Internet marketing-mastery
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Hinweis der Redaktion
- Tony The OWLS will LOVE this. All the action is in the natural search results on the left, a bit on adwords on the right, and all above the “ FIRST FOLD ” of the page.
- Notes to Tony: Talk about “ VOTES ” , a link is a VOTE for your content from another web-page .
- Tony Is not just about the number of links, but the quality of these links, a link from news.com.au is worth 100 times a link from indialinkbuilders.com or your local florist website .
- Tony The ideal is to “ attract ” links, but you need to kickstart this at the start and act as your own online PR firm, by “ building links ” …………compare to sending a press release .
- Tony 1-time only popup, this has massively increased our sign-up rate for visits to the site. Incentise the sign-up.
- Tony – I would delete this slide and use the next slide to bring all the elements together .
- Tony, the search engines are now measuring traffic to sites as part of the ranking algorithm, much lower weighing than links, but still a valid thing to say.
- Tony Are your competitors ranking on these keywords? Are the search terms popular ? Are the search terms competitive? You want to try to rank for keywords that are popular but not too competitive.
- Notes for tony Type into google, “Free google adwords tool” .
- Martha need to replace this with a more recent copy of tony ’ s profile.
- So for example, it is possible to target female users in NSW between the age of 18 to 24 that have an interest in fashion and travelling.
- Tony make a joke of this, make sure you get seen everywhere!!! Then be seen everywhere – adwords, natural search, organic search .
- Tony Test and measure using the free google analytics tool, measure clicks, goals, conversions, a/B split testing online .
- Click maps (like a heat map). Email me and I ’ ll send you a link to a free tool .
- Tony: Give and you shall receive, lead and we shall follow, help first, receive second. Seth godin here as well, lead us, lead a tribe (online or offline) .