You've been working hard to conjure up your B2B marketing campaign, ready for launch. Your assets are ready, your team is aware of the marketing objectives, and you're all raring to go. Although you want to get your campaign off the ground and see those results rolling in, it's vital that you check, check, and check your campaign again before you even think about go-live. Just as much dedication needs to go into your campaign’s implementation as it did the research and planning stages In this slideshare, we take a look at the 5 common implementation mistakes that marketers make during the implementation stage. If these errors are caught in advance, repercussions can be easily avoided. However, should you ignore these crucial issues, you'll find it impossible to mitigate the risks once your campaign is live. Discover the common pitfalls marketers make when implementing their campaigns, and how you can become the marketing wizard who overcomes them all.

1. FIVECOMMON
CAMPAIGN
IMPLEMENTATION
MISTAKES
ANDHOWTO
OVERCOMETHEM

2. Finallygettingamarketingcampaignlivecanbea
magicalmoment,buttherearecommonmistakes
thatcancurseallyourhardwork

3. CAMPAIGN IMPLEMENTATION
MISTAKES:
Dirty data Siloed activities
Technical
difficulties
Lacking tracking
No room for
manoeuvre

4. ofB2Bcompaniesarestruggling
withdatathatisunreliable
DIRTY DATA
60%

5. Manymarketerslaunchcampaignsandby
distributingmarketingcollateraltodataliststhat
areout-of-date,incomplete,andinaccurate

6. THERE’S NO MAGIC FORMULA TO SOLVE
DIRTY DATA
Poor quality
lists
Poor quality
leads
=

7. Waveyourwandoveryourdatalistsbefore
launchandcastoutanysub-optimalcontact
information,givingyourcampaignabetter
chancetogeneratehighqualityleads.

8. Relyingonasinglechanneljust
isn’tenoughanymore
SILOED ACTIVITIES

9. “Integratedmarketingisthefutureofmarketing.
Customersarenotgoingtobeinteractingwithbrands
throughasinglechannel.Theyexpectcompaniesto
engagewiththemacrossthedigitalecosystem.”

10. Manymarketersimplementcampaignsthatfail
toreachtheirtargetaudiencesacrossavarietyof
channels,minimisingopportunitiesforsuccess

11. Workyourmulti-channelmagicbyutilisingthe
differentstrengthsofowned,earned,andpaid
mediatobewitchyouraudience.

12. Don’tfallunderthespellof
pushingyourcampaignlive
withoutanalytics
LACKING TRACKING

13. Manymarketersfailtotrackthesuccess-or
failure-oftheircampaignperformance,cursing
themselvestomissopportunitiesandrepeat
mistakesinthefuture

14. “Beingabletotrackwhereyourvisitorsarecomingfromisa
valuableopportunitytoimproveyourengagementandyour
ROIduringthecampaign.Additionally,whenyoubenchmark
yourcampaignperformanceyouwillbeabletoimproveyour
campaignsinthefuture,andbudgetmoreeffectively.”

15. Marketingwizardsrealisethepowerofmeaningful
metrics,areabletomonitorcampaignprogress,and
canturnthisdataintoinsight

16. Withsomuchcompetitionfor
attention,thereisnomargin
forerror
TECHNICAL DIFFICULTIES

17. We’veallseenexamplesofemailswithlinksthatdon’t
work,orsocialmediamessagesmissingaURL,and
thistypeofmistakecouldhaveabigimpactonthe
successofyourcampaign

18. Marketingwizardsknowthatpoor
campaignperformancecomesdowntobad
planning,notblackmagic

19. Yourmarketingcampaignneedstobechecked,
andcheckedagainforusability,consistency,
anderrorsbeforelaunch

20. Askcolleaguestoreviewyourcampaign
beforeitgoeslivefromafreshperspective
andavoidtheevileye

21. Eventhebestlaidplanscan
change-don’tbackyourself
intoacorner
NO ROOM TO MANOEUVRE

22. Campaignsaren’tsetinstone-what
resonateswithyouraudiencecouldchange
betweencampaignplanningandgo-live

23. Marketingwizardsneedtogivethemselves
flexibilitytomakecampaignadjustmentsandadapt
toaudiencebehaviour-rightuptolaunchday

24. Usethislistasacheckpointbeforeyour
campaignlaunchandgenuinemarketingROI
canbemorethanjustafantasyfortoday’s
marketingwizard.

25. REMEMBER, FOR SPELLBINDING
CAMPAIGN PERFORMANCE:
Check the health
of your data
Plan across channels
and platforms
Check, check and check
again, then get somebody
else to check as well…
Track
everything
Leave yourself
space to adjust your
approach

26. Want to conjure up marketing
campaigns that transfix your board?
READ THE CMO’S
DEFINITIVE GUIDE TO
HIGH-PERFORMING
PROMOTIONAL
CAMPAIGNS
DOWNLOAD NOW