This document discusses social media marketing. It outlines 4 reasons for using social media marketing, including that there are over 500 million active social media users worldwide and about 50% of people in Singapore use social networks. It also discusses 3 common myths about social media marketing. The document provides 5 things to know about driving viral campaigns on social media and 4 tips for social media marketing, including monitoring campaigns, stalking competitors, comparing results, and changing strategies. Finally, it outlines 4 challenges of social media marketing, such as managing teams, marketing effectively, developing technical aspects, and designing engaging content.

1. Social Media Marketing

2. About The Speaker Former internet entrepreneur Senior Product Executive at JobsCentral Likes career, entrepreneurship, internet/mobile and marketing related topics Writer with Asia’s leading tech blog Penn-Olson @tohkeith

3. Let’s go through these 4 Reasons 3 Biggest Myths 5 Things to Know 4 Tips 4 Challenges You Will Face

4. 4 Reasons Why Social Media Marketing?

5. Why Social Media Marketing? Reason #1 More than 500 million active users in the world Facebook Statistics

6. Why Social Media Marketing? Reason #2 About50% of people in Singapore are on a social network Facebook Statistics + Incitez Whitepaper

7. Why Social Media Marketing? Reason #3 In 2010, Social Media dominates Internet Activity Nielsen NetView 2010

8. Why Social Media Marketing? Reason #4 Social Media is like word of mouth onsteriods

9. 3 Myths Liars…

10. 3 Biggest Social Media Marketing Myths Myth #1 Little/No Money needed

11. 3 Biggest Social Media Marketing Myths Myth #2 Soeasythatanyonecan do it

12. 3 Biggest Social Media Marketing Myths Myth #3 People will find it if your campaign is good

13. 5 Things to Know Start taking notes… NOW…

14. 5 Things to Know About Driving Campaigns Viral Things to Know #1 Your Objectives and KPIs

15. 5 Things to Know About Driving Campaigns Viral Things to Know #2 Where are your customers?

16. 5 Things to Know About Driving Campaigns Viral Things to Know #3 Create something fun/rewarding

17. 5 Things to Know About Driving Campaigns Viral Things to Know #4

18. 5 Things to Know About Driving Campaigns Viral Things to Know #5

19. 4 TipsMonitor, Stalk, Compare and Change Don’t do this to your boyfriend/girlfriend

20. Monitor, Stalk, Compare and Change Monitor Your Campaign Tip #1

21. Monitor, Stalk, Compare and Change Tip #2 Stalk Your Competitors

22. Monitor, Stalk, Compare and Change Tip #3 Compare or

23. Monitor, Stalk, Compare and Change Change Tip #4

24. 4 Challenges You Will Face =(

25. Challenges You Will Face Challenge #1 The Management

26. Challenges You Will Face Challenge #2 The Marketer

27. Challenges You Will Face Challenge #3 ? ? ? The Developer

28. Challenges You Will Face Challenge #4 The Designer