Campaign to teach kids the value of items to certain cultures to prevent misrepresentations when appropriating them.

1. CULTURAL PERCEPTIONS/
CULTURAL APPROPRIATION
By Tom Rees

2. Cultural Crisps
. Rebranding of Smith’s Original chips
. Collectable ‘Culture S;ckers’ in every packet
. ‘Colour Culture’ coloring in book
. ‘Culture Piece’ facts within book

3. Target Market
Children
. Children aged 7 - 12 years old
. Go to school
. Eat lunch in a social environment
Parents
. Parents with children specified above
. Specifically parent who grocery shopst

4. Similar Existing Concept

5. Packaging

7. Culture Stickers

8. Colour Culture

9. Digital Advertisement

10. Online Platform

11. http://www.art-is-fun.com

12. (2016). 123RF Stock Photos. Retrieved 5 May 2016, from
h@ps://www.123rf.com/stock-photo/internaGonal_flags.html
Behance. (2016). Behance.net. Retrieved 5 May 2016, from h@ps://
www.behance.net/gallery/22019311/SGcker-Logo-Mock-Up
costumes, S. (2016). Cartoon women in different tradiGonal costumes. DreamsGme.com.
Retrieved 5 May 2016, from h@p://www.dreamsGme.com/stock-image-cartoon-women-
different-tradiGonal-costumes-black-white-vector-set-image36632091
NaGve american feathered war bonnet vector on VectorStock. (2016). VectorStock.
Retrieved 5 May 2016, from h@ps://www.vectorstock.com/royalty-free-vector/
Poster Campaign. (2016). Ohio.edu. Retrieved 11 May 2016, from hIps://
www.ohio.edu/orgs/stars/Poster_Campaign.html
References