Presentation on WordPress and Social Media integration given at WordCamp Raleigh on May 22, 2011. Sharing tools, techniques, and technology to implement social media tools into WordPress CMS.

1. Wordpress + social Connecting your WordPress site to social media through plug-ins and widgets and measuring the results. By @tonyzeoli– Lead Developer @reesenews

2. Let’s Get Started WP inherently NOT social Dev moves to fast Always focused on core Tons of plug-ins Experiment What suits your needs

3. Social is Two-Way Two-way conversation Close the “loop” Be authentic Go beyond Twitter and Facebook You must analyze your social impact

4. The Social Loop

5. Shorten WP.me is only in WordPress.com bit.ly and j.mp (same company) Integrated with Twitter Tools and other plug-ins http://wordpress.org/extend/plugins/wp-bitly/ http://wordpress.org/extend/plugins/bitly-service/ TinyURL Created post and permalink using tinyurl service http://brajeshwar.com/2007/tiny-link-wordpress-plugin/ t.cois Twitter’s native short URL service that converts long links to short in a tweet. Not a plugin. Integrated into Twitter goog.gl Syncs with Google Analytics http://wordpress.org/extend/plugins/googl-generator/

6. Bit.ly Secure an API key

7. Bit.ly Service

8. Get Shortlink

9. Bit.ly conversion

10. Analyze Conversions

11. Publish Cross-Posting and Sync Twitter Facebook Hootsuite and TweetDeck to WordPress Tumblr to WordPress or reverse using “Tumble” Sync posts to LinkedIn Display tweets, status updates and checkins with source or 3rd party plug-ins and widgets

12. Twitter Tools Cross Post to Twitter Must set up app at developer.Twitter.com Post to Twitter or Post Tweets to WordPress Single Daily Weekly Digest form Categories Bit.ly / j.mp integration

13. Twitter Tools To use the Twitter API, register for a Twitter Consumer and Secret keys and Access Tokens

14. Twitter Tools Admin

15. Twitter Tools Send Post Approve or restrict sending a Tweet per post

16. Twit Connect Post to Twitter Also provides single sign on (SSO) Ask user to register

17. Twit Connect Login Single Sign On button appears on WordPress login screen

18. Twit Connect home login Single Sign On button appears with home page login widgets

19. Twit Connect Authorization On login, user will be asked to allow Twitter to handle authorization

20. Twit Connect register for site Features a registration form to get drive users to complete site registration

21. Twit Connect admin panel Add your Consumter Key and Consumer Secret (does not need access tokens)

22. WordBooker Cross-post to personal and one business page (FB TOS) Blog Level Customization User Level Customization Connect to business/fan page Comments on post to Facebook can be posted back to WordPresssite comments, providing a feedback loop hoping to improve audience engagement.

23. WordBooker blog level customization

24. Wordbooker User Level Customization

25. WordBooker connect to Wall/Fan Page To connect to your “Page”, you must click the Facebook icon

26. WordBooker select Wall/Fan page From the drop down menu, select your Facebook page. You must have created a fan “Page” for this to work.

27. Management Tools HootSuite Tweetdeck Both use Twitter API to cross post to WordPress.com

28. Hootsuite to WordPress.com

29. TweetDeck to Wordpress.com

30. Sync with LinkedIn Sync your blog on your LinkedIn profile

31. Display Widgets Too many to go through in this presentation Many come with plug-ins already Easy recommendations direct from source: Twitter: twitter.com/resources/widgets Facebook http://www.facebook.com/badges/ FourSquare https://foursquare.com/apps

32. Create a Twitter Widget Create a widget, then copy and paste embed code in theme template or sidebar text widget.

33. Create Facebook Widgets Facebook featured various widget creation tools. Generally, you will find these tools as WordPress plug-ins, but if you want to integrate yourself, this is where you’d look to generate the widget code.

34. Display Plug-ins FourSquareWordPress Plug-in Twitter Tools Plug-in Google Buzz ER Plug-in

35. FourSquareWordPress Plug-in Displays your check-ins in a sidebar widget

36. Twitter Tools Widget

37. Google Buzz ER Plug-In

38. Tumble Plug-in allows cross post from WordPress to Tumblr Add to plug-in library, then open file and add user and pass

39. Post to Tumblr in Posts View Click to Post from All Posts view. Also works with Images in the media library (not shown)

40. Simple Facebook Connect Many plug-ins in one Features SSO Comment using Facebook Identity (with FB avatar support) Auto Publish Manual Publish to Profile or “Page” New User Registration Share (with short codes) Widgets User Status Live Stream Bookmark Find us on Facebook Fan Box Fan Count

41. Simple Facebook Connect Login

42. Simple Facebook Connect Home

43. Simple Facebook register with site

44. Simple Facebook Connect Profile

45. Simple Facebook Connect Logged In

46. Simple Twitter Connect SSO using Twitter Comment using Twitter credentials Users can auto-tweet their comments Tweet button (official one from twitter) Tweetmeme button Auto-tweet new posts to an account Manual Tweetbox after Publish Full @anywhere support Auto-link all twitter names on the site (with optional hovercards) Dashboard Twitter Widget

47. Social Sharing Social Bookmarking Combined widgets from ShareThis, AddThis, AddToAny TweetMeme Facebook Like Like something and it posts to your wall Send (new) Allows you to only send to specific friends

48. Top 15 Social Bookmarking Sites 2011 http://www.ebizmba.com/articles/social-bookmarking-websites

49. Social Bookmarking

50. ShareThis Widget

51. ShareThis Options

52. ShareThisWidget Options

53. New ShareThis Overlay In ShareThis settings, choose Modern

54. Tweetmeme Widget Adds TweetMeme widget to the right of text on posts and pages.

55. TweetMeme site

56. April’s Facebook Like April’s Facebook Like Added to your theme by the plugin, or you can place the call to the function in your theme.

57. Facebook Like and Send

58. Social Feedback with GetSatisfaction “Freemium” service provides you with tools to gain valuable insights from your users. Interact through pop-over or your page on GetSatisfaction. Great customer service and satisfaction tool.

59. TweetBoard

60. Links: Social Media Widget

61. Ratings and Polling Poll Daddy By Automattic Rate Posts Customizable icons Create Polls Track results

62. Poll Daddy Rate Posts

63. Poll Daddy Add Polls

64. Poll Daddy

65. Social Commenting: Intense Debate Manages your social comments Adds SSO capability for comments Registers comments in your database Product of Automattic Competitors include Disqus and Echo Networks

66. SSO for Intense Debate Uses Twitter and OpenID natively Must register an API Key on Facebook (as shown)

67. SSO: Intense Debate Add your API key

68. Intense Debate Logged in Not logged in Can post anonymously

69. Old School Use RSS Feedburner by Google Burn and Track your feed FeedSmith for WordPress plug-in

70. FeedSmith FeedburnerFeedSmith allows you to set up Feeds by Category

71. Trackbacks and Pingbacks Tracking back to other blogs elicits trust between bloggers and fuels link backs Add links to blogs you reference and they will get a trackback or ping notification Native in the WordPress Post editor

72. Trackbacks and Pingbacks Tracking back to other blogs elicits trust between bloggers and fuels link backs. In this example, a pingback was sent from a local blog notifying the author that his post was referenced. Pingbacks are received under Comments

73. Info Tony Zeoli Lead Developer Reese Felts Digital Newsroom UNC Chapel Hill School of Journalism & Mass Communication Twitter: @tonyzeoli tonyzeoli@reesenews.org Links: ReeseNews.org ReeseFelts.org Consulting DigitalStrategyWorks.com az@digitalstrategyworks.com @dswks Publishing Netmix.com @netmix