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GOING
   MOBILE:
   960 to 320
      CHRISTOPHER COCHRAN
      WebDevStudios
                            #WCBOS
                              2012
Sunday, July 15, 12
Christopher
  Cochran
   web/tech/design/music/food

   Senior Designer @webdevstudios
   dabbler of anything


                      @tweetsfromchris   webdevstudios.com


      CHRISTOPHER COCHRAN
      WebDevStudios
                                                     #WCBOS
                                                       2012
Sunday, July 15, 12
MOBILE IS                  Convenient
   MOBILE IS                  Personal
   MOBILE IS                  Natural
   MOBILE IS                  Cool
                      For some, mobile is the ONLY
                          connection to the web.

      CHRISTOPHER COCHRAN
      WebDevStudios
                                                     #WCBOS
                                                       2012
Sunday, July 15, 12
MOBILE IS                  Convenient
   MOBILE IS                  Personal
   MOBILE IS                  Natural
   MOBILE IS                  Cool
                      For some, mobile is the ONLY
                          connection to the web.

      CHRISTOPHER COCHRAN
      WebDevStudios
                                                     #WCBOS
                                                       2012
Sunday, July 15, 12
?
                      WHAT
                       else is
                      MOBILE
      CHRISTOPHER COCHRAN
      WebDevStudios

Sunday, July 15, 12
                                 #WCBOS
                                   2012
?                ?
                                                ?
                      Nexus   iOS   BlackBerry      iPhone       ?

                 ? iPad android Windows Galaxy
                   ? Feature Phone Smart Phone
                   Droid Tablet Mini Tablet Retina

                              ?     ?       ?
                         ?
                                                             ?

      CHRISTOPHER COCHRAN
      WebDevStudios
                                                             #WCBOS
                                                               2012
Sunday, July 15, 12
WHAT
                      MOBILE
                      should be

      CHRISTOPHER COCHRAN
      WebDevStudios
                                  #WCBOS
                                    2012
Sunday, July 15, 12
Fast
           71% of global mobile internet users expect
           websites to load as quickly, almost as quickly or
           faster on their mobile phone compared to their
           home computer.

           Nearly 60% expect a website to load in 3 seconds
           or less on their mobile phone.

                                       Source: Equation Research on behalf of Compuware “What Users Want From Mobile”



      CHRISTOPHER COCHRAN
      WebDevStudios
                                                                                      #WCBOS
                                                                                        2012
Sunday, July 15, 12
NOT Fast =

          57% Will not recommend the site.
          43% Would unlikely return.

                              Source: Equation Research on behalf of Compuware “What Users Want From Mobile”



      CHRISTOPHER COCHRAN
      WebDevStudios
                                                                             #WCBOS
                                                                               2012
Sunday, July 15, 12
Precise
                        WHO is the USER?


               What is IMPORTANT to the user?
                      (why & what are people coming to the site for)




      CHRISTOPHER COCHRAN
      WebDevStudios
                                                                       #WCBOS
                                                                         2012
Sunday, July 15, 12
Adaptive
    PROGRESSIVE             Feature Responsive
    ENHANCEMENT             DETECTION




      CHRISTOPHER COCHRAN
      WebDevStudios
                                         #WCBOS
                                           2012
Sunday, July 15, 12
?
                        So
                       HOW

      CHRISTOPHER COCHRAN
      WebDevStudios

Sunday, July 15, 12
                             #WCBOS
                               2012
Go Fast
    Smaller or no images (lower http requests).
   Output only what is needed.
    display: none; is NOT your friend.




      CHRISTOPHER COCHRAN
      WebDevStudios
                                           #WCBOS
                                             2012
Sunday, July 15, 12
Be Precise
                                                             st
                            CONTENT is 1
                            (Mobile is all about content.)


                        Designing for the USER is
                      designing for the BUSINESS.

     DESKTOP = Creation
      TABLET = Consumption
      PHONE = Get & Go

      CHRISTOPHER COCHRAN
      WebDevStudios
                                                                  #WCBOS
                                                                    2012
Sunday, July 15, 12
PROGRESSIVE
                                ENHANCEMENT


                             START with the LEAST
                             Common Denominator.

     MOBILE FIRST = CONTENT FIRST = USER FIRST

                      ACCESSIBLE , LEAN, CLEAN, LIGHTWEIGHT

      CHRISTOPHER COCHRAN
      WebDevStudios
                                                      #WCBOS
                                                        2012
Sunday, July 15, 12
Feature
                            DETECTION




         Modernizr




      CHRISTOPHER COCHRAN
      WebDevStudios
                                        #WCBOS
                                          2012
Sunday, July 15, 12
Responsive

                      THE WEB IS NOT A
                       FIXED MEDIUM
            Fluid Grid                   Media Queries


  WebDevStudios



      CHRISTOPHER COCHRAN
      WebDevStudios
                                             #WCBOS
                                               2012
Sunday, July 15, 12
TOOLS
                        of the
                       TRADE


      CHRISTOPHER COCHRAN
      WebDevStudios
                                 #WCBOS
                                   2012
Sunday, July 15, 12
GOING
  MOBILE:
  960 to 320
 Christopher Cochran

                      @tweetsfromchris   webdevstudios.com


      CHRISTOPHER COCHRAN
      WebDevStudios
                                                     #WCBOS
                                                       2012
Sunday, July 15, 12

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Going Mobile: 960 to 320

  • 1. GOING MOBILE: 960 to 320 CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 2. Christopher Cochran web/tech/design/music/food Senior Designer @webdevstudios dabbler of anything @tweetsfromchris webdevstudios.com CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 3. MOBILE IS Convenient MOBILE IS Personal MOBILE IS Natural MOBILE IS Cool For some, mobile is the ONLY connection to the web. CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 4. MOBILE IS Convenient MOBILE IS Personal MOBILE IS Natural MOBILE IS Cool For some, mobile is the ONLY connection to the web. CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 5. ? WHAT else is MOBILE CHRISTOPHER COCHRAN WebDevStudios Sunday, July 15, 12 #WCBOS 2012
  • 6. ? ? ? Nexus iOS BlackBerry iPhone ? ? iPad android Windows Galaxy ? Feature Phone Smart Phone Droid Tablet Mini Tablet Retina ? ? ? ? ? CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 7. WHAT MOBILE should be CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 8. Fast 71% of global mobile internet users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to their home computer. Nearly 60% expect a website to load in 3 seconds or less on their mobile phone. Source: Equation Research on behalf of Compuware “What Users Want From Mobile” CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 9. NOT Fast = 57% Will not recommend the site. 43% Would unlikely return. Source: Equation Research on behalf of Compuware “What Users Want From Mobile” CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 10. Precise WHO is the USER? What is IMPORTANT to the user? (why & what are people coming to the site for) CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 11. Adaptive PROGRESSIVE Feature Responsive ENHANCEMENT DETECTION CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 12. ? So HOW CHRISTOPHER COCHRAN WebDevStudios Sunday, July 15, 12 #WCBOS 2012
  • 13. Go Fast Smaller or no images (lower http requests). Output only what is needed. display: none; is NOT your friend. CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 14. Be Precise st CONTENT is 1 (Mobile is all about content.) Designing for the USER is designing for the BUSINESS. DESKTOP = Creation TABLET = Consumption PHONE = Get & Go CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 15. PROGRESSIVE ENHANCEMENT START with the LEAST Common Denominator. MOBILE FIRST = CONTENT FIRST = USER FIRST ACCESSIBLE , LEAN, CLEAN, LIGHTWEIGHT CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 16. Feature DETECTION Modernizr CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 17. Responsive THE WEB IS NOT A FIXED MEDIUM Fluid Grid Media Queries WebDevStudios CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 18. TOOLS of the TRADE CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12
  • 19. GOING MOBILE: 960 to 320 Christopher Cochran @tweetsfromchris webdevstudios.com CHRISTOPHER COCHRAN WebDevStudios #WCBOS 2012 Sunday, July 15, 12