Beer Shopper Fundamentals: Understanding Off-Premise Beer Buying Behavior
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Melanie found this great summary of basic beer facts from Anheuser-Busch.
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Beer Shopper Fundamentals: Understanding Off-Premise Beer Buying Behavior
- 1. Beer Shopper Fundamentals Basic Beer Shopper Facts Prepared by Anheuser-Busch, Inc. 2006
- 2. Overview This sales tool covers the basics about Beer shoppers and their off-premise Beer buying behavior. Potential Applications: – Highlight the importance of the beer category – Focus on demographics that drive beer sales growth – Target the right shoppers – Understand shoppers’ beer channel choices