Tom Lucente

San Francisco, California United States

Writer and Creative Director

Advertising / Marketing / PR

• Skilled writing for digital, social, mobile, and traditional media • Proven creative direction and leadership of agency creative teams • Well-versed concept and campaign development expertise • Accomplished naming and tagline creation competency • Effective oversight of workflow processes and creative output • Successful branding/re-branding of B2B and B2C organizations • Deep strategic positioning and content development capabilities • Responsible planning and management of creative resources