The Atlassian Belgium User Group (www.abug.be) started in January 2011. In this presentation, you will learn our small history and some things we've learned to organise sessions and make sure neutrality is key in every action we do.

1. Growing a user group
with your competitors
A story from the Atlassian User Group Belgium
Moors!
Tom
mmoors
@to

2. Tom Moors
@tommoors
ACA IT-Solutions

3. Agenda
•
Introduction
•
Our story
•
What we’ve learned
•
Conclusion
•
QA

4. www.flickr.com/photos/thebay70/9405353684

6. The Beers Are On Us
Atlassian User Groups
(AUGs) are informal me
et ups to discuss all
things Atlassian over piz
za and beer.
Our community welcome
s geniuses, n00bs, and e
verything in between.
Why Join an AUG?
Get Real. Real support from real users. Open discussions with users who aren't
paid to tell you what works and what doesn't.
!
Access to Experts. Meet people who have used Atlassian tools for years and
know the ins and outs.
!
Hear News First. Many user groups are scheduled around product releases
ensuring the freshest content at meetings.
!
Meet Friends. Crack a beer and enjoy a slice of pizza with people in your
neighborhood who share a common bond.
!
Share the Love. Your experience with Atlassian tools is interesting to someone out
there - share it with the world!
https://aug.atlassian.com/

7. What have
we learned?

8. www.flickr.com/photos/dkorobtsov/5244498949
Location & Venue

9. Date & Time
www.flickr.com/photos/82684220@N00

10. Know your audience
“Not at all. Want to learn to
know you. You to?”
— Y. Leterme
www.flickr.com/photos/garrettc/10475785615

11. Participation
www.flickr.com/photos/mattcornock/10251145144

12. www.flickr.com/photos/dantaylor/2551421809
Agenda

13. Ob
jec
tiv
e
www.flickr.com/photos/jphilipson/582274247

14. Charter

15. ABUG Charter - Goal
We want to keep the user group a group made by and for users, to
know Atlassian Products more in depth and to connect to each other.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter

16. ABUG Charter - Goal
We want to keep the user group a group made by and for users, to
know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These
meetings do cost money, but we want to keep the entrance barrier low.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter

17. ABUG Charter - Goal
We want to keep the user group a group made by and for users, to
know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These
meetings do cost money, but we want to keep the entrance barrier low.
To achieve this goal, we are looking for great sponsors! To keep our
group independent, the sponsors cannot influence the contents of the
meetings, the mails etc.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter

18. ABUG Charter - Goal
We want to keep the user group a group made by and for users, to
know Atlassian Products more in depth and to connect to each other.
To achieve this goal, we'd like to meet minimum 4 times a year. These
meetings do cost money, but we want to keep the entrance barrier low.
To achieve this goal, we are looking for great sponsors! To keep our
group independent, the sponsors cannot influence the contents of the
meetings, the mails etc.
Educating the users is great, pitching is obviously a no-go.
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter

19. ABUG Charter - Sponsors
•
Structural Sponsor
•
•
•
Yearly payment
Logo branding
Venue Sponsor
•
Venue + snacks, drinks
•
Logo in mail, 1” presentation if desired
https://augbelgium.jira.com/wiki/display/ABUG/sponsor+charter

20. Organisation

21. Steering Committee

22. Tools?
our stack
alternatives

23. Planning?
https://aug.atlassian.com/display/resources/How+To+Run+an+AUG

24. What have
you learned?

25. Questions
www.flickr.com/photos/derek_b/3046770021