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Social Media's Impact on Search
- 1. Social Media’s Impact on Search Download: http://slidesha.re/socialimpactsearch Tony Adam - @tonyadam | tony@tonyadam.com May 2011
- 2. Brought to you by… Tony Adam - @tonyadam May 2011
- 3. be authentic May 2011
- 4. be authentic May 2011
- 5. BE EFFING AMAZING!! May 2011
- 6. p.s. this is what we’re talking about today! SEO Lifecycle May 2011
- 7. Social Media for SERPs May 2011
- 8. Allow users to provide feedback to you, not the web May 2011
- 9. Transparency is KEY: Help people and be genuine May 2011
- 10. Link to Social Media profiles from your website May 2011
- 11. Case Study: PayPal Reputation Management May 2011
- 12. Use Social Profiles for links May 2011
- 13. Social + Search Data May 2011
- 14. SEOMoz Search Ranking Factors http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update Most Important Social Media-Based Factors* (as voted on by 132 SEOs) Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update May 2011
- 15. Social Search May 2011
- 16. Google Social Results May 2011
- 17. Bing Social Results May 2011
- 18. Social Media helps you gain visibility for SEARCH May 2011
- 19. How does visibility help SEO? May 2011
- 21. Which social media platforms should we use?! May 2011
- 22. define the value May 2011
- 23. “Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.” - Tom Landry May 2011
- 24. create a plan May 2011
- 25. create great content May 2011
- 26. create great content May 2011
- 27. CREATE EFFING AMAZING CONTENT!! May 2011
- 28. Shocking Content May 23, 2011
- 29. Funny Content May 23, 2011
- 30. Trending & Topical May 2011
- 31. Browse Social Sites to find content to create May 2011
- 32. Facebook + Twitter May 2011
- 33. Welcome pages May 2011
- 34. Like my page!! May 2011
- 35. Sharing is caring! May 2011
- 36. authority matters May 2011
- 37. Social Media Lists & Curation May 2011
- 38. Find Influencers May 2011
- 39. ReTweet, Reply, cc, and /via Don’t retweet, people don’t see it in their streams May 2011
- 40. Tweet Button Implementations May 2011
- 41. send button May 2011
- 42. Send Button is the new Blogger Outreach May 2011
- 43. Digg Sort of… May 2011
- 44. Digg still works…for now May 2011
- 45. Reddit May 2011
- 46. Reddithas taken over Social News http://www.reddit.com/reddits/ Something witty here May 2011
- 47. Case Study: Social Media for long term SEO Growth May 2011
- 48. May 2011
- 49. Creating Eyeballs and Visibility Content went viral via Social Media Technology blogs picked it up because of the visibility May 2011
- 50. Led to tons of links and embedded infographics The page got over 600 links (is a PR4 page) Used embed codes in the infographic to attract people to repost and get links May 2011
- 51. Ultimately Led To Top 5 Rankings May 2011
- 52. Case Study: Trends + Social + Search = May 2011
- 53. News & Trends May 2011
- 54. Search Traffic Trends May 2011
- 55. Case Study: Jennifer Lopez Trend May 2011
- 56. Case Study: Jennifer Lopez Trend May 2011
- 57. Case Study: Lindsay Lohan Trend Oh emgee! May 2011
- 58. Case Study: Lindsay Lohan Trend May 2011
- 59. Social Media + Search That’s Hot! May 2011