1.
2013
MOTORSPORTS
MARKETING

2. K&N Pro West Series
The National Association for Stock Car Auto Racing (NASCAR) is
the sanctioning body for one of the premier sports in America and the
premier stock car series in the world. The top regional racing series is
the NASCAR K&N Pro Series. NASCAR kicked off a Home Tracks
promotional campaign spotlighting the NASCAR K&N Pro Series.
2013 will mark the 59th
season of the NASCAR K&N Pro West
Series with a 16 race season which culminates in the crowning of a
champion.
2013
Race
Dates
and
Locations
Daytona Beach, FL
2/19/2013
Newton, IA
6/7/2013
Newton, IA
8/2/2013
Albuquerque, NM
9/28/2013
Avondale, AZ
3/2/2013
Lebanon, MO
6/9/2013
Monroe, WA
8/17/2013
Roseville, CA
10/12/2013
Stockton, CA
5/4/2013
Sonoma, CA
6/22/2013
Airway Heights, WA
8/24/2013
Bakersfield, CA
10/26/2013
Brainerd, MN
5/25/2013
Dacono, CO
7/27/2013
Tooele, UT
9/14/2013
Avondale, AZ
11/9/2013
How
your
company
will
benefit
from
Motorsports
Marketing
Motorsports marketing partnerships are one of the most cost effective ways of building
brand awareness. NASCAR is the #2 rated regular season televised sport. 89% of
NASCAR fans believe, “When I see a NASCAR logo, on something, I know it will be a
quality product.” While 72% agree that, “If a NASCAR logo is on something, I am much
more likely to buy it, as apposed to a similar product without it.”

3. With NASCAR having the most loyal fans, they are three times as likely to try and
purchase NASCAR marketing partners’ products and services. Most importantly
marketing partners often see a return of $5 to $7 for every marketing dollar spent.
Motorsports marketing partnerships also deliver more
“bang for your buck” than other marketing opportunities.
As of Fall 2012 the average cost for a 30 second national
commercial is over $165,000 per broadcast (not
including production cost.) And while radio broadcast
commercials and print advertising are more cost
effective, their reach and ability to reach your target
audience will have limited results.
A partnership with us will get your brand and products exposure the entire race weekend.
The NASCAR audience will be introduced to your brand in many different ways
including:
• Tour of the Pit or Garage Areas: A guided tour for your VIP clients, contest
winners or your best customers, led by your team’s driver or other key members of
the team, is an unforgettable experience.
• Television Exposure: Your customers will see your message during the race, rather
than during commercial breaks. This includes track signage, driver and crew
apparel as well on the car during the race and any pre and post race interviews.
• Banners: At events. We will display banners with your company’s logo
prominently in our pit area. You will get high visibility to an audience of your
customers.
• Your Team: The race team will be suited with your logo not only at the event, but
also during the entire duration of each and every event.

4. • Cross
Marketing:
Opportunities
for
product
placement,
cross
marketing
promotions
and
capitalizing
on
existing
relationships
are
available.
• Trade
Shows:
How
do
you
get
your
exhibit
noticed
and
stand
out
from
the
competition?
A
full-­‐fledged
racing
vehicle
and
the
driver
will
be
on
display
at
the
booth.
• Sample
or
Coupon
Handouts:
We
will
hand
out
samples
of
your
products
in
your
target
markets
at
each
event.
Driver,
the
marketing
coordinator,
and
crew
will
be
on
hand
for
any
questions
fans
may
have
about
your
product.
• Store
Openings/Sales
Events:
As
the
doors
open,
imagine
the
delight
of
customers
when
they
see
a
race
vehicle
and
talk
with
a
real
NASCAR
driver.
You
will
build
identity
association
with
glamour,
visibility,
and
a
winning
attitude.
• Ride-­‐A-­‐Long
Program:
You
can
schedule
a
Pre
race
or
a
“Day
at
the
Track”
with
a
specially
configured
two-­‐seater
West
Series
Car.
This
creates
a
unique
opportunity
to
promote
and
increase
sales.
Our
Team
In
1999,
Greg
started
Spectator
Racing,
which
allows
the
average
person,
who
has
no
racing
experience,
to
drive
a
full
size
race
car.
Our
slogan
“When
watching
just
isn’t
enough”
says
it
all.
He
owned
and
operated
Altamont
Motorsports
Park
in
2004
and
designed
and
started
the
mini
super
truck
division
shortly
thereafter.
Racing
was
a
hobby
to
Greg,
while
he
worked
as
a
full
time
correctional
officer
for
18
years.
He
retired
when
his
passion
for
racing
outweighed
his
paychecks.

5.
Greg
made
his
NASCAR
K&N
Pro
Series
West
debut
in
2008
at
hometown
track,
All
American
Speedway
in
Roseville,
CA.
In
2010,
he
finished
12th
in
point
standings
and
received
the
prestigious
“Nascar
Sportsman
of
the
Year”
Award.
Our
Driver
About
Todd
Bennett
Todd
began
his
racing
career
in
2006
driving
a
1941
Chevy
dwarf
car
in
the
Valley
of
the
Sun
at
such
esteemed
tracks
as
Canyon
Speedway
and
Manzanita
Speedway.
Todd’s
rookie
season
was
a
lot
of
hard
work
and
threw
him
a
large
learning
curve
driving
on
dirt
tracks,
but
he
was
up
for
the
challenge.
The
following
year
he
was
the
most
improved
driver
in
the
Desert
Dwarf
Car
Club.
Later
that
year,
he
won
the
Valley
Steel
Supply
Winter
Series
Championship.
2007
also
marked
Todd’s
first
attempt
at
asphalt
racing
in
Concord,
North
Carolina
in
a
Camping
World
Truck.
Bennett
again
excelled
and
was
accepted
into
a
driver
development
program
to
race
a
late
model
stock
car.
Unfortunately
for
Bennett
the
program
dissolved
before
he
could
take
advantage
of
his
hard
work.
In
2008
with
the
purchase
of
a
new
dwarf
car,
a
1943
Ford
truck
~
Todd’s
true
talent
began
to
shine
through.
2008
marked
Bennett’s
best
track
times
and
multiple
heat
race
wins
and
finished
7th
in
points
for
the
season.

6.
Bennett
gains
education
off
the
track
by
reading
race
related
books
and
practicing
using
a
computer
simulator.
Todd
is
committed
to
his
racing
career
and
is
always
looking
for
an
opportunity
to
prove
himself.
Some
of
Todd’s
racing
highlights
include:
• 2011
–
Test
of
the
Best
Competition
Champion
• 2011
-­‐
Finished
2nd
in
points
in
the
Competitive
Edge
Late
Model
Racing
Series
in
Post
Fall,
Idaho
• 2011
-­‐
2
Wins
10
top
5s
in
the
Late
Model
series
• 2009
–
6
heat
race
wins
3
B
Main
wins
and
11
top
fives
• 2008
–
3
heat
wins
and
2
B
Main
wins
2007
–
Valley
Steel
Winter
Series
Champion
Marketing
Packages
Primary
Promotion
Opportunities
(Choose
1)
•
Trade
Shows:
How
do
you
get
your
exhibit
noticed
and
stand
out
from
the
competition?
A
full-­‐fledged
racing
vehicle
and
the
driver
will
be
on
display
at
the
booth.
•
Sample
or
Coupon
Handouts:
We
will
hand
out
samples
of
your
products
in
your
target
markets
at
each
event.
Driver,
the
marketing
coordinator,
and
crew
will
be
on
hand
for
any
questions
fans
may
have
about
your
product.

7.
•
Store
Openings/Sales
Events:
As
the
doors
open,
imagine
the
delight
of
customers
when
they
see
a
race
vehicle
and
talk
with
a
real
NASCAR
driver.
You
will
build
identity
association
with
glamour,
visibility,
and
a
winning
attitude.
Also
includes
•
Press
Kits:
Will
be
presented
to
the
media
by
the
Media
Relations
Coordinator
at
each
event.
Each
package
will
be
updated
prior
to
every
event
and
will
contain
the
latest
product
information
or
company
news.
We
will
also
prepare
regular
news
releases
for
distribution
to
the
media
in
specified
geographic
areas
that
best
suit
your
product
or
service.
•
Race
Car
Graphics:
Boldly
displayed
(prominently
on
hood)
on
your
racecar,
your
logo
will
be
seen
by
a
multitude
of
prospective
consumers.
• Web
address
and
webpage:
linked
to
your
existing
web
property,
(example
www.yourcompanynameracing.com)
Raceday
Sponsor:
$12,000-­‐
1
Race
Participating
Sponsor:
$20,000
-­‐
2
Races
Supporting
Sponsor
1/4:
$35,000
-­‐
4
Races
Promotion
Opportunities

8.
•
Trade
Shows:
How
do
you
get
your
exhibit
noticed
and
stand
out
from
the
competition?
A
full-­‐fledged
racing
vehicle
and
the
driver
will
be
on
display
at
the
booth.
•
Sample
or
Coupon
Handouts:
We
will
hand
out
samples
of
your
products
in
your
target
markets
at
each
event.
Driver,
the
marketing
coordinator,
and
crew
will
be
on
hand
for
any
questions
fans
may
have
about
your
product.
•
Store
Openings/Sales
Events:
As
the
doors
open,
imagine
the
delight
of
customers
when
they
see
a
race
vehicle
and
talk
with
a
real
NASCAR
driver.
You
will
build
identity
association
with
glamour,
visibility,
and
a
winning
attitude.
Also
Includes
•
Press
Kits:
Will
be
presented
to
the
media
by
the
Media
Relations
Coordinator
at
each
event.
Each
package
will
be
updated
prior
to
every
event
and
will
contain
the
latest
product
information
or
company
news.
We
will
also
prepare
regular
news
releases
for
distribution
to
the
media
in
specified
geographic
areas
that
best
suit
your
product
or
service.
•
Community
Involvement:
Your
racing
team
can
approach
high
schools
or
community
service
organizations
in
order
to
enhance
your
corporate
image
by
presenting
talks
on
racing.
Representatives
would
be
wearing
your
logo
and
displaying
your
message…It’s
unforgettable
experience.
•
Racing
Attire:
Jackets,
caps,
t-­‐shirts,
and
race
day
uniforms
for
the
team,
will
all
be
displaying
your
name
and
message.
Your
driver
will
wear
your
logo
for
publicity
stills,
many
of
which
are
shown
as
TV
coverage.
•
Racecar
Graphics:
Boldly
displayed
on
your
racecar,
your
logo
will
be
seen
by
a
multitude
of
prospective
consumers.

9.
• Web
address
and
webpage:
linked
to
your
existing
web
property,
(example
www.yourcompanynameracing.com)
• Sponsor
listing:
and
link
on
Todd
Bennett’s
fan
site
(coming
soon.)
Partnering
Primary
Sponsor
1/2:
$75,000
-­‐
8
Races
Associate
Promotion
Opportunities
•
Store
Openings/Sales
Events:
As
the
doors
open,
imagine
the
delight
of
customers
when
they
see
a
race
vehicle
and
talk
with
a
real
NASCAR
driver.
You
will
build
identity
association
with
glamour,
visibility,
and
a
winning
attitude.
Also
Includes
•
Press
Kits:
Will
be
presented
to
the
media
by
the
Media
Relations
Coordinator
at
each
event.
Each
package
will
be
updated
prior
to
every
event
and
will
contain
the
latest
product
information
or
company
news.
We
will
also
prepare
regular
news
releases
for
distribution
to
the
media
in
specified
geographic
areas
that
best
suit
your
product
or
service.
•
Race
Car
Graphics:
Boldly
displayed
(usually
on
both
rear
quarter
panels)
on
your
racecar,
your
logo
will
be
seen
by
a
multitude
of
prospective
consumers.
• Web
address
and
webpage:
linked
to
your
existing
web
property,
(example
www.yourcompanynameracing.com)
• Sponsor
listing:
and
link
on
Todd
Bennett’s
fan
site
(coming
soon.)
Associate
Raceday
Sponsor:
$2,000-­‐
1
Race

10. Associate
Participating
Sponsor:
$3,500
-­‐
2
Races
Associate
Supporting
Sponsor
1/4:
$7,000
-­‐
4
Races
Associate
Partnering
Primary
Sponsor
1/2:
$12,500
-­‐
8
Races
We
realize
that
every
companies
needs
are
different.
If
there
is
a
special
promotion,
event,
or
request
regarding
potential
marketing
partnerships
please
let
us
know.
Packages
and
features
can
be
customized
to
suit
your
company’s
needs.
Contact:
Nicole
Bennett
tonic_motorsports@cox.net
602.276.2217