enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy) www.engaging-project.eu Slide set: 1.

1. This work is licensed under a Creative Commons
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3. •
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More web page visitors, followers, readers, commenters, enthusiasts, … which eventually turn
into paying customers.
•

4. “Growth hacker is a hybrid between a marketer and coder”, andrewchen.co
“Growth hacker is just a new name for a business owner who is trying to survive and uses
information technology and various motivation techniques”, me

6. 1. Great product / service +
great business model
2. Social media
marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue
Experimentingwith
marketingand
product
Users come to your web site
from various channels
Users enjoy and perform some
action of your web site (e.g.
register, download,...
Users return for more
Users recommend your
product/service to othersReferring
Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacker figures out how
to move to the next step
Reinvsting

7. Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacking
analytics (KPIs)
Conversion rates
Acquisition of users
Activation of users
Retention of users
Generate revenue
Number of visits, length
of stay
Number of actions:
registrations,
downloads, sign-ups
Number returns,
email clicks, replies
Number of
purchases
1%
3%
5-30%
70-100%
Referring
Number
referrals,
shares,...
Data
analytics

8. Sources: https://www.entrepreneur.com/article/277157
http://www.businessinsider.com/ten-top-product-pricing-models-for-startups-2
010-12#product-or-service-is-free-revenue-from-ads-and-critical-mass-1
http://www.businessinsider.com/
ten-top-product-pricing-models-f
or-startups-2010-12#product-or-
service-is-free-revenue-from-ad
s-and-critical-mass-1

9. …
…

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5.

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2.

12. Sources: https://www.entrepreneur.com/article/277157
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Sources: https://www.entrepreneur.com/article/277157

14. Sources: https://www.entrepreneur.com/article/277157

16. 1.
2.
1. Great product / service + great
business model
2. Social media marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue

18. 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter
https://twitter.com/engagingproject
2. Subscribe to the newsletter on the project web page (now we have your
contact and we’ll spam you. Just kidding.)
3. Occasionally receive project newsletters (pretty boring, right?)
4. Wait for the invitation for self-assessment test (a little better, right?)
5. Wait for the online course about Gamification and Growth hacking (awesome,
right?)
6. Become gamifier and growth-hacker (mind blowing, right?)
yes
? no

19. E-mail: tomislav.rozman@bicero.com
Web: www.bicero.com
LinkedIn: http://si.linkedin.com/in/tomislavrozman/
Twitter: https://twitter.com/tomirozman
FB: https://www.facebook.com/bicero
Slideshare: http://www.slideshare.net/tomirozman
Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman
Google+: https://plus.google.com/u/0/105445660420799290456