Tom Gjerde helped a government agency simplify their complicated hiring process for doctors and nurses. He introduced a simple 3-step concept on the recruitment website using numbers and color-coded icons to clearly explain the process. This solution was effective, as it resulted in less than 10% of applicants trying to skip steps by applying without taking the required exam.

1. MAKING THINGS
CLEAR

2. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
How do you explain a complicated civil-service
hiring process to doctors and nurses?

3. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
That’s the question California Prison Health Care Services
had to address with its recruitment website in 2008.

4. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
Fortunately, Tom Gjerde had a solution:
Introduce candidates to a simple 3-step concept.

5. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
#1 #2 #3

6. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
And just in case someone tried to skip to Step 3...

7. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
He reminded them again
on each job posting.

8. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM

9. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
With color-coded icons to correspond
with each type of civil-service exam.

10. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
The Result:
Today, less than 10% of health care professionals
try to apply on the website without taking an exam.

11. THE CHALLENGE THE SOLUTION THE RESULTS ABOUT TOM
Tom Gjerde is now a Staff
Services Manager I at
California Correctional
Health Care Services,
where he is responsible for
recruiting all executives,
clinicians and support staff
for the 12,000+ organization.

12. TOM GJERDE
Problem Solved.