SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Digital Marketing Assignment 
‱ Topic: Campaign strategy of 
Listerine during FIFA 2014 
Presented by: 
Tonmoy Bora
INTRODUCTION 
DR.JOSEPH LAWRENCE 
JORDAN WHEAT LAMBERT
Strategies 
Digital Advertisements 
 TV Media 
Social Media 
Facebook 
Twitter 
Web Page
ADVERTISEMENT
Social Media
Sales 2013 vs. 2014 
20 
19.5 
19 
18.5 
18 
17.5 
17 
16.5 
Sales( $ billion) 
2013 Q2 2014 Q2 
Sales( $ billion)
THANKYOU

Weitere Àhnliche Inhalte

Andere mochten auch

Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
oyepeju
 
Chad marketing campaign
Chad marketing campaignChad marketing campaign
Chad marketing campaign
Josh Matthews
 
Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013
Precedent
 
Teaching pronunciation
Teaching pronunciationTeaching pronunciation
Teaching pronunciation
Ivan Aguilar
 

Andere mochten auch (19)

Marketing Campaign Strategy
Marketing Campaign StrategyMarketing Campaign Strategy
Marketing Campaign Strategy
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
 
Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Chad marketing campaign
Chad marketing campaignChad marketing campaign
Chad marketing campaign
 
Marketing campaign
Marketing campaignMarketing campaign
Marketing campaign
 
Content Strategy is the Heart of Social Media
Content Strategy is the Heart of Social MediaContent Strategy is the Heart of Social Media
Content Strategy is the Heart of Social Media
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
 
Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013Building Brand Awareness in a digital world - 18th March 2013
Building Brand Awareness in a digital world - 18th March 2013
 
The 6Ms to Campaign Strategy Success
The 6Ms to Campaign Strategy SuccessThe 6Ms to Campaign Strategy Success
The 6Ms to Campaign Strategy Success
 
Teaching Pronunciation
Teaching PronunciationTeaching Pronunciation
Teaching Pronunciation
 
Study on Brand awareness of Mahindra & Mahindra Tractors
Study on Brand awareness of Mahindra & Mahindra Tractors Study on Brand awareness of Mahindra & Mahindra Tractors
Study on Brand awareness of Mahindra & Mahindra Tractors
 
Hardees- Marketing Campaign (Launch of a new Product) - ZK
Hardees- Marketing Campaign (Launch of a new Product) - ZKHardees- Marketing Campaign (Launch of a new Product) - ZK
Hardees- Marketing Campaign (Launch of a new Product) - ZK
 
Brand Awareness
Brand AwarenessBrand Awareness
Brand Awareness
 
teaching pronunciation activity
teaching pronunciation activityteaching pronunciation activity
teaching pronunciation activity
 
Easy Ways To Teach Pronunciation
Easy Ways To Teach PronunciationEasy Ways To Teach Pronunciation
Easy Ways To Teach Pronunciation
 
Teaching pronunciation
Teaching pronunciationTeaching pronunciation
Teaching pronunciation
 
Teaching speaking and pronunciation ppt
Teaching speaking and pronunciation pptTeaching speaking and pronunciation ppt
Teaching speaking and pronunciation ppt
 
A Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLA Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDL
 
Pepsico ppt
Pepsico pptPepsico ppt
Pepsico ppt
 

Mehr von Tonmoy Bora

Mehr von Tonmoy Bora (11)

Motorola IMC campaign
Motorola IMC campaignMotorola IMC campaign
Motorola IMC campaign
 
Amar chitra katha case analysis
Amar chitra katha case analysisAmar chitra katha case analysis
Amar chitra katha case analysis
 
Marketing Plan - Fruto Masala
Marketing Plan - Fruto MasalaMarketing Plan - Fruto Masala
Marketing Plan - Fruto Masala
 
Transportation and Technology in INDIA
Transportation and Technology in INDIATransportation and Technology in INDIA
Transportation and Technology in INDIA
 
Internal training - Human Resource Management
Internal training - Human Resource ManagementInternal training - Human Resource Management
Internal training - Human Resource Management
 
Google adwords-tonmoy-bora
Google adwords-tonmoy-boraGoogle adwords-tonmoy-bora
Google adwords-tonmoy-bora
 
Successful marketing- Pauline rowson
Successful marketing- Pauline rowsonSuccessful marketing- Pauline rowson
Successful marketing- Pauline rowson
 
Android-based surveillance Robot
Android-based surveillance RobotAndroid-based surveillance Robot
Android-based surveillance Robot
 
Conflcts and Resoltion
Conflcts and ResoltionConflcts and Resoltion
Conflcts and Resoltion
 
The Plastic money in the economy and its impact on the speed in economic acti...
The Plastic money in the economy and its impact on the speed in economic acti...The Plastic money in the economy and its impact on the speed in economic acti...
The Plastic money in the economy and its impact on the speed in economic acti...
 
Market segmentation of the brand Cadbury
Market segmentation of the brand CadburyMarket segmentation of the brand Cadbury
Market segmentation of the brand Cadbury
 

KĂŒrzlich hochgeladen

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

KĂŒrzlich hochgeladen (20)

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 

Digital marketing Campaign strategy of Listerine during FIFA 2014