2. The Modern
Sales Funnel
Wha t we will c o ve r in this
s e s s io n:
How social media fits in
What many SME’s get from
it
7 steps to take to get with it
How to test & measure it
Consider Consumer’s
thinking
Suggest a strategy
SELL you on why you
should be thinking about it
19. Social media, or social networking,
is simply a powerful megaphone
20.
21.
22. Keeping the funnel
full
Content is everywhere:
Blogs – yours & other
people’s
Twitter stories & links
LinkedIn articles
You Tube video’s
Newsletters – yours or
subscription
Everything you talk
about to one client,
others will want to
hear....
23. The Result of
engagement
Thoughtful focus on THEM
Understanding them and
their issues
Investing TIME in the
relationship
Having a PLAN
Building ADVOCATES
Drawing business to you