This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," at DePaul’s School for New Learning’s Distance Education Program - Fall 2010. The instructor is Tom Tresser - see http://tomsclasses.wordpress.com.

1. Ashley Porter

2. “The campaign to make poverty
history” –ONE.org
• Global aid organization focused on
providing economic aid to
developing and third world
countries through government
legislation generally through
countries that are members of the
G20
• Co-founded by U2 frontman Bono
in 2002
– Began as branch of DATA.org that
offered AIDS relief in affected
countries in Africa
– Became independent of DATA in
2004

4. “We’re not asking for your money,
we’re asking for your voice” –ONE.org
• Strong emphasis on volunteerism and
advocacy by petition
• Rely primarily on social media for recruitment
• Lobby
government as
well as non-
government
organizations
(NGOs)

5. Ways to get Involved

6. ONE as a Global Brand
• Strong brand image associated with joining.
– Part of something bigger than yourself
– Global community coming together as one
– White silicone wristbands are
the main indicator of a ONE
member/advocate
– High level of celebrity
endorsements

7. Controversy
• Criticized in 2008 for collecting over $12m in
donations but only contributed a reported
$160k to charitable organizations and causes
to provide aid to developing nations like
Africa, respectively.
– Most of the money went toward paying salaries
and providing promotional gift packages to
government and media organizations
– ONE representatives did not deny this claim, but
withheld the exact amount that was actually
donated in compliance with their mission