using social software to encourage sustainable behaviour

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The document discusses using social software to encourage sustainable behavior. It notes that most people believe climate change is influenced by human activity but cannot identify actions beyond recycling. The document promotes a website that takes a positive, easy, and creative approach to encouraging sustainability through group engagement on social networks like Facebook, blogs, Flickr, and Twitter. It suggests social tools could help measure, visualize, and expose sustainability efforts.

Technologie

using social software to
encourage sustainable
behaviour
tom taylor / tom@headshift.com
www.tomtaylor.co.uk / www.headshift.com

88%
“believe the climate is
changing by some degree
of man’s influence”

“most cannot
identify anything
beyond recycling”

some key things that
green thing does...

entertainment

understanding

engagement

facebook open social

blogs
flickr

where people are on the web
tumblelogs twitter

mySpace bebo
jaiku

tom taylor / tom@headshift.com
www.tomtaylor.co.uk / www.headshift.com

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