The Art of Writing A Recruitment Plan
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The document discusses how to write an effective paid media recruitment plan. It recommends understanding the target audience and identifying relevant online job boards and professional associations. A paid media plan could include various advertising methods like banner ads, keywords, mailers, and television to efficiently recruit professionals. The document provides a template and example recruitment plan for an environmental scientist position to help users develop their own targeted recruitment strategies.
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The Art of Writing A Recruitment Plan
- 1. the art of writing a RECRUITMENT plan
- 2. what we will cover... how to write a paid media plan to efficiently recruit professionals to join your department.
- 3. some BENEFITS OF paid advertising: you can save time, money and effort by piggy-backing on the efforts made by others to reach a targeted audience.
- 4. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 5. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 6. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 7. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 8. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 9. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 10. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 11. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 12. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 13. a quick note: a paid media plan could include... banner ads, sponsored keywords, direct mail, print advertising, radio, television, billboards, etc.
- 14. but i’m going to focus on what works for most employers... online job postings.
- 15. but i’m going to focus on what works for most employers... online job postings.
- 16. now, LET’S find SOME GOOD ONLINE JOB BOARDS.
- 17. BEFORE YOU GET STARTED... understand your audience.
- 18. BEFORE YOU GET STARTED... understand your audience.
- 19. identify professional associations AND OTHER RESOURCES YOUR TARGET AUDIENCE MIGHT USE TO LOOK FOR THEIR DREAM JOB.
- 20. for just a few minutes i’m going to ask you to pretend that you are a psychiatrist.
- 21. so let’s start our search online.
- 22. why?
- 23. because that’s where people start.
- 24. but also ask employees in the targeted classification for their ideas as well.
- 25. make a list of media that reaches your audience.
- 26. score them for reach, cost, and how easy it was to find them online.
- 27. to determinE this, get their “media kit” or “rate card” from each vendor.
- 28. and if you can’t find this online, ask their advertising department for this.
- 29. most importantly: do other employers use these media outlets?
- 30. now rank each, and see if they fit in your recruitment budget.
- 31. next step, ask for a quote in writing.
- 32. aND Always ask for a 15% discount off any published rates.
- 33. why? because your department is acting as its own advertising agency.
- 34. now you can analyze your data, and recommend a recruitment plan.
- 35. here’s a nice bonus: I’m giving you a Starter-kit.
- 36. here’s a nice bonus: I’m giving you a Starter-kit.
- 37. AND IT LOOKS LIKE THIS...
- 39. I MADE THIS EXAMPLE FOR THE ENVIRONMENTAL SCIENTIST, but you can use THIS TEMPLATE for any classIFICATION.
- 40. I MADE THIS EXAMPLE FOR THE ENVIRONMENTAL SCIENTIST, but you can use THIS TEMPLATE for any classIFICATION.
- 46. the art of writing a RECRUITMENT plan
- 47. the art of writing a RECRUITMENT plan made easy