1. Good reviews also shown to independent opinions on the film to further persuade potential consumers to watch the film Awards that the film has won to entice potential consumers and show the quality of the film. Tagline reveals historical setting and a key theme within the film. Text is in bold capitals and uses a patriotic colour scheme to reflect the themes of the film. Iron fence and building blocks show a poor, industrial setting. This gives an insight into where these characters live as well as how they live Characters are all dressed as skinheads, with shaved heads and Doc Martins so that they represent the skinhead culture and also so that skinheads can relate to them Main characters depicted in profile to show how they dress which helps us understand the historical context. The fact that they are standing in a line together gives the impression of a group and a sense of unity (like the military.)

2. Titles using red and blue to relate to the mod symbol which are also the colours of the British flag to show setting, and a symbol appears in the ‘Q’ to show that the film is related to the Mod lifestyle Sting, who was an important part of the Mod zeitgeist, also appears in the line up to show that he is in the film so that his fans will watch it, as well as to show that this film is the representation of the Mod group. Tagline confirms that this style is a way of life and will attract potential consumers who subscribe to the Mod lifestyle Anoraks and bowler hats are typical of the Mod dress sense, so Mods can relate to all of the characters by their style. Bold writing shows that the film was made by the production company owned by The Who, a prominent Mod band, to intensify the exclusivity of the film. Main characters standing in a line, dressed similarly (in the mod style) to show historical context, the style of that era and also shows that all the characters are related.