Russia Retail & Loyalty Summit 2012

1. th st
30 of November and 1 of December 2011
Russia Hotel Holiday Inn Lesnaya, Moscow
RETAIL & CUSTOMER
LOYALTY SUMMIT 2011
For the first time
The most important industry in Russia!
Renowned expert
meeting in Retail & FMCG in the area of private labels
Author of recently published book
“Private Label Uncovered”
sector in Russia Koen de Jong
Founding Director
IPLC Netherlands
SPEAKERS AMONG OTHERS:
CHALLENGES OF RETAIL SHOPPER MARKETING PURCHASING, SALES
LOYALTY PROGRAMS
& FMCG SECTOR & CATEGORY MANAGEMENT & PRIVATE LABELS
Anna Tkacheva Evgeniy Tikhomirov Phil Rubin
Simone Mancini
Policy Officer, European Retail Round National Category Manager, Danone Operational and Commercial Director, CEO, President, rDIALOGUE
Table OZON.RU
Yuriy Dolzhenko Manaaz Akhtar
Yaroslav Lisovolik
Brand Management AXE, Unilever Ekaterina Eremenko Marketing Director,
Head of the Analytical Department,
Private Label Director, SUBWAY® Realty Limited
Deutsche Bank; Chief Economist, Milos Ryba Metro Cash and Carry
Bank of Russia Senior CEE Retail Analyst, Planet Retail Maria Guzovskaya
Oleg Vysotsky Annika Schumaher Head of Development Loyalty Program,
General Director of Discounter Format, Dmitry Belonogov Private Labels Development Manager, Real
X5 Retail Group
X5 Retail Group Managing Director, Saatchi & Saatchi x
Dmitry Voznesensky Yulia Zagumennova
Vladislav Tikhomirov Ivan Vladimirov
Deputy General Director, Victoria Group Head of Key Accounts Marketing
Head of Brand Communication Сo-founder, CCO, Groupon
Victor Lukanin Department, Coca-Cola HBC
Vice-president of Commerce, Euroset Customer Management & Marketing,
Olga Belkina Vyacheslav Yakhin
Aleksey Pavlov Metro Cash & Carry
National Key Account Director, Baltika Vice President of Marketing, Euroset
General Director, SPAR Russia
Nadezhda Butrimova
Irina Arabyan Lev Tsukerman Aleksey Churakov
Head Of Category Management
General Director, RegionMart Commercial Director, Home Center Head of CRM and Business Analytics
Department, Unilever
Aleksey Devyatov Department, M.Video
Chief Economist, Uralsib Capital Natalia Terekhova Dmitry Leonov
Igor Mariash Head of Key Accounts Marketing Sales and Trade Marketing Director, Chris Jacobs
General Director, Home Center Gallina Blanca An international consultant in Customer
Department, Coca-Cola HBC
Oleg Bolychev Loyalty and CRM
Yuri Broido Francesco Corsetti
President of Management Board, Vester
Commercial Department Director, Alexandra Kirsanova
Sergey Kuznetsov Trade Marketing Director, Reckitt Benckiser
ALMAFOOD Loyalty Program Director, Detsky Mir
Executive Director, Union of Independent
Chains Russia Maksim Niediakin
Ekaterina Kochetova
Kirill Tereschenko Prof, Head of Retail Department, Moscow Tatyana Konchagina
Private Labels Manager, ALMAFOOD
Executive Director for Modern Trade, Business School; Director, RetailLab Trade Marketing Director, Rigla
Kimberly-Clark Yuriy Semenov
Ekaterina Goova Anton Volodkin
Dmitry Potapenko Purchasing Director, Detskiy Mir
Head of Trade Marketing, Marketing Director, Pharmacy Chain 36.6
Partner, Management Development
Schwarzkopf & Henkel Maksim Dvortsov
Group inc.
Sales Director, KBakery and others
Maria Ishkova Irina Markova
Development Director, Rusprodsoyuz Key Accounts Marketing Department Yuriy Semenov
Roman Avershin Specialist, Coca-Cola HBC Purchasing Director, Detskiy Mir
General Director, CTM Group
and others and others and others Синхронный перевод на английский и русский языки
Russia Retail Summit Russia Customer Loyalty Summit General Media Partner: General Retail Media Partner: Partners: Media Patrons:
Sponsor: Silver Sponsor: Sponsor: Exhibitor:
ALL EVENTS

2. THE CONGRESS IN NUMBERS
INTRODUCTION:
Once again, the Presidents of the largest retail chains, FMCG
l 64 speakers, including 11 CEOs and Board Members
producers and key individuals responsible for the operations side of retail
and wholesale, as well as the production side, will meet at their annual l 58 lectures illustrating the changes and challenges facing
summit, "Russia Retail & Customer Loyalty Summit". Every one of us companies in retail, wholesale and FMCG
realized that without mutual cooperation, no individual players on the
market would be able to overcome the challenges we face. l 6 discussion panels with representatives of the largest retail
chains and FMCG suppliers on the Russian market
Just some of the challenges facing today's manufacturers and retailers are
product loyalty, excellent quality, availability, positive customer l 4 parallel sessions where the latest trends in the retail &
experiences associated with their brand, and all of this at FMCG industry, shopper marketing & category
a competitive price. management, purchasing and sales, private labels as well as
Only through close cooperation and by "sharing" these challenges do we customer loyalty will be presented
have the chance to respond effectively to the needs of today's consumers. l The only meeting this year which will be for you a fountain of
The Russia Retail & Customer Loyalty Summit will give you an excellent knowledge and an inspiration for action
opportunity to find business partners with whom you can work together
with to build a competitive advantage. Additionally, it will provide you
with an opportunity to gauge where your business stands in relation
to your nearest competitors.
It's worth being there, where the most important meetings are being held,
IN 2011, WE PROMISE:
and where the participants are the key decision makers about the market
direction in this country and in the CIS region. You already know, after last
year's edition, that the Russia Retail & Customer Loyalty Summit is
the right place to be! l International retail industry visionaries and experts: Ben Miller
(UK), Milos Ryba (UK), Simone Mancini (Belgium), Phil Rubin
(USA), Manaaz Akhtar (UK), Chris Jacobs (UK), Nick John (UK)
l Round table speed-networking sessions: easy access to the key
Łukasz Hińcz
decision-makers
l More business contacts with over 64 speakers and more than
Project Manager 200 participants
Blue Business Media
l Current and insightful economic analysis by three recognized
economists and politicians: Yaroslav Lisovolik, Deutsche Bank;
Dmitry Tetushkin, OFAS Russia; Aleksey Devyatov, Uralsib
Capital
l More retail chains, such as Real, Metro Cash & Carry, X5 Retail
The participants in "Russia Retail Summit” are: Group, Vester, Euroset, SPAR Russia, Victoria Group,
RegionMart, Home Center, Rigla, OZON.RU, Detsky Mir,
Eldorado, Apteka 36,6, M.Video
CEOs 32%
Executive, Commercial and Sales Directors 25%
IF YOU ARE a representative of a retail chain
Marketing and Category Directors 20% Do not miss this opportunity to acquire vital information on key
business partners and competitors.
Operational, IT and Logistic Directors 18%
Review and adapt your strategy using the unique knowledge and
expertise available only at the “Russia Retail & Customer Loyalty
Others 5% Summit”.
You are welcome to participate in the Congress IF YOU ARE an FMCG producer
Do not miss the chance to improve relations with key decision
Łukasz Hińcz – Project Manager makers and to better understand the strategies of your most
phone + 48 12 350 54 20, fax +48 12 350 54 01 important business partners.
lukasz.hincz@bluebusinessmedia.com
IF YOU ARE a consultant or a service provider
Only 2 days to meet most of the key decision-makers and largest
You are welcome to participate as a sponsor FMCG and RETAIL market players. Understand their business needs
better and use this knowledge to boost your future sales.
Iryna Henher – Business Development Manager
phone +48 12 350 54 59, fax +48 12 350 54 01
iryna.henher@bluebusinessmedia.com

3. “I very much enjoyed the conference both as a Speaker and as a Delegate. Along with the excellent venue and
professional organisation, the range and knowledge of Speakers and their interesting presentations was enjoyed by
the delegates and created a lively event with many enjoyable Q&A sessions. The two day Agenda was well
structured and the networking with delegates indicated that the event was great value for money. I would strongly
this event to anyone who wants to meet with loyalty experts, practitioners and clients.”
Mike Atkin, CEO, MJA Associates
Blue Business Media (BBM) - is a leading International business information specialist, working with the top
companies and institutions in CEE. BBM provides this information via conferences, courses, seminars, managed events,
Internet portals and off-line publications.
OUTLINE OF THE CONGRESS "RUSSIA RETAIL & CUSTOMER LOYALTY SUMMIT”
DAY I RUSSIA RETAIL CUSTOMER LOYALTY
10:00 – 13:00 Plenary session:
Challenges of Retail Chains and FMCG Sector in Russia
Lunch
Parallel sessions: Session
10:00 – 17:20
Main session: Session Session Customer Loyalty
14:00 – 15:50 14:00 – 16:20 14:00 – 16:50
Challenges Purchasing, Sales Shopper marketing
of Retail Chains & Private Labels & category
and FMCG Sector management
in Russia
15:50 – 18:00 Round table speed networking session
DAY II RETAIL SUMMIT CUSTOMER LOYALTY
9:30 – 11:10 Plenary session:
Challenges of Retail Chains and FMCG Sector in Russia
Обед
Session
Параллельные сессии 9:30 – 15:40
Customer Loyalty
Main session: Session Session
11:30 – 15:00 11:30 – 15:20 11:30 – 14:30
Challenges Purchasing, Sales Shopper marketing
of Retail Chains & Private Labels & category
and FMCG Sector management
in Russia
Blue Business Media, Cracow Office, B. Joselewicza 21c st., 31-031 Cracow
phone + 48 12 350 54 00, fax: +48 12 350 54 01
e-mail: info@bluebusinessmedia.com, www.bbm.pl

4. PARALLEL
PLENARY SESSION: CHALLENGES OF RETAIL & FMCG SECTOR SESSIONS
Chairman: Dmitry Potapenko 30th November, Wednesday
9.30 Registration and morning coffee 12:30 Private Label Uncovered – latest developments on the field
of PL in Europe
10:00 Current problems facing the global financial system Koen de Jong, Founding Director, IPLC KEY-SPEAKER
and it's possible impact on the Russian economy
Yaroslav Lisovolik, Head of the Analytical Department, 13:00 Lunch, start of parallel sessions
Deutsche Bank; Chief Economist, Bank of Russia
14:00 Environmental footprint of retail operations and
10:30 What is prohibited and what allowed in cooperation products: a European perspective
between retail & FMCG companies in the course of Simone Mancini, Policy Officer, European Retail Round Table
Federal Law of Protection of Competition in the light
of latest ruling concerning retail & FMCG sector in
14:30 Legal, urban and planning barriers hindering the
Russia
development of retail chains in Russia
Dmitry Tetushkin, Deputy Head, OFAS Russia in Moscow
Dmitry Voznesensky, Deputy General Director, Business
Development Director, Victoria Group
11:00 Coffee break
15:00 Coffee break
11:20 The quality of food products: crucial business practice
for retailers and producers
15:20 The most important struggle: competition for location or
Maria Ishkova, Development Director, Rusprodsoyuz
competition for customer, what ought to be the prime
focus
11:50 panel discussion Igor Mariash, General Director, Home Center
Strategies for the period of changes and adjustments
to today’s market: priorities of Russian retail
15:50 Speed networking session: meetings of commercial chain
companies
representatives with Forum participants and exchange of
Irina Arabyan, General Director, RegionMart business cards
Aleksey Pavlov, General Director, SPAR Russia
Frank Lochbaum, Sales EMEA, SAP
18:00 End of the first Summit day
Chairman: Dmitry Potapenko 1st December, Thursday
9.00 Registration and morning coffee 11:30 Analysis of the effectiveness of sales and the reasons for
their decline in 2011 – in the search for solutions
9:30 The Russian Economy – the macroeconomic forecast Kirill Tereschenko, Executive Director for Modern Trade,
Kimberly-Clark
for the coming year
Aleksey Devyatov, Chief Economist, Uralsib Capital 12:00 The future shape of the retail & FMCG sector in Russia
– expected evolution of its structure
Oleg Bolychev, President of Managemenet Board, Vester
10:00 Strategies of cooperation with food retailers
12:30 Lunch
Dmitry Potapenko, Partner, Management Development
13:30 Quality vs. price: the most important elements in the
Group Inc.
struggle for the customer. How to combine them into
one single source of success
10:30 panel discussion Roman Avershin, General Director, CTM Group
Consumer market of our times – how the rules of the 14:00 Independent retailers in Russia: the factors of
game have been changed and what future changes development in today's retail market
should we expect?
Sergey Kuznetsov, Executive Director,
Victor Lukanin, Vice-president of Commerce, Euroset Union of Independent Chains Russia
Oleg Vysotsky, General Director of Discounter Format, 14:30 Increase of profitability through implementation of
X5 Retail Group innovative product categories
Oleg Bolychev, President of Managemenet Board, Vester Konstantin Samoylov, Founder, General Director, Health from
Nature
11:10 Coffee break, start of parallel sessions 15:00 End of the session

5. More info: www.retail-conferences.com
Chairman: Prof Maksim Niediakin
PARALLEL SESSIONS Chairman: Evgeniy Dimitko
SHOPPER MARKETING PURCHASING, SALES
& CATEGORY MANAGEMENT 30th November, Wednesday & PRIVATE LABELS
14:00 How to create worldwide recognized brand 14:00 Positioning of private labels and products offered
Yuriy Dolzhenko, Brand Manager AXE, Unilever under the manufacturer's brand in respect of prices
Dmitry Leonov, Sales and Trade Marketing Director,
14:30 The evolution of Category Management in Russia. Gallina Blanca
Next steps. Trade & industry collaboration
Maximilian Musselius, Executive Director, ECR Russia
14:30 Private label in the area of coffee - the specificity of
15:00 Coffee break the production process
Ekaterina Kochetova, Private Labels Manager, ALMAFOOD
15:20 Latest global Shopper Marketing Trends, Best Francesco Corsetti, Commercial Department Director,
Worldwide Shopper Marketing cases ALMAFOOD
Dmitry Belonogov, Managing Director,
Saatchi & Saatchi X
15:00 Coffee break
15:50 Application of efficient & effective promotional
strategies addressed to the traditional channel,
15:20 On-line trade: future challenges
execution & evaluation
Vladislav Tikhomirov, Head of Brand Communication Evgeniy Tikhomirov, Operational and Commercial Director,
Customer Management & Marketing, OZON.RU
Metro Cash & Carry
15:50 LET'S PLAY THE SAME GAME: common objectives,
16:20 A new life for old categories or maybe a non- tools and processes of retailer and FMCG
standard approach to customer segmentation
Olga Belkina, National Key Account Director, Baltika
Anna Tkacheva, National Category Manager, Danone
16:50 End of the session, speed networking session 16:20 End of the session, speed networking session
SHOPPER MARKETING PURCHASING, SALES
& CATEGORY MANAGEMENT 1st December, Thursday & PRIVATE LABELS
11:30 Marketers and researchers – effectiveness and use of 11:30 panel discussion
research techniques at the point of sale Why retailers should share sales data with FMCG
panel discussion producers, who will benefit more, what are the main
Nadezhda Butrimova, Unilever; Natalia Terekhova, obstacles?
Coca-Cola HBC; Irina Markova, Coca-Cola HBC; Yulia Zagumennova, Head of Key Accounts Marketing
Vladislav Tikhomirov, Metro Cash & Carry; Department, Coca-Cola HBC
Elena Komina, Finn Flare Maksim Dvortsov, Sales Director, DKBakery
Yuriy Semenov, Purchasing Director, Detskiy Mir
12:10 Customer Loyalty: how Tesco, Wal-Mart and other
12:10 Future development of private label products in
retailers drive customer loyalty
Metro Cash & Carry
Milos Ryba, Senior CEE Retail Analyst, Planet Retail Ekaterina Eremenko, Private Label Director,
Metro Cash and Carry
12:40 Lunch
12:40 Lunch
13:40 What are the main differences in promotion
13:40 Comparision of private label products in Real Russia
approaches between modern and traditional channel
to other countries
Ekaterina Goova, Head of Trade Marketing, Annika Schumaher, Private Labels Development Manager,
Schwarzkopf & Henkel Real
14:10 Shopper marketing in different sales channels 14:10 The role of the bakery department in the modern
Yuri Broido, Trade Marketing Director, Reckitt Benckiser supermarket
Maksim Dvortsov, Sales Director, DKBakery
14:40 Category management: how to make the system
work not only on paper 14:40 The future and development directions of private
Prof Maksim Niediakin – Head of Retail Department, labels in DIY sector
MBS; Director, RetailLab Lev Tsukerman, Commercial Director, Home Center
15:10 End of the session 15:10 End of the session

6. More info: www.loyalty-conferences.com
RUSSIA CUSTOMER LOYALTY SUMMIT
30th November, Wednesday
9:30 Registration and morning coffee 14:00 How to customise the loyalty programme to the
company's needs – 360° loyalty
10:00 Loyalty Marketing: Going beyond the program Anton Volodkin, Marketing Director, Pharmacy Chain 36.6
Phil Rubin, CEO, President, rDIALOGUE
14:25 Bonuses and couponing – how to combine the best
10:40 Status and prospects for the development of loyalty features of the two mechanisms
programmes in Russia Mikhail Zhigunov, Deputy General Manager for Strategy
Sergey Khitrov, Analyst RBC.research, and Marketing, Svyaznoy Club
RosBusinessConsulting
14:50 Is there a true loyalty in the b2b sector?
11:05 Coffee break
Arsen Dallakyan, Marketing and Development Director,
11:35 New era of loyalty: Customer Loyalty Programmes AlfaStrah
versus Couponing Engines
15:15 Coffee break
Chris Jacobs, An international consultant
in Customer Loyalty and CRM 15:35 Co-branding – effectiveness of partnership
11:55 Developing customer insight through social CRM and co-operation
community building Ivan Vladimirov, Сo-founder, CCO, Groupon
Manaaz Akhtar, Marketing Director,
16:00 Co-branding: who benefits? panel discussion
SUBWAY® Realty Limited
Chairman: Konstantin Kharsky, Loyalty Expert
12:25 How to develop an innovative program – practical Mikhail Zhigunov, Deputy General Manager for Strategy
advice and Marketing, Svyaznoy Club
Aleksey Churakov, Head of CRM and Business Analytics Oksana Seyko, Head of MTS-Bonus, MTS
Department, M.Video Andrey Kravets, Strategic Patrnership and Loyalty Director,
12:50 Lunch Alfa-Bank
13:35 Latest European trends in Loyalty – Focus on Special 16:30 Tax issues related to customer loyalty programmes
Projects Yana Proskurina, Director Legal Services, PWC
Konstantin Gontmakher, July Group, Partner of
SeriSystem / SeriGroup in Russia 16:55 End of the first Summit day
1st December, Thursday
9:00 Registration and morning coffee 12:20 Lunch
9:30 Mono-partner or coalition programme – what to 13:20 Loyalty Wars
choose? Bartosz Demczuk, Consulting Director, Comarch
Vyacheslav Yakhin, Vice President of Marketing, Euroset
13:50 How to assure effectiveness of a loyalty programme?
10:00 How to change a loyalty programme strategy panel discussion
– is it worth joining a coalition? Chairman: Konstantin Kharsky, Loyalty Expert
Tatyana Konchagina, Trade Marketing Director, Rigla Alexandra Kirsanova, Loyalty Program Director, Detsky Mir
Vyacheslav Yakhin, Vice President of Marketing, Euroset
10:30 Pros and cons of loyalty programmes – organisation Maria Guzovskaya,Head of Development Loyalty Program,
and effects X5 Retail Group
Andrey Kravets, Strategic Patrnership and Loyalty Director,
Alfa-Bank 14:20 Coffee break
11:00 Coffee break 14:40 Satisfaction of customers and new business
development opportunities
11:20 Using Customer Insight to Increase Value for Retailers
Irina Lebedeva, Customer Experience Director, MTS
Nick John, International Commercial Director, dunnhumby
15:10 Ways of measuring loyalty
Anastasiya Zakharkova, Loyalty Programs Development
11:50 Consumer segmentation as a key factor determining
Director CRM Department, VTB24
knowledge about it
Maria Guzovskaya, Head of Development Loyalty
15:40 End of the Summit
Program, X5 Retail Group

7. PRELEGENTS
Vladislav Tikhomirov, Head of Brand Communication Customer Irina Arabyan, General Director , RegionMart
Management & Marketing, Metro Cash & Carry Russia Since 2009, she has worked in RegionMart, starting at the position of Commercial
Has 10 years of experience in marketing. From 2005-2010, he was employed at Director. As the chief of the Commercial Department, she also directed the
various positions in the Department of Marketing and Advertising of Detskiy Mir Administration Department and stores in hypermarket and maximarket. Before that,
commercial chain. In 2010, he was employed as the Head of the Advertising she held the position of Executive Director in Sibirsky Bereg.
Department in X5 Retail Group. He was then invited to Metro Cash& Carry to take on
the position of the Head of Brand Communication Customer Management &
Aleksey Devyatov, Chief Economist, Uralsib Capital
Marketing. He has many years of experience in the field of media planning and the
purchasing of advertisements, executing and assessing the effectiveness of He is the head of the macroeconomic analysis group in the Uralsib Capital
promotional actions, marketing research, Internet-marketing and direct marketing. investment company. Before employment in Uralsib Capital, he was a scientist in the
Centre for Economic and Financial Research and Development in the Russian School
Anna Tkacheva, National Category Manager, Danone of Economy, where he was responsible for the scientific overseeing of projects and
research works. He carried out projects of economic forecasting models and
In 2006, she started her career in Danone and is currently the Head of the Category
methodologies for Sberbank and the Ministry of Economic Development of RF. He
Management Department, in which 15 people are employed. During the 4 years she
was involved in projects for the Non-commercial Fund for the restructuring of
has been working in that department, she has implemented projects in cooperation
enterprises and for financial institution development and the TACIS program.
with 20 sales networks in more than 300 stores. Since 2007, she has been a member
and long-term participant in the Category Management Committee of ECR. She
currently works on creating special category management software for local chains, Maria Ishkova, Development Director, Rusprodsoyuz
which are to be deployed in the year 2011.
Since 1993, she has been working in PR, political consulting and business consulting.
She was the head of one of the departments in the Political Technology Centre (2000-
Francesco Corsetti, Commercial Department Director, ALMAFOOD 2003) She worked in the PR Department in Kopeyka sales chain (2003-2007) and
He has 15 years experience in business development in the coffee market in Russia directed the PR Department in Eksmo Publishing House (2007-2010). She is a
and CIS. For 4 years, he was involved in the sales of green coffee and instant coffee in renowned expert in the field of the development of communication strategies. Since
Sucafina SA, Switzerland. Within 5 years, he created and promoted the Ambassador the 2010, she has held the position of the Director for Development in the
coffee brand in Sucafina, Moscow. He is one of the founders of ALMAFOOD. Association of Producers and Suppliers of FMCG Rusprodsoyuz.
Ekaterina Kochetova, Private Labels Manager, ALMAFOOD
Evgeniy Tikhomirov, Operational and Commercial Director, OZON.RU
Before she started working for ALAMAFOOD in 2008, she worked for more than 6
In 2006, he started the work in OZON.ru online hypermarket in the branch in Tver.
years in Ekoprojekt-2000, which was involved in the production of instant cocoa and
Currently, he holds the position of Operational and Commercial Director in OZON.ru.
chocolate drinks under the brand of Petrovskaya Sloboda. She has also worked for
Siga, part of the MacCoffee brand.
Olga Belkina, National Key Account Director,Baltika
Aleksander Kuzin, Commercial Director, Rigla Started her career in 2001 in Coca-Cola. Between 2003 and 2010 she worked for
He has 15 years experience in the pharmaceutical market in Russia. From 1996 to Baltika Breweries (Carlsberg group) in such areas as business intelligence, sales
2003, he held various positions in advertising and marketing in PROTEK. From 2004 development, project management and key accounts. In 2010 she joined Danone as
to2009, he was the head of one of the largest marketing agencies in the National Key Account Channel Director. She has held her current position since
pharmaceutical market - DSM Group. In 2009, he took the position of Deputy February 2011.
Executive Director for Commerce in Rigla. He is a member of the European Society for
Opinion and Marketing Research (ESOMAR). He is a member of the board of the
РАФМ association, a member of the editorial committee of Novaya Apteka and a Roman Avershin, General Director, CTM Group
member of the experts board of the Moskovskie Apteki periodical. He started his professional career in 1996 in Perekrestok sales chain as a store
manager. Within 12 years, he became the deputy Commercial Director of
Dmitry Leonov, Sales and Trade Marketing Director, Gallina Blanca Perekrestok – managing regional operations. In t 2008, he was employed in Kopeyka
sales chain as the Marketing Director and was responsible for commercial activity in
From 2002 to 2005, he worked as the Sales Director in Bolshevik-Danone. In 2005,
branches of the chain. In 2009, he started his own business – CTM Group project. The
he worked in Philip Morris as the Head of the Sales Department. In 2008, he was the
company provides services in the field of production and the promotion of private
Sales Director in Bunge. From 2009 to 2010, he held the position of the Executive
label products for sales chains and “No name” goods.
Director in Razgulay. Since 2010, he has held the position of the Director of the Sales
and trade-Marketing Department in Gallina Blanca.
Nadezhda Butrimova, Head Of Category Management Department, Unilever
Kirill Tereschenko, Executive Director for Modern Trade, Kimberly-Clark For more than 4 years, she has been working in the field of category management.
He is an independent Retail expert, a winner of the National State Award of the Her professional carrier started in a large pharmaceutical company, ROSTA, then she
Russian Federation. In 2002, he became the manager of the year in trade and worked in Metro Cash&Carry and Danone. After that, she received an invitation from
consumer cooperation category. He is a member of the Retail top Managers in Unilever to take the position of the Head Of Category Management Department. She
Russia,and a member of the board of experts of the industry periodical Moyo Delo. has many years of experience in the field of category management, trade-
Magazin. He is the author of the book Foundations of retail trade. He worked at marketing, marketing, procurement and carrying out various marketing studies.
various senior management positions in Coca-Cola, and for 8 years worked in
Cadbury Schweppes. He has 17 years experience in retail trade with major sales
chains in Russia. Victor Lukanin, Vice-president of Commerce, Euroset
He started employment in Euroset in 2006 as the head of the branch in Urale. In
Ekaterina Eremenko, Private Label Director, Metro Cash and Carry 2004 he was the best Sales Director and in 2007, the best manager in Erosem
company. In 2008, he took the position of Vice-president of Commerce in Euroset.
She has worked in the field of sales in Wimm-Bill-Dann and Dr.Oetker. In 2006, she
He is responsible for the operational management of the company, including
moved to Metro Cash&Carry to the procurement department. Since 2009, she has
logistics, procurement, HR, marketing, advertising and for the technological
been the Division Manager Own brand in Metro Cash&Carry.
development.
Yaroslav Lisovolik, Head of the Analytical Department, Deutsche Bank; Chief
Economist, Bank of Russia Sergey Kuznetsov, Executive Director, Union of Independent Chains Russia
He started his work in Deutsche Bankin 2004, as the Chief Economist. In r 2009, he He has experience in foreign and organizational operations, the distribution and
became the Head of the Analytical Department of the Russian branch of Deutsche promotion of top world brands in the Russian market. Prior to that, he worked in MIFI
Bank. Two years later, in 2011, he joined the Management Board of Deutsche Bank Institute. He was the director of the foreign representative office in the Foreign trade
Russia. From 2001 to 2004, he was the advisor to the Executive Director of the Federation of the Ministry of Foreign Affairs. He was the Sales and Marketing
International Monetary Fund in Washington. He is a member of the Advisory Board Director in Georgia Pacific corporation, Development Director in T3C, as well as a
of the President of the Bank of Russia, Director for internal and security policy, as well manager in Komus-Upakovka. In 2011, he took the position of the Administration
as a member of the Bretton Woods Committee. He is the author of several books in Director in the Union of Independent Chains Russia, since September he has been
the area of Russia's joining WTO and the optimisation of Russia’s foreign policy. the Executive Director of the Union of Independent Chains Russia.
Alexandra Nevskaya, Head of Consumer Insights and Market Intelligence,
Ekaterina Goova, Head of Trade Marketing, Schwarzkopf & Henkel
Nestle Russia

8. PRELEGENTS
Maksim Dvortsov, Sales Director, DKBakery Milos Ryba, Senior CEE Retail Analyst, Planet Retail
He started his career in the field of sales, in Perekrestok in 1997, initially working as For many years, he has been engaged in the analysis of trade sector in CEE region. He
the store manager, later becoming the Deputy Commercial Director for private label gives lectures at major conferences in Eastern Europe and is frequently invited by
development. Since 2005, he has worked on private label development projects in journalists as an expert in the retail trade sector. He has a vast knowledge in, among
such chains as Paterson, SPAR. In 2008, he took the position of Marketing and others, the Russian retail market and loyalty schemes.
Purchases Director of Rus Food Management - the largest frozen food production
and distribution holding. Currently, he is the Sales Director in DK Bakery Group. Maksim Niediakin, Prof, Head of Retail Department, MBS; Director, RetailLab
He is the Director of Retail Laboratory – the first industry consulting centre in Russia,
Yulia Zagumennova, Head of Key Accounts Marketing Department, which has its representative office in Europe. He is a strategic advisor to SPAR and
Coca-Cola HBC other companies. He is a hands-on consultant and project leader. His largest clients
include: Euroset, X5 Retail Group, O'Key, Yuttera, SPAR, ESSEN, Maxima, Rimi,
She has 10 years of experience in trade-marketing and customer marketing in Russian
DROGAS,STATOIL, АТБ, EBA,VARUS, REAL, BILLA and others.
and international companies – FMCG producers. She has implemented and led cross-
functional projects aiming at improving the effectiveness of cooperation with partners
and retailers and changing the behaviour of consumers in POS. Currently, she holds the Oleg Vysotsky, General Director of Discounter Format, X5 Retail Group
position of Head of Key Accounts Marketing Department in Coca-Cola HBC. Since 2002, he was the head of the Pyaterochka chain in Petersburg. In r 2003, he took
the position of the head of the Pyaterochka chain in Moscow. In r 2004, he was
Natalia Terekhova, Head of Key Accounts Marketing Department, appointed CEO of Pyeterochka stores. In 2006, during the incorporation of X5 Retail
Coca-Cola HBC Group, he was appointed General Director of Discounter Format (Pyaterochka chain
of stores) and has held this position up till now.
She has nine years of experience in trade marketing. She was primarily responsible
for customer marketing. Currently, she holds the position of Head of Key Accounts
Dmitry Tetushkin, Deputy Head, OFAS Russia in Moscow
Marketing Department in HBC.
From 2001 to 2008, he worked in various commercial organisations. In 2008, he was
appointed the advisor to the Office of Public Utilities, Construction and Natural
Irina Markova, Key Accounts Marketing Department Specialist,
Resources Control FAS Russia. Since 2009, he held the position of Head of Analytical
Coca-Cola HBC
Department in OFAS Russia in Moscow. Since 2010, he has held the position of
She has 6 years of experience in marketing. Currently, she is a Key Accounts Deputy Head of Analytical Department in OFAS Russia in Moscow.
Marketing Department Specialist in Coca-Cola. She is primarily responsible for the
development of business of such clients as Metro Group, Okey and Lenta. She is Maximilian Musselius, Executive Director, ECR Russia
working on the sales and loyalty boosting programme, and also customises the
national promotional programmes of individual clients. She leads joint partner Since 2011, a Board member of the advisory council "Electronic Documents - Efficient
projects, participation exhibitions, which are organised with partners, charity events, Economy". Since 2010, Co-Chairman of ECR Europe National Initiatives and a
customer behaviour knowledge sharing projects and controls the store space. Member of the Supervisory Board of ECR Asia Pacific. In 2009 - Founder of the global
information resource ECRoPEDIA. Since 2004 - the Executive Director of ECR Russia.
From 2003 to 2004 he was the Marketing Director, Senior Consultant, Kelis
Oleg Bolychev, President of Managemenet Board, Vester Consulting, and from 2000 to 2003 - Marketing Director Gambro Sweden AB.
In 1990, he started Vester company, which supplied technology and computers to
the Kaliningrad Region. Later on, Vester started selling food and non-food products. Annika Schumacher, Own Brand Department, Real
He is a member of the regional Association of Manufacturers and Entrepreneurs, as
2009 Own Brand Manager at real,- Hypermarket. In real,- Hypermarket working on
well as the President of the Committee for the Support of Small Business and the
the optimization of the development process of Own Brands and the general Private
President of the Federation of Swimming and Sports in the Kaliningrad Region.
Label assortment, strategic planning for future Private label development,
positioning and increasing of PL share.
Aleksey Pavlov, General Director, SPAR Russia
In 2010, he took the position of the General Director in SPAR Russia. He is engaged in Elena Komina, Marketing and Advertisement Departament Director, Finn Flare
executing the SPAR brand promotion strategy through the development of partners She worked as the Head of the Marketing Department in Econika, GP Batteries,
all over the country till the year 2015 and the strategy of creating the largest Arktel, Gulliver. Since 2011, she has held the position of Marketing and
purchasing association in the industry. He is the promoter of multi-segment Advertisement Department Director in FiNN FLARЕ.
development of private labels
Koen de Jong, Founding Director, IPLC
Dmitry Voznesensky, Deputy General Director, Business Development
He has held various posts in the field of commerce and management in different
Director, Victoria Group
leading companies – producers of private label products in Great Britain, Germany,
He started his career in Victoria Group in 1997, as the head of the Flower Sales France and the Netherlands. He has been employed in such companies as Dailycer,
Department. In 2005, he took the position of the Commercial Director in the United Coffee, Dalli Werke and Lamb Weston. Since 2003, he has worked as a
Kaliningrad Division. Since 2010, he has held the position of the Commercial Director consultant for various Retail companies and producers in Europe and on other
in Victoria Group and a Member of the Management Board. Since 2008, he has been continents. He has published 2 books: Private Labels in Europe, trends and
the First Deputy General Director. He successfully implemented the concept of challenges for retailers and manufacturers (2007), and Private Label Uncovered,
federal and strategic purchases, the concept of logistics management and the taking retailer brands to the next level (2011).
development of own brand.
Yuriy Dolzhenko, Brand Manager AXE, Unilever
Igor Mariash, General Director, Home Center He has 7 years of experience in marketing. He has worked in the field of marketing in
He started his professional career in 1994. In 1998, he worked in Fruierra Ukraine as Rosgosstrakh, Efes (beer producer). Since 2008, he has been employed in Unilever
the Financial Director and Controller. In 2002, he held the position of the General and has successfully realised more than 10 projects related to AXE and Rexona
Director in Filuet Group. Since 2005, he has been the General Director of Home brands.
Center.
Konstantin Samoylov, Founder, General Director, Health from Nature
Simone Mancini, Policy Officer, European Retail Round Table He has 18 years of experience in the field of marketing in such companies as - Pepsi-
Cola, Philip Morris, SABMiller, SEB Groupe. Previously, he worked as a marketing
Since 2009, he has been a member of ERRT. Prior to that, he was the consultant in
Director at Will Bill Dann. In 2008 he founded Health from Nature, the first
Fleishman Hillard, working for clients from the retail, food & beverage and power
manufacturer of functional beverages in Russia.
sectors. He started his professional in the Chamber of Industry of Gazientep in
Turkey, taking the responsibility for incorporating the Brussels office in the Carrefour
Group. Frank Lochbaum – Executive Vice President Sales EMEA, SAF AG
His career tookhim from IBM as Director of Manufacturing Industries to the largest
Lev Tsukerman, Commercial Director, Home Center online group in Germany, Scout24. In his position asmember of the Executive Board
of Directors at JobScout24, he was responsible for sales and marketing in EMEA.
Since 2003, he was the category manager in Home Center, Israel, since 2005, he has
During this time he joined Microlife's Board of Directors before he was appointed as
been the Commercial Director in Home Center, Russia.
CEO of Microlife EMEA Ltd.
Yuri Broido, Trade Marketing Director, Reckitt Benckiser Yuriy Semenov, Purchasing Director, Detskiy Mir

9. REGISTRATION FORM th
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