How UGC and AI can help you to create a social shopping experience?

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Have you seen a drop of reach for branded content on Facebook? Don't worry; you are not alone. In this presentation I'll share how UGC can be the medicine for the drop of reach, why the leading brands are engaging their customers in creating content and how pieces of technology can help you to create a social shopping experience.

Marketing

How UGC and AI can help you to
create a social shopping experience?
Toni Hopponen
CEO of Flockler
@tonihopponen

By the time an actual salesperson gets involved,
up to 90 % of the selling process is already done (Forrester).

1. Contact your key customers
2. Interview how they came across your
product and what problem your
product solves
3. Co-create content: quotes and images
4. Place on your website

“We will prioritize posts that spark conversations
and meaningful interactions between people.
These are posts that inspire back-and-forth
discussion in the comments and posts that you
might want to share and react to.”
Adam Mosseri, Head of News Feed at Facebook

Customers expect the social shopping experience
Inspirational
content to
help me buy
Social proof
by my network
and peers
Following
Inﬂuencers’
example
Personalised
services based
on social data
Peer-to-peer
discussions
& reviews

Are you using social data to power
social shopping experiences?

Identify the most
engaging content and
inﬂuential customers
in real-time.

z
Questions?
Toni Hopponen
toni@ﬂockler.com
+44 742 807 2335
@tonihopponen
www.ﬂockler.com

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How UGC and AI can help you to create a social shopping experience?

1. How UGC and AI can help you to create a social shopping experience? Toni Hopponen CEO of Flockler @tonihopponen

2. Direct sales Mass advertising Email comms SEO & Search Social From mass marketing to co-creation

3. By the time an actual salesperson gets involved, up to 90 % of the selling process is already done (Forrester).

4. Social media engagement down?

5. Can UGC be the medicine?

6. Start with your existing customers

7. 1. Contact your key customers 2. Interview how they came across your product and what problem your product solves 3. Co-create content: quotes and images 4. Place on your website

8. “We will prioritize posts that spark conversations and meaningful interactions between people. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to.” Adam Mosseri, Head of News Feed at Facebook

9. Ask to mention someone they love

10. Pick favourites and amplify

11. WHY?

12. Higher engagement

13. Higher reach driving donations

14. Social proof driving sales

15. Customers expect the social shopping experience Inspirational content to help me buy Social proof by my network and peers Following Inﬂuencers’ example Personalised services based on social data Peer-to-peer discussions & reviews

16. Are you using social data to power social shopping experiences?

17.

18. Identify the most engaging content and inﬂuential customers in real-time.

19. Customer understanding tomorrow: Customer data through social and in real-time from multiple touchpoints. Always up-to-date and the view of customer’s life outside your services. Demographic data Behavioral data Social data Current customer data: Data gathered on brand website / ecommerce site. Data from a single touchpoint, often outdated and not updating. Name, Phone, Address, Email, Browsing history, Purchase history

20. z Questions? Toni Hopponen toni@ﬂockler.com +44 742 807 2335 @tonihopponen www.ﬂockler.com

How UGC and AI can help you to create a social shopping experience?

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