12. You need to think about all the stakeholders... NEEDS OF FIELD A clear roadmap that assists in communicating clearly. NEEDS OF CLIENTS I want answers to my problem NEEDS OF ANALYSTS I need data that is structured in a useful way to test hypotheses. NEEDS OF RESPONDENTS Please make it short, relevant , clear and give me room to share my true opinion. YOU ARE HERE
53. The Cognitive process of answering a question Tourangeau and Rasinski have identified four basic cognitive steps in the way we process questions.
54. The Cognitive process of answering a question Jon Krosnick has modified this outlook – suggesting that respondents might tend to “satisfice” – that is, give a ‘good enough’ answer by shortcutting the process. EFFICIENT RESPONSE The “satisficing instinct” can greatly reduce the precision of the data. We need to systematically address this to lift survey performance. Get the gist. Save effort.
67. NONE OF THESE BRANDS THIS DRAG AND DROP EXERCISE IS MORE INTUITIVE – AND ACTUALLY HANDLES MORE DATA THAN THE PREVIOUS PAGE. Here’s a sorting exercise: which words go with which brand? Simply drag the words into the appropriate bucket below.
90. Thank you! Duncan Stuart FMRSNZ [email_address] Telephone 64 9 366 0620 www.kudos-dynamics.com If you find this presentation useful please support the language school we built and support in Siem Reap Cambodia . www.savong.com The website has PayPal.