SlideShare ist ein Scribd-Unternehmen logo
WHAT
     DO
     YOU
     WANT?
Monday, 25 April 2011
Word of mouth is back with vengeance!




Monday, 25 April 2011
We’re building platforms for it to work like
                   never before




Monday, 25 April 2011
What is Nuji?




Monday, 25 April 2011
Instapaper / Instagram for shopping




Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
It’s revolutionizing commerce and in
                          particular…


Monday, 25 April 2011
Discovery Selling




Monday, 25 April 2011
Discovery




Monday, 25 April 2011
Follow people with similar taste




Monday, 25 April 2011
Re-tag items you like




Monday, 25 April 2011
It becomes a network effect for products


Monday, 25 April 2011
Selling




Monday, 25 April 2011
Targeting Supply management




Monday, 25 April 2011
Targeting




Monday, 25 April 2011
We know exactly who, wants what

Monday, 25 April 2011
Thanks to platforms like Nuji, we have
                   100% accuracy



Monday, 25 April 2011
Supply management




Monday, 25 April 2011
Sell excess stock, retain brand value




Monday, 25 April 2011
Retailers will soon be able to do the same
                         thing



Monday, 25 April 2011
Clear stock at a click of a button




Monday, 25 April 2011
How do you create a network effect for
                       products?




Monday, 25 April 2011
Start with emotionally appealing products



Monday, 25 April 2011
Turn aspirational into accessible



Monday, 25 April 2011
Create a game mechanic to give it a push



Monday, 25 April 2011
Re-tag points




Monday, 25 April 2011
CTR ?
Monday, 25 April 2011
CTR 65%
Monday, 25 April 2011
Our usage is abnormally high




Monday, 25 April 2011
Great social networks are portals of
                          narcissism




Monday, 25 April 2011
Other lessons learned




Monday, 25 April 2011
Utility without network




Monday, 25 April 2011
Monday, 25 April 2011
FOMO




Monday, 25 April 2011
Fear Of Missing Out




Monday, 25 April 2011
Don’t want to miss out on the next cool
                        product




Monday, 25 April 2011
Don’t want to miss out on the next great
                         deal



Monday, 25 April 2011
Not just users, also retailers



Monday, 25 April 2011
Is Facebook the answer to social
                           commerce?




Monday, 25 April 2011
College friends don’t

      a)                Necessarily have the same taste

      b)         Go to Facebook for shopping needs




Monday, 25 April 2011
There isn’t one social network for
                            everything.


Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Shopping



Monday, 25 April 2011
Points to remember

                  Social commerce is just starting

                        Yet to be defined network

             This is solving some of the hardest
             commerce problems in last 70 years

       People share product advice, how do we
               make it natural online?


Monday, 25 April 2011
We’re going into a new era of commerce




Monday, 25 April 2011
We’re looking forward to help shape this
                      disruption




Monday, 25 April 2011
Online www.nuji.com
     iPhone nuji.co/trynuji
     Follow us @nuji

Monday, 25 April 2011

Weitere ähnliche Inhalte

Ähnlich wie Nuji presentation2

Digital networking 2 22-11
Digital networking 2 22-11Digital networking 2 22-11
Digital networking 2 22-11Karen McDevitt
 
SolidShops.com at TwunchQ #3
SolidShops.com at TwunchQ #3SolidShops.com at TwunchQ #3
SolidShops.com at TwunchQ #3goodbytesdotbe
 
Using content & conversation to build community
Using content & conversation to build communityUsing content & conversation to build community
Using content & conversation to build communityFirebelly Marketing
 
Hardware is the New Software (Pivotal Labs)
Hardware is the New Software (Pivotal Labs)Hardware is the New Software (Pivotal Labs)
Hardware is the New Software (Pivotal Labs)Nick Pinkston
 
Bletchley Park Final Presentation
Bletchley Park Final PresentationBletchley Park Final Presentation
Bletchley Park Final Presentationg00dfornothing
 
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...Boulder Digital Works at CU
 
Young Lions Brief
Young Lions Brief Young Lions Brief
Young Lions Brief augama
 
When Personal & Professional Collide: Ethics in the Social Media Era
When Personal & Professional Collide: Ethics in the Social Media EraWhen Personal & Professional Collide: Ethics in the Social Media Era
When Personal & Professional Collide: Ethics in the Social Media Eraasbpe
 
Social media and stuff
Social media and stuffSocial media and stuff
Social media and stuffMikeKSmith
 
Mobile notifierspringsecondpresentation
Mobile notifierspringsecondpresentationMobile notifierspringsecondpresentation
Mobile notifierspringsecondpresentationmskmoorthy
 
Signals, Challenges, & Horizons for Hand’s-Free Augmented Reality
Signals, Challenges, & Horizons for Hand’s-Free Augmented RealitySignals, Challenges, & Horizons for Hand’s-Free Augmented Reality
Signals, Challenges, & Horizons for Hand’s-Free Augmented RealityChris Arkenberg
 
Presentation to Kenmore Chamber of Commerce, July 2011
Presentation to Kenmore Chamber of Commerce, July 2011Presentation to Kenmore Chamber of Commerce, July 2011
Presentation to Kenmore Chamber of Commerce, July 2011Mel Kettle
 
Neogenda port folio
Neogenda port folioNeogenda port folio
Neogenda port foliogatainoy
 
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media ClubBuilding Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media ClubKristie Wells
 
Production Schedule
Production ScheduleProduction Schedule
Production ScheduleParnyan
 

Ähnlich wie Nuji presentation2 (20)

Digital networking 2 22-11
Digital networking 2 22-11Digital networking 2 22-11
Digital networking 2 22-11
 
SolidShops.com at TwunchQ #3
SolidShops.com at TwunchQ #3SolidShops.com at TwunchQ #3
SolidShops.com at TwunchQ #3
 
Ephec
EphecEphec
Ephec
 
Using content & conversation to build community
Using content & conversation to build communityUsing content & conversation to build community
Using content & conversation to build community
 
Hardware is the New Software (Pivotal Labs)
Hardware is the New Software (Pivotal Labs)Hardware is the New Software (Pivotal Labs)
Hardware is the New Software (Pivotal Labs)
 
Bletchley Park Final Presentation
Bletchley Park Final PresentationBletchley Park Final Presentation
Bletchley Park Final Presentation
 
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...
MDW Boulder April '11 | Edward Boches_The Evolving Landscape, Consumer and Ma...
 
Young Lions Brief
Young Lions Brief Young Lions Brief
Young Lions Brief
 
When Personal & Professional Collide: Ethics in the Social Media Era
When Personal & Professional Collide: Ethics in the Social Media EraWhen Personal & Professional Collide: Ethics in the Social Media Era
When Personal & Professional Collide: Ethics in the Social Media Era
 
Createtalk
CreatetalkCreatetalk
Createtalk
 
Social media and stuff
Social media and stuffSocial media and stuff
Social media and stuff
 
Managing onlineidentity
Managing onlineidentityManaging onlineidentity
Managing onlineidentity
 
Mobile notifierspringsecondpresentation
Mobile notifierspringsecondpresentationMobile notifierspringsecondpresentation
Mobile notifierspringsecondpresentation
 
Signals, Challenges, & Horizons for Hand’s-Free Augmented Reality
Signals, Challenges, & Horizons for Hand’s-Free Augmented RealitySignals, Challenges, & Horizons for Hand’s-Free Augmented Reality
Signals, Challenges, & Horizons for Hand’s-Free Augmented Reality
 
Technobabble or Technobrilliance
Technobabble or TechnobrillianceTechnobabble or Technobrilliance
Technobabble or Technobrilliance
 
Presentation to Kenmore Chamber of Commerce, July 2011
Presentation to Kenmore Chamber of Commerce, July 2011Presentation to Kenmore Chamber of Commerce, July 2011
Presentation to Kenmore Chamber of Commerce, July 2011
 
Neogenda port folio
Neogenda port folioNeogenda port folio
Neogenda port folio
 
Building Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media ClubBuilding Community: Lessons Learned from Social Media Club
Building Community: Lessons Learned from Social Media Club
 
Distribute the workload, PHPTek, Amsterdam, 2011
Distribute the workload, PHPTek, Amsterdam, 2011Distribute the workload, PHPTek, Amsterdam, 2011
Distribute the workload, PHPTek, Amsterdam, 2011
 
Production Schedule
Production ScheduleProduction Schedule
Production Schedule
 

Kürzlich hochgeladen

Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxAbida Shariff
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024Stephanie Beckett
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
Buy Epson EcoTank L3210 Colour Printer Online.pdf
Buy Epson EcoTank L3210 Colour Printer Online.pdfBuy Epson EcoTank L3210 Colour Printer Online.pdf
Buy Epson EcoTank L3210 Colour Printer Online.pdfEasyPrinterHelp
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfChristopherTHyatt
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty SecureFemke de Vroome
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekCzechDreamin
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationZilliz
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 

Kürzlich hochgeladen (20)

Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Buy Epson EcoTank L3210 Colour Printer Online.pdf
Buy Epson EcoTank L3210 Colour Printer Online.pdfBuy Epson EcoTank L3210 Colour Printer Online.pdf
Buy Epson EcoTank L3210 Colour Printer Online.pdf
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 

Nuji presentation2