The document discusses considerations for selecting, using, and maintaining a content management system (CMS) to support an organization's content strategy. It covers factors like budget, technology options, content production processes, metadata, permissions, and maintenance activities. Examples of different organizations - a small non-profit and a larger city government - are provided to illustrate how CMS solutions can scale based on needs. The overall message is that a CMS should help an organization develop relevant, useful, and comprehensive content while providing an efficient workflow.