Read the story of the work we did with Wendy and Elodie from Snowbizz, the Family Ski Specialist, empowering them to be as proud of their website and marketing ability as they are of their wonderful business.

4. ”Wendy and her daughter Elodie ran a
family skiing company Snowbizz came
without much knowledge but they knew
they had more to offer.

5. ”They had a wonderful family skiing
business, but they weren’t getting as
many bookings as they had in the
previous years.

6. ”They didn’t like their website, it had no
personality, it was slow, inconsistent
and clunky.
Sadly, their budget limitations meant they
couldn’t get a new one at the time.

7. ”They knew the bigger ski companies had
huge marketing budgets and felt they just
couldn't compete.

8. Excellent business
Lacked marketing confidence
Lacked marketing strategy
Lacked budget

9. ”I ran 5 social media training sessions:
Twitter, LinkedIn, Facebook, Blogging,
and Strategy. In reality, strategy comes
into each session!

10. ”In one of our sessions, we identified their
“key messages” – the things that are true
about them, that people should know.

12. ”After we went through 8 different types of
headlines, we brainstormed and refined
a set of headlines for each of the key
message. The following slide shows the
headlines for the key message “Each
child is an individual”

14. ”They didn’t have the budget at the time
to replace their out of date site, but we
asked their existing website people to
make a blog that fitted with their website.

15. ”They started writing and publishing their
blog posts based on the headline, with
the first drafts begun in our session.
Soon, they were off, blogging and
posting on Facebook regularly.
”

18. ”Wendy offered to send me and some of
my husband (and his sister, her husband
and their kids) on a family ski trip, and I
accepted gratefully. It was a great trip,
Wendy organised everything and took
such good care of things. I wrote a guest
blog for them about it.

20. ”They were being active on Facebook too.
Posting regularly they had developed the
instinct for sharing on Facebook to make
their audience remember them and get
people excited about the upcoming trip.

24. ”Then, last summer, Wendy asked if we
could do a “proper website” for them.
She said “It's not urgent but when you
have time please could you explain how
we can move across to working with
you.”

25. ”Fast forward a few weeks and we
launched their amazing new website.
The following slides show screenshots

27. ”Wendy said: “The designs look amazing
- just what we have been dreaming of
and the captions are perfect. We're all so
happy. Thank you so much”

29. ”As usual, we built the site to be
responsive, so it works on all devices,
not just the web browsers.

32. ”The site launched in November – you
can see it here: www.snowbizz.co.uk
Without us even asking, they posted the
site launch announcement on Facebook.

34. ”Then, in December, they wrote and said
that the success from the combination of
the marketing and new website had
resulted not only in increased
confidence, but also 15% increase in
their business, they offered the whole
TLD team a week skiing.

35. ”While we were having our amazing week
skiing, we posted pictures with the
hashtag #TLDSkiTrip on Facebook,
Instagram and Twitter. Tamlyn wrote a
blog post about it – and naturally, we
shared that on Facebook. Here are some
of our pictures!

40. ”Tamlyn wrote a blog post about it – and
naturally, we shared that on Facebook.

42. How has your mindset changed?
You’ve given me the confidence to write! I could talk on the
phone forever to a guest, and I loved becoming a bit of a
skiing agony aunt. You have no idea how mums think they are
the only ones who are nervous. So much so, we even started
a special ski group for them, because they kept hiding
themselves away, back in the beginner group again! But I
couldn’t find ‘my voice’ – before I was trying to write like I was
someone else.

43. What are the long term results?
We can sleep at night again. Knowing the magic was always
there, just we’d forgotten how to portray it! This is a total hand-
on-heart appraisal of what the lovely Keren has done for
Snowbizz.We were quietly successful, then, out of the blue,
we got a bit lost. Keren got us back on track and made us
believe in ourselves again.

44. What’s happened as a result?
We were always a fantastic team – but you’ve made us
stronger. Our booking levels are back to usual and we’re
amazed at where some of the new bookings are coming from.
It still comes down to word of mouth.
How is it you put it? ‘We’ve rediscovered our magic!’ – and
you’ve taught us how to share it?’

45. ”Working with Snowbizz has always been
a pleasure. It’s more than the ski trips –
they have taken on board our advice, put
it into practice and have appreciated the
results. It’s the “TLD effect” combined
with Snowbizz being a great business,
with passionate people, ready to make a
change with their online presence and
their marketing.

47. ”Hope you enjoyed our Snowbizz story.
Please don’t hesitate to get in touch with
Email: keren@topleftdesign.com
Visit: www.topleftdesign.com
Call: 020 7036 0561
We can send you our free guides on
headline writing and content calendars.
Just ask!