The document discusses trends in social media and mobile internet usage. It notes that brands are now defined by what others say about them online. Most people now look to others' recommendations and reviews rather than brands' own messaging. The trends show growing mobile internet and social media usage, especially among younger users. The slides provide tips for businesses, including listening to conversations, claiming social media profiles, syndicating content simply across platforms, enabling comments to converse with customers, and using incentives to encourage engagement.

1. The complete guide to social media and the internet in 10 simple slides

2. 2. The trends You don’t control your brand any more It’s about what people say about it, amplified by internet forums and social media It’s going mobile

3. 3. The trends 9 out of 10 look to other users for recommendations 75% have visited Facebook 59% have a Facebook profile Over 8 hours spent on Facebook each month 43% of online Australians own a Smartphone 26% of online Australians participated in mobile social networking 66% of mobile networkers are under 35 years old Source: Nielsen

4. 4. The trends Mobile browsing = mobile functionality Mobile browsing = no flash Mobile browsing = keeping it simple

5. 5. Grab your real estate

6. 6. Listen

7. 6. Listen some more

8. 7. Set the rules of engagement Identify yourself always for comments Always be polite Define who can talk

9. 8. Syndicate your content

11. Enable syndication

12. Make a blog your newsletter

14. Be helpful