First part of my big lecture' "Design Process at LinguaLeo" for the students of The British Higher School of Art and Design (Moscow).

1. Design Process
at Lingualeo
lingualeo.com

2. LinguaLeo is online
service for language
learning
Personal Engaging Freemium

3. 10 330 000
users

4. Anton Guglya
Head of Design at LinguaLeo
facebook.com/tonguglya

5. Head of Design Role
Help the team ship the right
product to our users

6. Product Owners
Design
Dev
QA
Monetization
Marketing
PR
BizDev
Head of
Design

7. 3 country
70 employees
Turkey
Moscow
Russia Brazil

8. Web service 4 years ago
Video page

9. Web service 3 years ago
Course page

10. Web service today
Exercises

11. Web service in the near future
Exercises

12. Mobile Apps
Back to the past

13. Mobile Apps today
Towards the unification

14. Mobile Apps
in the near future
Брейншторм
keep his nose to the
grindstone
работать не покладая рук
[kiːp hɪz nəʊz tuː ðiː]
ˈgraɪndstəʊn
ЗАПОМНИЛ

15. Design Team
M&P
MOB
LEAD
MOB
HEAD
LEAD
WEB
CROSS
ILLUSTRATORS

16. Flexible Team
LEAD MOB
MOB
LEAD
WEB
CROSS WEB
HEAD M&P

17. Key Value
Team goals above
personal goals

18. Involvement
Everyone can influence
on the product

19. 632
“LinguaLeo”
10 слов XP
Повторим?
trip
Помнишь?
trip
поездка
LinguaLeo for Google Wear
design concept

20. Solidity
Each step is aimed
at establishing the platform

21. Icons grid
Бизнес
Образ жизни
Общество
Технологии
Развлечения
Образование

22. Empathy
Each designer must
understand and advocate
for the user

23. Pronunciation exercise
?

24. Polish
You can do it
better

25. Grammar exercise

26. The unification increases the speed
of features' implementation and awareness
LinguaLeo Д о м ой Джунгли Курсы Тренировки Общение
1
Расскажи о себе и получи
персональную программу обучения
Пол Возраст
30
ДАЛЬШЕ

27. Online openspace

28. Design Team
Daily Design Report
We talk about everything
Retro once a month
Сlosing the week

29. Freedom
of communication

30. Outsource VS In-house

31. Type of key design tasks
Product
Web
Mobile
Extensions
SmartTV
SmartWatch

32. Other group of tasks
Marketing
PR
BizDev
Landings
Emails
Banners
Illustrations
Identity

33. Helloween’s Campaign
Landing and Email Design
Джунгли Курсы Слова и фразы Тренировки Общение Преподаватели Игорь Любимов
и учись без ограничений!
Преимущества Золотого Статуса
Изучение слов без
ограничений
Купи Золотой Статус
Все грамматические
курсы
Продвинутые
тренировки
КУПИТЬ ЗА 690 РУБ
НА 6 МЕСЯЦЕВ
КУПИТЬ ЗА 390 РУБ
НА 3 МЕСЯЦА
Экономишь 180 руб.
КУПИТЬ ЗА 990 РУБ
НА 12 МЕСЯЦЕВ
Экономишь 570 руб.
Доступ ко всем
тренировкам
Доступ
к 31 курсам
Неограниченный
словарь
До конца акции
16 ч. 22 мин.

34. Banner for Facebook campaign

35. TOEFL Mastery programm
illustration

36. Promo infographics for FHM Magazine

37. Product VS Other tasks

38. Launch
Design
Analysis
Input

39. MVP 1 MVP n MMP

40. All teams
have iterations every week,
but the designers
don’t have it

41. Kanban Board in JIRA
100% of the design tasks

42. Web
Mobile
Illustration
Marketing
PR
...

43. Web
GROOMING TO DO IN PROGRESS DONE
?

44. PO
Analytics
Support
Features flow
Tests Users
Designers
Developers

45. Key features flow

46. Mobile experiments flow

47. Base
Vision
Messaging Platform
BrandBook
UIkit

48. UIkit helps to quickly develop
new interface modules

49. Stores
InApp
Social
Web
Feedback aggregation
Suggestions
Bugs
Feedback

50. Feedback prioritization
Suggestions
Bugs
Feedback
Doing
Will do
Don't do

51. Analitics
We try to measure
everything

52. The analytics is available
to every designer

53. Email design is based on CTR analysis

54. ...
Drafts
Ai Axure
...
InVision
Keynote
Tools

55. dribbble.com/
lingualeo

56. Let’s define the the topic
of the next lecture

57. Workshop task 1
Priority problems
You have 3 high priority tasks
but your resources are limited
with just one.

58. Workshop task 2
Time problems
When will you
do this?