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The power of social media uwo

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Thomas Clifford
Thomas Clifford
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Social Media The Power of the Tool!
Where it all started…
Social Media is Worldwide
Global Response??
So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
Social Media WOW – Where to Start?
So What is Social Media?
What is Twitter? ,[object Object]
You post tweets for your followers to read
Your followers post tweets for you to read
Platform for the web or your mobile device,[object Object]
How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers
The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - It’s not IM It’s not Texting  This is KEY!!
MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
Case Study 2 Fort Hood Shooting
Where Did People Get Info? Real Time Information
Social Media Backlash - Gap
Mercedes-Benz Tweet Race
and the Winner Is…
All Fun and Games?
Be Careful!!
Watch what you post ,[object Object],*Microsoft Study
Where do I start?
Start with a Website
Start with Videos
Start with a Blog
Start with a Twitter
Build Your Spot in Social Media Just Do it Start Slow Be Yourself
Just Do It ,[object Object]
Remember the “Social” In Social media

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The power of social media uwo