that
are
the
founda+onal
building
blocks
social
strategies
can
be
built
on.
TopRankMarke+ng.com

16. Social Media
Lin
Humphrey
Aaron
Hockley
PhD
Student
Hockley
Photography
@linhumphrey
@ahockley
About.me/linhumphrey
SplatPhoto.com
The
Connected
Consumer
You’re
A
Be`er
Photographer
Than
You
Realize:
Photography
Tips
For
New
Media
Companies
that
understand
the
connected
consumer
will
appeal
to
their
As
you
make
photos
for
use
in
social
sense
of
self
and
aim
for
authen+c
word
media,
consider
the
size/orienta+on.
of
mouth
from
these
influen+al
Avatars
and
profile
photos
are
osen
customers.
Connected
consumers
signal
square,
so
keep
that
in
mind
when
making
their
innova+on
as
part
of
their
iden+ty
to
the
image.
If
you're
crea+ng
a
photo
for
their
network
through
their
consump+on
your
blog,
consider
whether
square,
and
buying
choices-­‐-­‐smart
marketers
will
landscape
(horizontal)
or
portrait
(ver+cal)
make
the
mechanism
to
share
as
simple
orienta+on
will
look
best
with
your
site's
and
compelling
as
possible.
theme.
TopRankMarke+ng.com

17. Social Media
Mitch
Joel
Twist
Image
@mitchjoel
TwistImage.com/blog
How
To
Find,
Grow,
Connect
And
Influence
Your
Network
Now
that
everyone
is
on
social
networks,
sharing
and
conversing,
how
do
you
adapt
your
business
to
capitalize
on
just
how
much
our
world
has
changed
and
get
the
edge
on
where
all
of
this
is
taking
us?
I
think
we've
moved
past
disrup+on
into
uncharted
territory.
This
is
a
+me
of
great
upheaval
in
business.
The
challenge
is
that
most
businesses
don't
know
how
to
adapt;
most
of
the
people
who
are
working
for
these
companies
don't
know
how
to
change.
Technology
hasn't
just
transformed
how
we
buy
or
sell
our
wares
to
consumers,
or
how
we
connect
socially.
Technology
has
sent
business
through
a
rapid
state
of
gene+c
muta+on
and
we're
s+ll
in
the
middle
of
this
evolu+on.
I
call
this
moment
in
+me
purgatory.
We're
not
in
hell...
but
this
certainly
isn't
heaven
either.
CTRL+ALT+DEL
will
both
clear
the
brush
and
act
as
a
roadmap
through
this
purgatory.
TopRankMarke+ng.com

18. Social Media
Stephanie
Sammons
ChrisGne
Crandell
Wired
Advisor,
LLC
New
Business
Strategies
@stephsammons
@chriscrandell
StephanieSammons.com
Chris+neCrandell.com
7
Powerful
LinkedIn
MarkeGng
Strategies
It’s
A
Mobile
And
Social
World
–
How
To
for
Building
Your
Business
Succeed
In
It
Don't
overlook
LinkedIn
as
a
rich
social
B2B
and
B2C
buyers
are
in
charge.
Before
media
channel
for
cul+va+ng
you
start
to
engage
with
prospects,
do
rela+onships,
driving
traffic
to
your
blog,
deep
research
to
understand
their
buyers’
and
developing
new
leads
for
your
journey.
Use
primary
interviews,
focus
business.
No
maVer
what
kind
of
business
groups,
and
round
tables
to
define
their
you
are
in,
geong
involved
in
a
life+me
experience.
Then
align
your
professional
network
of
over
187
Million
company’s
processes
directly
to
this
ac+ve
and
engaged
members
can
help
journey.
You
should
see
a
40-­‐70%
you
get
to
the
next
level.
increase
in
revenue.
TopRankMarke+ng.com

19. Social Media
Ma`
Ridings
SideraWorks
@techguerilla
SideraWorks.com/blog
The
New
Influencers:
Brand
Advocacy
Inside
&
Out
One
of
the
most
valuable,
but
woefully
ignored,
assets
for
advocacy
is
siong
right
under
your
nose:
your
employees.
They
can
be
the
key
to
building
an
incredibly
effec+ve
and
profitable
advocacy
network,
one
that
is
proven
to
move
the
sales
needle
and
drive
brand
affinity.
Building
advocates
from
the
inside
out
is
not
as
much
a
marke+ng
exercise
as
it
is
an
exercise
in
organiza+onal
improvement.
Sure,
there
are
risks
to
be
managed,
guidance
to
be
issued,
and
structured
incen+ves
to
put
into
place.
However,
with
the
right
approach,
these
can
be
easily
mi+gated
and
the
impact
is
far
greater
and
longer
las+ng
than
with
simple
external
advocacy
programs
alone.
If
your
employees
aren't
passionate
about
your
organiza+on,
how
can
you
expect
your
customers
to
be?
TopRankMarke+ng.com

20. Social Media
Mark
Miller
Amy
Vernon
Nothing
But
Sharepoint
Internet
Media
Labs
@eusp
@amyvernon
NothingButSharepoint.com
Amyvernon.net
It’s
A
Mobile
And
Social
World
–
How
To
How
To
Build
Your
Blog
Community:
Succeed
In
It
Three
Top
Bloggers
Share
Their
Secrets
Social
media
is
not
a
plavorm,
it
is
a
My
biggest
+p?
Don't
be
stupid.
In
other
concept.
You
can
use
that
concept
to
words,
assume
that
everything
you
say
extend
your
community
and
build
digitally
can
and
will
be
public
at
some
rela+onships.
point.
It
doesn't
maVer
if
it's
in
a
private
email,
a
TwiVer
DM,
a
private
Facebook
group.
If
it's
going
to
embarrass
you,
don't
digitally
write
it
down.
TopRankMarke+ng.com

21. Social Media
Robert
Scoble
Rackspace
@scobleizer
Scobleizer.com
What’s
Next
With
Social,
Mobile
And
The
Cloud?
We
are
heading
into
an
age
of
context
where
systems
can
predict
your
next
move.
The
New
England
Patriots
are
already
using
these
technologies
to
try
to
predict
when
you'll
buy
your
next
beer
while
siong
in
the
stadium.
These
predic+ve
systems
are
built
on
five
exponen+ally
growing
technologies:
wearable
computers,
sensors,
big
databases,
social
behavior,
and
loca+on
data.
As
you
Tweet,
move
around,
check
in,
take
photos
or
do
other
things
this
contextual
web
learns
more
about
you,
your
behavior,
and
tries
to
figure
out
what
you
might
do
next
and
how
it
might
help
you
do
that.
A
great
example
that
shipped
in
2012
is
Google
Now
but
more
are
coming.
We'll
discuss
the
impacts
that
these
predic+ve
technologies
will
have
on
all
of
us.
TopRankMarke+ng.com

22. New Media Law
Even
a
Small
Legal
Blunder
Can
End
Up
In
the
Headlines
“Are
you
staying
on
The
original
Ocean’s
11
finds
the
Rat
Pack
smack
dab
in
the
middle
of
a
Vegas
the
right
side
of
the
heist.
While
that
example
may
be
extreme,
it
is
important
that
in
your
online
marke+ng
ac+vi+es
-­‐
when
your
business
involves
pos+ng
content,
offering
law?”
commentary
on
current
events,
commissioning
studies
-­‐
that
you
stay
on
the
right
side
of
the
law.
Media
law
may
not
seem
a
pressing
concern
in
everyday
business
in
the
typical
organiza+on.
Yet
every
so
osen,
a
legal
blunder
in
the
online
space
makes
headlines.
Staying
on
top
of
new
media
laws
can
help
you:
• Protect
your
company
from
li+ga+on.
• Prevent
missteps
outside
the
law
in
regards
to
labor
and
employment,
intellectual
property
rights,
securi+es
and
consumer
privacy.
New
media
law
is
indeed
navigable
and
that
the
risks
inherent
to
doing
business
in
the
current
online
environment
are
manageable.
All
ac+vi+es
in
business
pose
risks,
yet
the
payoffs
are
poten+ally
huge.
In
this
sec+on,
legal
experts
will
share
their
advice
on
new
media
law
and
the
intersec+on
with
social
media,
copyright,
contracts,
collabora+ons
and
more
as
aVendees
aVempt
to
navigate
seemingly
murky
legal
waters
in
the
age
of
new
media.
Image
via
ShuVerstock
TopRankMarke+ng.com

23. New Media Law
John
Corcoran
Brian
Wassom
The
Smart
Business
Revolu+on
Honigman
Miller
blog
Schwartz
and
Cohn,
LLP
@johncorcoran
@bdwassom
SmartBusinessRevolu+on.com
wassom.com
Social
Media
and
the
Law:
Emerging
Social
Media
and
the
Law:
Emerging
Legal
Legal
Issues
and
ObligaGons
Issues
and
ObligaGons
As
the
social
media
landscape
con+nues
Personal
iden++es
have
value.
Don’t
use
a
to
evolve,
legal
issues
will
develop
and
person’s
name
or
photo
to
promote
your
companies
ac+vely
engaged
in
leveraging
business
if
you’re
not
sure
you
have
the
social
media
will
need
to
stay
on
their
rights
to
use
it.
toes.
Always
remember
to
disclose
affiliate
rela+onships,
avoid
using
other
companies'
trademarks
or
copyrights,
and
respect
employees'
separate
personal
social
media
accounts.
TopRankMarke+ng.com

24. New Media Law
Art
Neill
New
Media
Rights
@newmediarights
newmediarights.org
Legal
Ease
–
What
You
Should
Know
to
Stay
on
the
Right
Side
of
the
Law
Having
a
working
knowledge
of
copyright
when
sharing
video
on
the
Internet
is
important.
The
chance
you'll
actually
be
sued
for
an
isolated
infringing
video
on
the
internet
is
low,
but
geong
your
video
taken
down
can
have
all
kinds
of
other
consequences.
You
could
get
an
account
strike.
Account
strikes
may
prevent
you
from
becoming
a
YouTube
partner,
for
instance.
Two
or
three
strikes
can
get
an
account
completely
banned,
erasing
the
+me
and
money
you've
spent,
and
the
goodwill
created
by
your
channel.
Knowing
your
rights
can
keep
you
crea+ng
rather
wrapped
up
in
legal
disputes.
TopRankMarke+ng.com

25. Mobile
Mobile:
AnyGme
Anywhere
Access
For
Consumers
“How
can
your
Sammy
Davis,
Jr.,
would
have
marveled
at
the
technology
available
today.
Marketers
of
his
era
certainly
didn’t
need
to
worry
about
digital
downloads,
business
get
ahead
of
smartphones
or
tablet
shopping.
Fast
forward
to
the
realm
of
our
New
Media
Rat
Pack:
according
to
a
study
by
mobile
manufacturer
Ericsson
by
the
year
consumers
who
are
2020
there
will
be
over
50
billion
connected
devices.
already
constantly
on
Mobile
phones
have
become
smarter
and
consumers
hungrier
for
informa+on
to
help
them
make
beVer
buying
decisions.
Recent
findings
from
Smart
Media
the
go?”
Tips
include:
• The
average
response
+me
to
an
email
is
90
minutes.
The
average
response
+me
to
a
text
message
is
90
seconds.
• 61%
of
people
said
that
if
they
tried
to
access
a
website
that
wasn’t
op+mized
for
mobile
they
would
visit
the
website
of
a
compe+tor.
• 1
out
of
every
8
smartphone
users
will
search
for
beVer
pricing
on
a
product
or
service
while
at
the
store.
Mobile
use
is
growing.
People
access
the
web
from
retail
stores,
from
work,
while
in
transit,
and
almost
anywhere
imaginable.
How
can
your
business
get
ahead
of
consumers
who
are
already
constantly
on
the
go?
In
this
chapter,
you
will
learn
how
to
op+mize
content
for
mobile
consump+on.
Learn
how
to
cater
to
the
connected
consumer
in
2013
and
Image
via
ShuVerstock
beyond
with
these
+ps
and
guidelines.
TopRankMarke+ng.com

26. Mobile
Dan
Keldsen
Brian
Wong
Informa+on
Architect
Kiip
@dankeldsen
@brian_wong
Informa+onArchitected.com
kiip.com
The
Art
of
Mobile
Business
The
Art
of
Mobile
Business
If
you're
looking
to
engage
employees,
The
in+macy
of
the
mobile
device
can
customers,
partners,
suppliers,
or
anyone
help
you
build
closer
rela+onships
with
else,
keep
in
mind
that
it's
a
two-­‐way
street.
consumers
by
crea+ng
a
connec+on
that
If
you
want
to
GET
engagement,
you
need
to
is
less
interrup+ve
and
more
personal
GIVE
engagement,
and
keep
your
than
ever
before.
engagement
loops
constantly
running.
Without
a
plan
to
feed
engagement,
be
prepared
for
your
engagement
efforts
to
starve
and
wither
away.
Here's
a
hint:
mobile
may
be
the
key.
TopRankMarke+ng.com

27. Content Marketing
Win
Big
With
Killer
Content
MarkeGng
“92%
of
U.S.
adults
Just
like
a
gourmet
meal
in
Las
Vegas,
your
content
marke+ng
plan
is
made
up
of
many
ingredients.
Marketers
are
using
content
in
all
the
read
content
online,
ways
you
might
expect:
spending
more
than
•
•
Blogs
Social
Channels
seven
hours
per
week
• Press
Releases
• Email
Marke+ng
looking
for
content.”
However,
content
marke+ng
also
extends
to
mobile
apps,
events,
gamifica+on
and
elsewhere.
Ninety-­‐two
percent
of
U.S.
adults
read
content
online,
spending
more
than
seven
hours
per
week
looking
for
content
(this
is
higher
among
the
younger
age
groups).
Further,
Americans
read
three
to
four
ar+cles
per
session
and
watch
two
to
three
videos
per
session,
on
average,
though
they
note
this
number
is
higher
among
males
for
both
ar+cles
and
videos.
In
this
chapter,
you
will
learn
how
to
hone
in
on
the
content
you
should
be
crea+ng.
You
will
discover
content
planning
strategies
to
help
you
directly
+e
content
marke+ng
efforts
with
business
objec+ves
and
consistently
create
interes+ng,
meaningful
content
for
your
audience.
Image
via
ShuVerstock
TopRankMarke+ng.com

28. Content Marketing
Ann
Handley
Lee
Odden
Marke+ngProfs
TopRank
Online
Marke+ng
@marke+ngprofs
@leeodden
Marke+ngProfs.com
TopRankMarke+ng.com
The
Scoop
On
Content
MarkeGng:
From
Myth-­‐BusGng
Social,
SEO
&
Content
IdeaGon
to
Influence
90%
of
B2B
marketers
include
content
Give
your
content
wings
and
roots.
Focus
marke+ng
in
their
mix
and
while
content
not
on
just
crea+ng
content.
Instead,
investment
is
on
the
rise,
numerous
"myths"
focus
on
crea+ng
content
that's
worth
distract
marketers
from
achieving
success.
sharing.
For
example,
the
idea
that
content
marke+ng
The
best
content
marketers
involve
their
is
simply
adding
more
content
can
result
in
a
customers
at
a
fundamental
level,
by
tremendous
waste
of
resources.
Quality,
not
puong
their
customers
at
the
heart
of
quan+ty
rules
the
day
to
beVer
aVract,
their
larger
story,
and
allowing
them
to
engage
and
convert
new
customers.
That
share
it,
all
across
the
social
web.
said,
a
quan+ty
of
quality
works
just
fine.
TopRankMarke+ng.com

29. Content Marketing
Guy
Kawasaki
Alltop.com
Did
You
Know?
@guykawasaki
Top
B2B
Content
Marke+ng
apethebook.com
Tac+cs:
87%
-­‐
Social
Media
BusinessNext
Keynote
83%
-­‐
Ar+cles
Wri+ng
is
an
art
form,
and
a
book
is
an
end
in
itself‹don¹t
write
a
book
solely
because
it
is
a
78%
-­‐
eNewsleVers
means
to
an
end.
The
good
reasons
to
write
a
book
are
the
desire
to
enrich
people¹s
lives,
to
further
a
77%
-­‐
Blogs
cause,
to
achieve
an
intellectual
milestone,
and
to
get
something
off
your
chest.
The
bad
reasons
are
71%
-­‐
Case
Studies
to
make
a
lot
of
money
or
to
increase
your
ContentMarke+ngIns+tute.com
consul+ng
or
speaking
business.
TopRankMarke+ng.com

30. Content Marketing
John
Meyer
Spud
Hilton
Lemon.ly
S.F.
Chronicle
@johntmeyer
@spudhilton
Lemon.ly
SFgate.com/
badla+tude
An
Infographic
is
Worth
a
Thousand
Road
Map
to
Storytelling:
WriGng
That
Words
(and
Clicks)
Turns
Visitors
Into
Loyal
Readers
83%
of
all
learning
is
visual.
We
live
in
a
Wri+ng
without
a
point
is
just
typing.
data
driven
world
that
is
proliferated
with
Finding
the
angle
or
premise
of
a
story
can
marke+ng
messages
and
new
content.
be
as
easy
as
asking:
1)
Why
do
I
want
to
Learn
to
tell
a
story
through
visuals
to
cut
tell
this
story?
2)
Who
are
the
readers?
3)
through
the
cluVer,
but
never
lose
site
of
What
message
or
point
do
I
want
readers
your
narra+ve.
to
take
away
from
this
story?
TopRankMarke+ng.com

31. Content Marketing
Did
You
Know?
Chris
Ducker
ChrisDucker.com
Top
goals
for
content
@chriscducker
marke+ng:
ChrisDucker.com
51%
-­‐
Lead
Genera+on
45
Things
New
Media
Content
Creators
Can
38%
-­‐
Brand
Awareness
Outsource
to
Virtual
Assistants
to
Help
Grow
Their
Business
34%
-­‐
Though
Leadership
As
content
creators,
working
smart
instead
of
hard
is
77%
-­‐
Sales
something
we
should
be
engrossed
with.
Working
with
virtual
staff
allows
us
to
concentrate
on
71%
-­‐
Customer
Aquisi+on
CREATING
the
content,
so
our
virtual
assistants
can
BtoB
Research
Insights
2012
then
focus
on
the
marke+ng
side
of
things.
This
equates
to
more
+me
spent
crea+ng
content
that
truly
focuses
on
solving
problems
and
shaping
lives,
rather
than
just
producing
marke+ng
'fluff'.
TopRankMarke+ng.com

32. Content Marketing
Sam
Fiorella
Sensei
Marke+ng
@samfiorella
SenseiWisdom.com
A
Look
Into
The
Future
Of
Influence
MarkeGng
Influence
Marke+ng
Tip:
Change
your
data
points
and
focus.
Word
of
Mouth
(WOM)
was
once
an
effec+ve
amplifier
of
brand
messages
and
influence
over
a
target
audience.
However,
it
has
been
disrupted
by
the
overload
of
data
and
opinion
in
social
media
channels,
that
are
readily
shared
and
eagerly
consumed
across
a
dizzying
array
of
devices.
Social
influence
scoring
plavorms
have
aVempted
to
sort
out
who
is
truly
influen+al,
yet
the
lack
of
context
and
limited
data
sources
u+lized
have
resulted
in
crea+ve
campaigns
dictated
by
plavorm
and
the
influencer,
not
the
decision
maker.
To
be
effec+ve,
marketers
must
move
past
these
plavorms
and
reorient
their
focus
on
the
consumer,
their
decision-­‐making
process
and
where
they
are
in
the
purchase
lifecycle.
These
new
data
points
will
create
a
new
influence
marke+ng
universe,
where
campaigns
revolve
around
the
customer,
not
the
influence
plavorm.
Influence
marke+ng
can
be
held
accountable
to
transac+ons,
not
just
amplifica+on.
TopRankMarke+ng.com

33. Video
OpGmize
Your
Video
Strategy
For
Fan
Preferences
“Americans
viewed
In
the
1998
movie
“The
Rat
Pack”,
Ray
LioVa
and
Don
Cheadle
took
on
the
roles
of
a
life+me
playing
the
real
life
Rat
Pack
on
the
big
screen.
For
the
new
nearly
11
billion
video
media
rat
pack
the
screen
might
be
smaller
but
the
roles
they’re
playing
are
just
as
important
when
it
comes
to
using
video
to
create
content
and
build
ads
in
October
2012.”
community.
The
past
year
has
seen
a
38%
increase
in
the
number
of
people
accessing
video
online
and
a
34%
increase
in
accessing
video
on
smartphones.
The
2013
B2B
Content
Marke+ng
report
from
Content
Marke+ng
Ins+tute
and
Marke+ngProfs
found
that:
• 70%
of
B2B
content
marketers
use
videos.
• Use
of
video
has
risen
from
52%
in
2011
to
70%
in
2012.
• 58%
rate
videos
as
the
most
effec+ve
content
marke+ng
tac+c.
Video
adver+sing
has
also
proven
effec+ve;
Americans
viewed
nearly
11
billion
video
ads
in
October,
with
each
of
the
top
5
video
ad
proper+es
delivering
more
than
1
billion
video
ads
(comScore).
If
you
are
ready
to
tap
into
an
informa+on-­‐hungry
online
audience
hundreds
of
millions
of
people
strong,
the
+ps
in
this
sec+on
are
for
you.
Learn
how
to
create
engaging
video
content,
op+mize
with
keyword
rich
descrip+ons,
and
gain
insight
from
those
spending
+me
in
front
of
the
camera.
Image
via
ShuVerstock
TopRankMarke+ng.com

34. Video
Kai
Soremekun
Angelique
Toschi
WhoisCHICK.com
Interna+onal
Academy
@whoischick
of
Web
Television
WhoIsChick.com
@lhriangel
AngeliqueToschi.com
DirecGng
Your
Way
Out
of
a
Paper
Bag
Social
Media
&
Web
Series:
Shouldn’t
They
Get
Married
Already?
Learn
to
communicate
with
your
crew
through
the
medium
they
know
best.
Engagement
is
key.
Rather
then
puong
Communica+ng
your
vision
through
the
your
content
out
and
forgeong
about
it,
senses
(pictures,
sounds)
far
outweighs
make
efforts
to
communicate
with
your
words,
which
can
osen
be
misinterpreted.
audience,
respond
to
messages,
and
make
them
feel
like
they
are
a
part
of
the
decision
making
process.
This
grows
your
community
and
shows
your
fans
that
you
respect
and
appreciate
them,
which
in
the
need
will
make
your
community
stronger.
TopRankMarke+ng.com

35. Video
Dave
Taylor
@davetaylor
AskDaveTaylor.com
Quick
And
Dirty
Video
ProducGon
Workshop
For
Your
First
YouTube
Video
I
don't
need
to
tell
you
how
popular
YouTube
is
and
how
if
you
take
my
workshop
you'll
be
able
to
learn
about
fast,
easy
ways
to
produce
video.
What
you
might
not
realize
is
that
uploading
your
video
using
a
helper
app
means
that
you're
unlikely
to
add
keywords
and
a
descrip+on,
and
that's
like
shoo+ng
your
video
upload
in
the
foot.
Not
good!
Instead,
always
jump
onto
YouTube
itself
and
spend
the
extra
minute
or
two
crea+ng
an
accurate,
keyword-­‐
rich
descrip+on
and
making
sure
that
the
keywords
themselves
broadly
describe
your
new
movie.
TopRankMarke+ng.com

36. Video
Al
Thompson
Annunziata
ValDean
Entertainment
Gianzero
@althompsoninc
Ivy
Media
Group,
Inc.
lenoxaveseries.com
@nunzitweets
Annunziata.com
AcGng
Up!
How
To
Do
Your
Best
Work
AcGng
Up!
How
To
Do
Your
Best
Work
For
Any
Screen
For
Any
Screen
A
lot
of
people
get
into
ac+ng
and
put
Even
though
it
feels
like
everybody
and
his
school
on
the
back
burner.
You
always
brother
are
making
a
web
series,
there
need
something
to
fall
back
on,
especially
really
is
a
core
community
you
should
join
for
a
young
person
trying
to
be
an
actor.
in
order
to
network
and
enhance
your
You
need
to
be
more
of
a
business
person
visibility.
They
are
a
suppor+ve,
crea+ve
than
an
actor;
you
need
to
be
able
to
get
group,
essen+al
to
sustaining
a
career
in
the
right
business
people
on
your
team.
the
web
series
world.
who
have
your
best
interests
in
mind.
TopRankMarke+ng.com

37. Podcasting
Podcasters
Go
All
In
With
InteresGng
Content
“For
businesses,
the
When
fans
from
all
over
the
country
came
to
see
the
Rat
Pack
in
Vegas,
they
opportunity
is
not
in
knew
they
were
going
to
get
their
money’s
worth.
Similarly,
podcas+ng
is
a
fantas+c
opportunity
for
companies
and
individuals
to
establish
exper+se,
the
number
of
build
their
brand
and
influence
consumers
through
portable
audio
content
they
can
digest
on
their
own
+me.
listeners,
but
in
the
Edison
Research
shared
their
findings
on
the
current
state
of
podcas+ng:
number
of
engaged
• The
podcas+ng
audience
has
migrated
from
early
adopters
to
more
mainstream
media
consumers.
consumers.”
• Podcast
consumers
prefer
content
on
their
desktop,
but
mobile
phone
media
consump+on
is
surging.
• Those
consuming
podcasts
index
very
highly
for
social
networking.
NMX
Live
features
a
plethora
of
podcas+ng
experts,
sharing
their
experience
and
teachings
in
over
a
dozen
different
sessions.
Perhaps
you
are
just
star+ng
out,
or
looking
to
op+mize
your
exis+ng
podcast
collec+on.
Maybe
you’re
already
established
and
ready
to
up
your
audio
content
game
with
interviews,
or
more
effec+vely
+e
your
podcas+ng
strategy
to
your
business
goals.
In
this
sec+on
you’ll
find
answers
to
ques+ons
such
as:
How
can
you
ensure
a
steady
schedule
of
interes+ng,
high
quality
content
for
listeners?
How
can
you
most
effec+vely
market
your
podcast
content
and
build
your
audience?
Read
Image
via
ShuVerstock
on
for
+ps
to
help
you
with
your
content
planning,
op+miza+on,
distribu+on.
TopRankMarke+ng.com

38. Podcasting
Jaime
Tardy
Farnoosh
Brock
Eventual
Millionaire
Prolific
Living
Inc.
@eventualmillion
@prolificliving
EventualMillionaire.com
ProlificLiving.com
How
To
Create
Amazing
Interviews
For
How
To
EffecGvely
Podcast
To
A
Global
Your
Podcast
Audience
The
BEST
way
to
access
and
meet
hard-­‐to-­‐ My
best
podcas+ng
+p
is
to
remember
reach
people
is
to
interview
them.
They
that
you
are
podcas+ng
for
the
listener,
get
the
benefit
of
reaching
your
audience,
not
yourself.
Don't
ever
get
so
enchanted
and
you
get
to
start
a
rela+onship
with
with
yourself
or
your
own
voice
that
you
them.
forget
the
listener.
Always
keep
the
listener
in
mind
and
podcast
with
sincerity
and
honesty.
TopRankMarke+ng.com

39. Podcasting
Jenn
Swanson
Jason
Cabassi
Communica+on
Diva
‘The
Walking
Dead’
@jennswanson2
Cast
Communica+onDiva.com
@jasonandkaren
WalkingDeadCast.com
The
Top
Reasons
Why
Bloggers
Should
Tips
and
Techniques
For
Building
A
Launch
A
Podcast!
Successful
Fan
Podcast
Worry
less
about
edi+ng/perfec+ng
and
When
you
first
get
started,
act
as
if
you
making
things
slick.
People
listen
because
already
have
the
audience
you
want,
in
they
want
to
feel
a
connec+on
with
you
as
size
and
character.
Be
persistent
with
it
a
human
being,
so
liVle
glitches
and
and
you'll
draw
them
to
you.
imperfec+ons
allow
the
REAL
you
to
come
across.
It
makes
you
more
of
a
"regular"
person
they
can
relate
to
on
a
personal
level.
TopRankMarke+ng.com

40. Podcasting
Jason
Van
Orden
Pat
Flynn
Internet
Business
Mastery
The
Smart
Passive
Income
@jasonvo
Blog
InternetBusinessMastery.com
@pavlynn
SmartPassiveIncome.com
Media
Money:
5
AcGon
Plans
For
Proven
Methods
To
Use
Free
In
Your
ProfiGng
From
Your
Blog,
Podcast
or
Business
To
Get
More
Traffic,
More
WebTV
Show
Subscribers
and
More
Customers
The
best
way
to
make
money
from
your
People
misunderstand
using
'free'
in
their
content
is
to
sell
informa+on
to
your
business
all
of
the
+me.
Free
is
NOT
a
audience.
An
easy
way
to
make
money
is
business
model,
it's
a
strategy
within
a
to
offer
group
coaching
calls
that
guide
business
model
-­‐
an
indirect
path
to
clients
through
the
solu+on
to
one
of
their
revenue
or
some
other
goal
that
you
biggest
pains.
With
PayPal
and
a
free
might
have
with
your
website.
Make
sure
conference
line,
you
can
sell
coaching
call
that
path
is
complete.
access
star+ng
this
week.
TopRankMarke+ng.com

41. Podcasting
Rob
Walch
Lou
Mongello
Libsyn
WDW
Radio
@podcast411
@loumongello
Libsyn.com
LouMongello.com
Audio
PodcasGng
–
Doing
It
All
From
Your
7
Ways
To
Find,
Sign
and
Profit
From
iPad
Sponsors
For
Your
Brand
For
each
female
podcaster,
there
are
over
Be
Everywhere.
Always.
Create
content
in
3,600
female
bloggers.
If
you
are
a
the
way
that
people
are
most
comfortable
blogger
and
want
to
stand
out
from
the
consuming
it:
audio,
video,
blog,
book,
crowd,
start
podcas+ng.
Now,
you
can
streaming
and
in-­‐person.
Make
your
own
podcast
100%
from
your
iPad,
anywhere
opportuni+es.
you
want,
whenever
you
want.
TopRankMarke+ng.com

42. Websites
User
Experience
+
FuncGonality
=
Great
Design
“A
great
website
A
well-­‐designed
Las
Vegas
casino
website
can
draw
in
first
+mers
and
repeat
visitors
alike.
Design
is
not
only
about
graphic
elements
or
outward
design
must
cater
to
appearances;
usability,
ease
of
naviga+on
and
func+on
are
all
top
priori+es
for
a
corporate
or
e-­‐commerce
website.
Errors
and
bugs,
site
func+onality
the
needs
of
the
and
speed,
and
naviga+on
issues
are
among
the
top
causes
of
lost
purchases
and
shopping
cart
dropouts,
according
to
Econsultancy.
user.”
97%
of
websites
fail
at
user
experience,
according
to
Forrester
Research.
Failing
to
plan
is
planning
to
fail.
A
great
website
design
must
also
cater
to
the
needs
of
the
user,
in
order
to
aVract,
engage
and
convert
them
to
customers.
A
well-­‐designed
site
caters
to
customers
and
search
engines
with
proper
structure,
meta
data
and
technical
specs
that
make
it
easier
for
the
site
to
rank
higher
and
be
found.
But
what
is
the
purpose
of
appearing
in
search
results?
Usability
tes+ng
is
also
important
during
design,
launch,
and
on
an
ongoing
basis.
How
do
people
find
your
site?
How
does
your
site
assist
them
in
decision
making
and
comple+ng
a
purchase?
Are
there
barriers
causing
lost
sales
or
subscribers?
It
may
be
+me
to
look
at
your
exis+ng
site
with
a
more
cri+cal
eye,
to
see
if
there
are
opportuni+es
to
beVer
serve
your
customers.
Use
the
+ps
in
this
sec+on
to
improve
your
website
design,
usability
and
ul+mately,
your
boVom
line.
TopRankMarke+ng.com

43. Websites
Andy
Hayes
Mitch
Canter
Hayes
Media
Group
Studio
Nash
Vegas
@andrewghayes
@studionashvegas
AndyHayes.com
StudioNashVegas.com
Live
Website
CriGques:
When
You’re
Too
Advanced
Blog
Design:
The
Latest
Tools,
Close,
You
Can’t
See
It
Trends
&
Best
PracGces
You
Can
Implement
Today!
Get
feedback.
Then
get
some
more
feedback.
As
the
saying
goes,
you
don't
If
there's
any
design
"trend"
that
you
know
what
you
don't
know
-­‐
and
only
by
should
focus
on,
then
make
sure
your
site
asking
your
current
customers,
as
well
as
is
responsive
to
a
mobile
device.
poten+al
clients
(or
even
beVer,
the
Mobile
devices
aren't
going
anywhere,
people
who
said
no),
can
you
incorporate
and
it's
up
to
content
creators
to
give
that
useful
informa+on
into
your
plans.
users
the
best
experience
for
viewing
Also,
work
on
asking
beVer
ques+ons.
their
content.
TopRankMarke+ng.com

44. Websites
Peter
VanRysdam
352
Media
Group
@peter352
Did
You
Know?
352media.com
9
Common
Ecommerce
Website
Usability
Issues:
1.
No
cost
es+mate
before
checkout
2.
Too
much
info
for
registra+on
Defining
&
Maximizing
Conversions
Through
Be`er
3.
Missing
auto-­‐fill
on
forms
Usability
4.
Absent
les
rail
filter
5.
No
instruc+on
for
input
format
When
it
comes
to
websites,
we
focus
way
too
much
6.
Poorly
op+mized
search
on
design.
While
it
is
important
to
have
a
good-­‐looking
7.
Messy
top
naviga+on
site,
it’s
even
more
important
to
make
sure
it
works.
8.
No
user
reviews
I’m
not
talking
about
the
programming,
though
that
9.
Registra+on
required
to
purchase
should
work,
too.
I’m
talking
about
conver+ng
your
measuringusability.com
casual
visitors
in
to
loyal
readers.
Op+mize
your
CTA
and
drive
visitors
to
it.
And
make
sure
you’re
using
analy+cs,
so
you
can
test
and
tweak
to
determine
what
works.
TopRankMarke+ng.com