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Growth hacking and gamification - presentation

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3 examples of gamification and the results of the analysis among the incubators. PBL, journey, mission, quest, online learning course.
Presented at the conference in Zadar, Sept. 2017
By enGaging project.

Veröffentlicht in: Business
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Growth hacking and gamification - presentation

  1. 1. Growth hacking and gamification - some examples Zadar, 22. Sept. 2017 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Dr. Tomislav Rozman, BICERO Ltd. for: enGaging project, www.engaging-project.eu
  2. 2. 3 examples of gamification/GH
  3. 3. 1. Gamification of the car insurance ● The mobile application tracks driving habits of the insurer and transforms it into insurance fees. ● The safer the insurer drives, the lower is the insurance fee for the car. ● The idea and the draft design by D. Pollak (my Msc. student :) ) ● http://drajv.triglav.si/ ● The next thing: Gamification of the health insurance based on the physical activity (in the design phase)
  4. 4. 2. Language learning as a game ● Duolingo is keeping me engaged for more than a year ● It says I can understand 35% of Italian or 1200 words ● Daily streaks - due to the characteristics of the brain (forgetting)
  5. 5. 3. Family daily chores as a game Managing a group of 3 can be … … challenging (helmet strongly advised!) Daily chores: - “It’s not my turn” - “I don’t want to” - “It’s boring” - Insert another excuse
  6. 6. 3. Family daily chores as a game Rotating tasks for each day of the week (except Saturday) Daily achievements (one bee for finished task) Monthly reward: A lunch out (together) in a restaurant of the kid’s choice BONUS: A small edible gift from the shop for a winner ONLY if each of them achieves 20 bees (TEAM ACHIEVEMENT) The effect: nobody want to stay behind The effect: no more ‘Me again!” Personal achievement is important too.
  7. 7. Gamification/GH in the business
  8. 8. Are the incubators offer GH/GAM courses? No (in general)
  9. 9. What we have found out… (GH) Incubators don’t teach start-up how to growth-hack
  10. 10. What we have found out… (gamification) Incubators teach start-ups how to … play :)
  11. 11. Where can you learn more about it?
  12. 12. 1. First, check where you are Self assesment tool: www.engaging-project.eu
  13. 13. 2. Explore the resources Most of them are free:
  14. 14. 3. Attend the online course … we are looking for the laboratory mices to test the course!
  15. 15. … and become a growth-hacker/gamifier “In the enGaging online course, there are no lectures. It’s about acting as if.” Yes, the course is gamified!
  16. 16. And we have moar! BlueRabbit ! Yes, the course is gamified even more!
  17. 17. A question for you... And how would you implement growth hacking and gamification techniques in your business?
  18. 18. “I’m not growth-hacker, I’m just running my business in a playful way”
  19. 19. Thank you!
  20. 20. Backup
  21. 21. Where do I use gamification mechanics? ● Within e-learning (elearning.bicero.com ): PBL ○ Points, badges, levels ○ Journey: e.g. from EU proposal preparation to reporting, coordination… ○ Autonomy: the assignments are related to their companies ● Courses: levels (basic, advanced, pro) ○ Journey: from self-study → exam → certificate → individual coaching to apply it in company
  22. 22. Are you interested in this project (enGAGING)? 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject 2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.) 3. Occasionally receive project newsletters (pretty boring, right?) 4. Wait for the invitation for self-assessment test (a little better, right?) 5. Wait for the online course about Gamification and Growth hacking (awesome, right?) 6. Become gamifier and growth-hacker (mind blowing, right?) yes ? no Continue with pointless browsing :)
  23. 23. About the author (Tomislav Rozman) E-mail: tomislav.rozman@bicero.com Web: www.bicero.com LinkedIn: http://si.linkedin.com/in/tomislavrozman/ Twitter: https://twitter.com/tomirozman FB: https://www.facebook.com/bicero Slideshare: http://www.slideshare.net/tomirozman Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman Google+: https://plus.google.com/u/0/105445660420799290456 Looking for growth-hacking trainer? Then contact the author -->