Tom Cutshall provides tips on how to retain customers. Does your business use these three methods?

1. CUSTOMER
RETENTION
METHODS
Tom Cutshall

2. Gaining customers is critical,
but it’s equally important to
retain those customers.
Having regular, loyal customers
is the best way to assure your
organization’s success.
Here are some methods your
company should implement to
retain customers.

3. HAVE A RELIABLE
SUPPORT TEAM
No matter what industry you are in,
your customers should have a point
of contact for any problems that
arise. Problems are inevitable, but a
reliable support team can help to
offer solutions and support customer
retention.
A superior support team is also a
great way for your company to earn a
stellar reputation.

4. Your support could come in the form of a “Get Help”
button. Customers might reach out via your “Get
Help” button at all hours, even when no one is
available to respond. Set up an automated response
system to inform your customers that someone will
be in contact shortly. Then, ensure that your support
team follows up appropriately.

5. When a customer experiences a
problem, see it as an opportunity.
Furthermore, train everyone in your
organization to think the same way. A
problem is an opportunity to impress
your customers by going above and
beyond to make them happy.
GO THE EXTRA
MILE

6. Be creative with finding solutions that will satisfy
everyone and then throw in some extras.
Give the customer a discount or some extra perks for
sticking around.

7. If you want to truly impress your customers,
follow up with them after they’ve contacted
your service team. Keep detailed notes about
what their problem was, how your company
handled it, and how the customer responded.
When you follow up, ask them how things have
been going and if any other problems have
occurred. They will thank you for your concern
and will likely remain a customer for years to
come..

8. Surveying your customers is the best
way to know what customers think
about your company or product. The
results from surveys will help you to
address any weak spots and to
continue to improve in other areas.
SURVEY
CUSTOMERS

9. MORE BENEFITS OF SURVEYS
Surveys also send a message to your customers that
you value their opinions and your company is
willing to adjust to best suit their needs.
Another benefit of surveys is that you will have the
opportunity to reach out to unhappy customers
before they leave you. When you receive
unfavorable responses, it’s time to utilize your
support team and go the extra mile for that client.

10. call
If you recognize the importance
of customer satisfaction, you are
more likely to retain your
customers.
You can’t make everyone happy,
but you can do your best to
have a superior product and
service team available to
support it.