media coursework

2. • Brit Heat is a typical conventional boy band. The music
genre of Brit Heat would be mainstream and considerable
Pop type music but with a new age twist. The band would
have a slight urban feel to its music along with a strong
club dance element. There would also be typical soft love
ballads released by the band.
• The chosen song is Steam by East 17, as this fits the Pop
Boy Band convention and the name of the song has
strong connotations with heat which has its own
connotations of passion and lust.
Genre

3. • Brit Heat is a relatively new British boy band, consisting
of three male members, that has just released their first
studio album “The Heat is Risin”. The band has done a
lot of promotional concerts to raise their profile such as
preforming at the Closing Ceremony of the 2012
Paralympics and at summer festivals.
• Brit Heat preformed on the Radio One Live Lounge
preforming a cover of Alicia Keys – Girl On Fire
• The band has appeared on the cover of Q magazine. In
the interview they discussed their up and coming album
and preforming at the Paralympics.
Band History and Career

4. • The target audience for Brit Heat would primarily be teenage females
from the age of 13-21. Throughout history boybands have attracted
strong female fan bases and Brit Heat plan to stick to this convention.
• To please their target audience Brit Heat plan to release merchandise
alongside their albums. These will include
 Posters
 Badges
 Clothing (Band T-shirts, Vests) Accessories (Bags)
 Uni Sex Anti-Perspirant
 Figurines
• .Brit Heat’s fan base will have its very own name – The Brit Kids. T-
shirts and other merchandise will be released with this branded name
so people can be recognized as official Brit Kids.
Target Audience

5. • The main idea that Brit Heat stands for is equality among
people, especially equality for disabled people (Reason
for preforming at the Paralympics)
• Also Brit Heat will promote anti-bullying among children
and young people. They also hope to strive to teach
young people about self respect.
Messages and Values

6. • The song selected is Steam by East 17. The general idea for the
music video is to follow all the typical conventions of a boy
bands music video in a serious matter. Close-ups, group
shots, group dance routines and emotional stares into the
camera are some of the conventions we plan to mimic.
• The general idea for the music video is to keep it simple but
effect, each individual member will feature singing their part
of the song as well as being accompanied by close ups and
dancing. Different locations would be used which again is
another convention of boy bands. Primary locations are a stage
area and an outside location.
Music Video Idea

7. Brit
hEAT