Private tours on-demand, hosted by locals. Anyone can apply and become a tour guide, list their tours and take people on private tours for the best discoveries.
2. AGENDA
1. WhyTooride?
What are the problems we’re trying to solve.
Platform to host services
2. Opportunity for our product in this big market
Competitors
Acquisition options
3. Tooride showcase
Video & Screenshots
4. CurrentTooride data and feedback
5. Business Plan
4. There aren’t
reviews for this
guy how can I
trust him?
Going by
myself,
foreign language and
transportation
…are problematic
for me.
Private tours
are very
expensive.
Couldn't
feel the local
culture from
traditional
travel tour.
Traditional
tours are
boring.
5. People love my
services, read my
reviews!
I have a nice car,
and can speak more
than 3 Languages.
User
generated tours
for affordable
prices.
I am your
local friend.
I know all the
local places.
My tour is
beautiful and
unique.
6. • Newcomer Reception
• BusinessTrip / Conference / Events
• Photoshoots
• Night Life / Gourmet / WineTasting
• Real EstateTouring
OTHER SCENARIOS
8. ANYONE CAN BE ATOUR GUIDE
• Whether you are someone who wants to monetize your
free time
• Or someone who is eager to share local experiences
• Or someone who wants to offer expertise services
• Travel Agency
9. • People who love traveling, but not good at planning
• Age 18 - 40: opportunity to make friends with locals
• Age 40+: private local assistant
Acquisition:
• Social Networks (Facebook, Craigslist,WeChat, QQ
group…)
• Partnership (Airlines, Hotels, OTA,Travel Agencies,
Colleges…)
TARGET CUSTOMERS & ACQUISITION
10. TOURISM MARKET SIZE
United States
- 75M international visitors.
- $177B from international tourism.
- $110B from Americans spending on tourism.
Europe
- 582M international visitors.
- $300B+ from Europeans spending on tourism.
China
- $57B from international visitors.
- $165B from Chinese spending on tourism.
Bay Area
- 26.8B from that.
California
-Tourists spent a record of $110B+ in CA.
San Francisco
- 16.9M visitors last year.
- $9.4B from tourists visiting SF.
11. PRODUCT OPPORTUNITY
Sharing Economy is on the rise
• Share-based services provide favorable values:
• Trust
• Transparency
• Economic empowerment
Accommodations: AirBnB / Couchsurfing
Transportation: Uber / Lyft
Traveling: ?? Tooride
12. COMPETITORS
Verlocal
Offers classes+activities / Customer
has to get to the location, and stick
with group.
Tooride
PrivateTour Guides will pick the
customer up, stay with them for the
duration of the tour, then drop
them off.
Connects customers withTour Guides
only.
Tour planning options with different
formats (hard to compare)
Tooride
No back & forth communication.
Unified tour format.
BreadTrip/
Social Media only showing which
places to visit.
Tooride
Beautiful tours/services, ready for
instant booking.
19. • College Students
• Lyft / Uber Drivers
• ProfessionalTour Guides
• Photographers
• Real estate agents
WHO ARE OUR CURRENTTOUR GUIDES?
20. • Conference support: Connect 2016.
• Conf. Speaker leisure & entertainment (LakeTahoe, Napa…)
• Company remote studio visit/handling.
• Conference support: GGVC
HOW IS IT GOING NOW
22. REVENUE MODELS
Part 2: VIP Services (monthly fee)
Part 1: Commission
Part 3: Partnerships (Q3 2016)
• Post unlimited tours
• Featured tours
• Charge ~25% commission for every transaction
• Hotels,TraditionalTravel Agencies.
• Handle companies remote studios visits.
• Replace “on-sight only” services with our online platform & support.
• Admin tools for them to manage their services (e.g.: OpenTable)
23. GO-TO-MARKET STRATEGY
Part 2: AD on the social network
Part 1: Partnerships
Part 3: Offline Marking
• Facebook
• Instagram
• Wechat
• Organizers Support
• Company services (remote studios visits…)
• Event, conference.
• Visa agent
• International travel agencies (send their tourists to the US)
24. CURRENT DATA
1. Customer 17% of total users.
2. Tour Guides 9% of total users.
3. Commission ~37% (22% - 50%).
26. USE OF FUNDS
Part 2: Product / Operations
Part 1: Team
Part 3: Marketing
• Website and Android version
• Standardized training services
• Licensing, insurance, security checks.
• Tour & Social Editor (1- Alicia)
• Operations Manager (2- Filipe, Hanqing)
• Business Development (1- Matt)
• Android Engineer (1- Karim)
• Social Networks:WeChat,Weibo, Facebook, Craigslist,Yelp, Instagram
• Coupons promotions / Groupon
• Business Partners with Airlines, Hotels, OTAs,Travel Agencies and Colleges