1. Men’s Fashion
Research and Analysis

2. GQ (Gentleman’s Quarterly)
The Website.
Simple interface with easy to read
and use menu, with everything in a
man’s ‘needs’ (Style, Entertainment,
Girls etc.)
Advertisement of big fashion brand
‘Burberry’ very dominant on
homepage.
Small picture of the latest magazine in
the top right corner.
Simple, dark colour scheme,
minimalist in a way.
Simple, to the point fonts.
Simple Masthead, featuring the title, a search engine and the magazine.
Title in a prominent yellow colour, contrasting to the black, white and grey colour
scheme, making it stand out.

3. GQ
The Magazine.
Very similar conventions to the website
(synergy).
Title is different to the colour scheme like the
website, making it stand out.
Other than that, simple but effective colour
scheme (red, White and grey).
Simple font, similar to the website again.
The subtitles in place of the menu bar of the
website.

4. GQ Analysis
• I like the idea of the simple, dark colour
schemes along with the standout colours of
the titles, and will be using this for my
product.
• The simple fonts used are effective and easy
to read, especially the bold, in-your-face titles
and subtitles.

5. Esquire
The Website
Very similar interface to GQ
website, as in the mens needs
all along the top (style, women
etc.)
Picture of this months magazine
cover on website, selling that
too.
No advertisements except for
Esquire itself.
Home page is very fashion
based like GQ.
Similar colour scheme to GQ
with the fact that it uses simple
colours (White, Black, Grey and
Blue), except for the advertised magazine cover which stands out of the page.
Masthead is effective, consisting of the title font and a search engine for the site (User
friendly) .

6. Esquire
Synergy with the website in the title
font.
Always uses simple colour schemes like
the website, but uses bold colours in the
title in every issue for effect.
Always features either a half naked
celebrity woman (eg, Charlize Theron)
or a male that is wholly respected by
males (eg. Barack Obama, Al Pacino).
Difference to the website is that the
front page always crams in a lot of
writing and headings and doesn’t
always use normal fonts (see right) for
this writing.

7. Men’s Health
A lot like the others
(especially GQ), using a simple
colour scheme but with a
bright and bold twist on
things worth standing out, like
titles etc, using bright yellows
and bright reds.
Pretty much the same layout
as Eqsquire regarding titles,
adverts, images of the
magazine itself, masthead and
coverline.
As with the other men’s
magazines, it doesn’t just stick
to one subject but includes
articles on things such as
Women and Grooming.

8. Men’s Health
Conventions have synergy with the website,
promoting and giving options to read with the
same subjects and matters.
Colour scheme pretty much exactly the same
as the website, except the light blue, using Bld
Red and Yellow for titles and things to stand
out.
Different to the other mags. Men’s health gives
a tag line at the top of ‘Health Pimping,
Recession-Proofing, Life-Upgrading’. This
tagline gives the impression of over-
confidence, and tries to entice the reader by
promising them all these things if they read
the magazine.
The background is basically the same as the
other magazines, using a picture of an
attractive women, but combines it with a male
that the reader would aspire to be like.

9. T Magazine
One that’s a slightly different layout to
the others, but other than that, the
same old things you’d find in a mens
magazine/website.
Previews of the magazine covers,
pictures that will entice males to read
more on the stories they are presenting.
No real masthead to select different
subjects, but all presented in different
articles throughout the page. Easy to
navigate in a different way than the
others, but still very simple.

10. T magazine
Magazine very different to what I have
analyzed before, using a very minimalist
approach, contrasting with the others which
has a lot of detail, subtitles and over the top
fonts.
All covers for ‘T’ I’ve seen have been this
way, using a very professionally
photographed celebrity as the background
image.
No use of Bold colours, gives off the
impression that the publication takes itself
very seriously, and let’s the reader make up
their own mind from the cover, rather than
bombard them with everything that’s in the
magazine just on the front page.

11. What I Don’t like;
• I’m not particularly fond of the recurring
element of these magazine covers with the
fact that they have so much going on with
different headings and fonts and text covering
the front (see Esquire example).
• Along with this, there is no synergy of this
between the mag and the websites. The
websites are all very clear, with no visual
‘clutter’ in the form of random pieces of text.

12. What I Do like
• I like the use of bold colours for certain headings on
the covers of magazines and the home pages of the
websites, I believe it gives the pages some visual
character in a way, and can be used in a branding way
(like the bold red for men’s health), making the title
very recognizable and trustworthy.
• I like the minimalist feel to the T magazine covers and
the synergy of fonts etc on to the webpage. The
webpage wouldn’t feel right if it was as minimal as the
magazine cover, but is still very subtle, which works
really well.