BigCommerce SEO
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BigCommerce is a popular SaaS based CMS for running an online store (eCommerce). This presentation goes through the SEO related activities you can do.
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BigCommerce SEO
- 1. BigCommerce SEO BigCommerce SEO Tony McCreath WebSiteAdvantage.com.au ClassySchema.org @TonyMcCreath
- 2. BigCommerce SEO BigCommerce Online Shopping (eCommerce) Software as a Service (SaaS) ● Hosting ● SSL ● Support ● Advanced features built in ● Apps (plugins) ● APIs ● ... From US$30/month 15 day free trial What is...
- 3. BigCommerce SEO Store Settings BigCommerce SEO Helper (chrome extension) Home Page Title Meta Description (default for all pages) Dub Dub Dub or not to Dub Dub Dub Your Secure Control the Bots (robots.txt, no robots meta tag) Let’s get started...
- 4. BigCommerce SEO Redirects Manual Dynamic Automatic Export / Import App & API access Dealing with a move...
- 5. BigCommerce SEO URL Structure Stay Short Do not change Built in canonical tags Watch your out of stock settings 😲 SEO friendly...
- 6. BigCommerce SEO Content Home, Product, Category, Brand, Page, Blog Title Tags Meta Descriptions Friendly URLs Image Alt Attributes (inc. carousel) Page Content The King is...
- 7. BigCommerce SEO Design Visual theme editor & Page Builder Stencil platform (using template files) Handlebars (templating language) Managed resources (bundling, minification etc) Cornerstone theme APIs for headless eCommerce (e.g. WordPress front end) Branding by...
- 8. BigCommerce SEO CrUX and Core Web Vitals CDN Image Optimiser (Akamai) Image Lazy Loading JS & CSS bundling and minification AMP (product and category pages) Not a $5/month server Need for speed...
- 9. BigCommerce SEO Default theme, simple page A quick example... TTFB LCPGo! CLS
- 10. BigCommerce SEO Structured Data & Rich Snippets 3rd Party Review Systems Currently Supported: https://www.bigcommerce.com.au/apps/seo-rich-snippets/ Warning: Promo Ahead...
- 11. BigCommerce SEO Analytics Built in Analytics Reports GA Enhanced Ecommerce Facebook Pixel GSC/Bing verification tag https://support.bigcommerce.com/s/article/Setting-Up-Google-Analytics Tracking success with...
- 12. BigCommerce SEO Script Manager App Scripts Embedded Scripts URL Scripts Access to server side objects via the Handlebars templating language. Custom tagging...
- 13. BigCommerce SEO Google Search Console Verify domain via DNS Or sites via a tag add all site variants (www, https) Add XML sitemap (xmlsitemap.php) What does Google think...
- 14. BigCommerce SEO Limitations No Emojis in content 🤦♂️ (Solution via our app) No microdata/json-ld in content (Solution via our app) No built in brand page content (via banners) No direct control over meta robots tag (hackable) No direct control over canonical tag (hackable) No redirecting images/resources in the CDN It’s not perfect...
Hinweis der Redaktion
- 10 years on BC
- Trial store created in less than 10 minutes Takes a lot longer to fully set a store up. Products, shipping, payments and designing the theme. (Image shows the steps) Different to WordPress/WooCommerce - production line car v build your own kit car Feature rich, low maintenance, robust system
- Admin interface Meta description is the default on all pages if custom ones are not added Use GSC to help decide if www or not No built in way to do meta robots noindex. BigCommerce controls via robots.txt Large sites (>10,000) may want to consider reviewing indexing and how robots.txt controls it If faceted navigation is used it should be reviewed for possible indexing issues Can disallow all but default sort order, but risky
- Migrations Admin interface is not very usable Worth auditing for bad redirect (404, recursive, loops, blank, home redirects) - it can get confused
- On migrations it may be a good idea to try and match the old structure. If not, redirect. Out of stock settings are at Advanced Settings->Inventory. Can mean product pages disappear. Show/Hide product is fine, the page is still there.
- Watch out for the URL changing on the title changing. Blog is basic Brand has no built in way to add content (use banners) No one sets the carousels alt text Category is typically a top earner. (Kristina Azarenko said similar from her meetup).
- Page Builder is only available on a few pages. Not as flexible as php
- Images from Page Speed Insights Lab data is single run, better to have Field data from CrUX Google Search Console is based on 28 day field data Core Web Vitals LCP (Largest Contentful Paint) - time to main content CLS (Cumulative Layout Shift) - page movement FID (First Input Delay) - responsiveness, needs field data FCP (First Contentful Paint) - when you first see something TTFB (Time To First Bite) - when the site first responds with anything Chrome Lighthouse Tool (but limited Core Web Vitals)
- Images from Chrome Performance reports Example is an empty page on the default theme. Notice how few resources are used (bundling) Blue = Biggest issue, Time To First Bite (TTFB) Yellow = js bundles Purple = css Long purple + first green = font!!! Last green = favicon TTFB (Time To First Bite) - when the site first responds with anything, end of blue bar FP (First Paint) FCP (First Contentful Paint) - when you first see something LCP (Largest Contentful Paint) - time to main content DCL (Dom Content Loaded) L (Load event) CLS (Cumulative Layout Shift) - page movement, Experience row red bar Issue causers: carousel, widgets, big images
- Latest themes have ok Structured Data that is hit and miss on getting rich snippets. Product price and review stars Poor integration with third party reviews Our app “SEO Rich Snippets” Getting around editor issues for FAQ, How-to, Video and Emojis Example from a client in Sydney. Example editor is from ClassySchema.org
- Needs some configuration in GA We add more features like events, goals and error tracking. And custom reports like missing pages. Can also use DNS records to verify with GSC
- Keeps tags organised and separate from the theme
- Only one sitemap which is limited to 50,000 URLs. Performance - ranking. Search Appearance for rich snippets Coverage - indexing URL Inspection - test structured data International targeting
- Conclusion: Lot’s you don’t have to worry about so can focus on the content Find me on… Twitter BigCommerce Community