Our unrivaled experience, creative solutions, and fresh design activate the art and science of place branding for small cities, regions and downtowns. Avia PlaceBrands produces the research, brand identity and design to promote communities as compelling destinations for visitors, investors, shoppers, and new residents.

1. Style Guide

2. The Gulf Shores Brand represents the image of our area as a desirable place to live, work and play. It carries an evocative message of promise
to our visitors and reinforces pride in this special region among our residents. Marketing communications used to promote the Gulf Shores
Brand represent our promise made. The experiences a resident or visitor has in Gulf Shores represents the promise kept.
The purpose of this Brand Style Guide is to maintain brand consistency in all marketing communications used to represent Gulf Shores. It is
crucial that we speak with one clear voice so that our message is amplified to reach our audience. Although it is impossible to address all
conceivable interpretations of the Gulf shores Brand, this guide conveys key elements and style attributes of a destination community.
The tools in this guide will help build Gulf Shores’ brand equity, increasing interest in the region as a desirable destination for independent
visitors and a proud home for its residents.
Introduction

3. Contents
The Brand
What is a Brand?
Gulf Shores Brand
Brandmark & Tag line
Regional Brandmark
Tag line
City Brandmark
Clear space
Minimum Sizes
Permitted & Prohibited Use
Permitted 4 Color
Permitted Single & 3 Color
Prohibited
The Brand Properties
Color Palette
Fonts
Photography
1.0
1.1
1.2
2.0
2.1
2.2
2.3
2.4
2.5
3.0
3.1
3.2
3.3
4.0
4.1
4.2
4.3
Sample Applications
City Business Cabinet
Rack Brochures
Print Advertising
Water Bottles
Coffee Cups
Golf Items
Cap
T-shirts
City Website Home Page
Smart Phone or Tablet App
City Vehicle
The Brand Signature
Signature for Rack Cards
Signature for Brochures
Co-branding
5.0
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11
6.0
6.1
6.2
6.3

4. The Brand
What is a Brand?
Gulf Shores Brand
1.1
1.2

5. 1.1
What is a Brand?
A brand is the collective message we present to our market. Simply put, a brand is the perception people have
of us, regardless of our intent. A Brand Strategy is the process a destination undergoes to develop campaigns
that deliver an intended message targeted to a specific audience. If successful, the right message will reach our
intended audience.
There are many who think a logo is the brand. A logo is merely a visual emissary - an icon representative of
the brand. A brand is more than our visual communications. It is the destination experience promised to the
target audience. That experience must be delivered as promised because a strong brand comes from earned
credibility.
Externally, branding increases visitor awareness. If developed correctly, a brand differentiates the destination
from other places. It will increase visitor returns and, more importantly, increase dollars spent here. Internally,
brand consistency will align marketing and communications activity among our residents, business owners and
community representatives.

6. 1.2
Gulf Shores Brand
The Gulf Shores brand summarizes the Gulf Shores experience through the phrase, “Small Town, Big Beach.” This
captures our distinctive visitor offering and the spirit of Gulf Shores from our customer’s perspective. This will guide
our messages and product development initiatives. The brand encapsulates the emotional accessibility, fun,
relaxation and personal rewards visitors can find in Gulf Shores.
The Destination Promise™
“For anyone who seeks a beach escape for a day or a lifetime, Gulf Shores is an uncomplicated beach community
which makes it the perfect prescription for relaxed living. Gulf Shores combines the spectacular beaches of the Gulf
of Mexico with year-round opportunities to connect with the natural environment, abundant activities, and
unforgettable beach memories. For friends, family and couples wanting to enjoy time together Gulf Shores is
their beach of choice because it provides the freedom to pursue fun, relaxing and enriching experiences in a
welcoming, safe and wholesome environment.”
Brand Values
Brand values are the basic principles that Gulf Shores believes in and stands for. While these are not necessarily
messages to openly communicate, everything that is conveyed about Gulf Shores should be consistent with these
basic values. To support its Destination Promise, Gulf Shores believes in:
• The value of building memories
• Pleasure from simple things
• A belief in the restorative properties of the beach and outdoors
• Healthy family relationships
• Wholesome beach fun
• A carefree, no hassle environment
• Welcoming and friendly
• Connecting with friends and family
• Support for a wholesome community lifestyle

7. 1.3
Gulf Shores Brand
Brand Values (continued)
• Preserving the natural environment
• Maintaining a business-friendly atmosphere
Key Attributes
The following are key features and experiences that illustrate the advantages of what is distinctive about Gulf
Shores. These features should receive greatest prominence in brochures, advertising, web sites, sales materials,
etc. where appropriate. Some may be emphasized more than others depending upon the target audience and
the objectives that are being addressed. They will also influence the choice of supporting words, emotional benefits,
and images.
• Traditional Beach Experience: safe, clean, warm, breezy, easily accessible, traditions, friendly, exploration,
walkable, beautiful, convenient, memories, nostalgic.
• Family-friendly: Simple, uncomplicated, real, kids of all ages, sharing, connections, fun, affordable, relationships,
wholesome, relaxing, discovery, comfortable.

8. Brandmarks & Tag lineRegional Brandmark
Tag line
City Brandmark
Clear Space
Minimum Sizes
2.1
2.2
2.3
2.4
2.5

9. 2.1
Regional BrandmarkThe Gulf Shores Regional Brandmark
(logo) is the graphic nucleus from
which all marketing communications
revolve. With consistent exposure
through comprehensive visual
communications, Gulf Shores’ Regional
brand equity will increase.
There are 5 primary components of the
Gulf Shores Regional Brandmark:
1. The typographical portion of the
logo is derived from the Alphasia
Roman font. Its color is Deep Ocean,
Pantone 295 C.
2. Represents the shadow from a sand
dune. It also represents the top
edge of a small wave. Its color is
Dune Shadow, Pantone 3005 C.
3. Represents the cascading edge of
a small wave breaking on shore. Its
color is Blue Sky, Pantone 3o6 C.
4. Represents native Sea Oat.
Its color is Sea Oat,
Pantone 729 C.
5. Represents a native seagull.
Its color is Dune Shadow,
Pantone 306 C.
1
4
2
5
3

10. 2.2
Tag line1. The tag line may be isolated away
from the Brandmark, but always
must remain within the same visual
display.
2. When used with the Regional
Brandmark, the tag line must
maintain its position as constructed
in the approved Brandmark
configuration. When used in the
4 color version, its color is Deep
Ocean, Pantone 295 C.
1
2

11. 2.3
City BrandmarkLike the Regional Brandmark,the Gulf
Shores City Brandmark is the
graphic nucleus from which all
municipal communications revolve.
Its consistent exposure through
comprehensive visual communications
will add strength to the Gulf Shores’
regional brand equity.
There are 7 primary components of the
Gulf Shores City Brandmark:
1. The typographical portion of the
logo is derived from the Alphasia
Roman font. Its color is Deep Ocean,
Pantone 295 C.
2. Represents the shadow from a sand
dune. It also represents the top
edge of a small wave. Its color is
Dune Shadow, Pantone 3005 C.
3. Represents the cascading edge of
a small wave breaking on shore. Its
color is Blue Sky, Pantone 3o6 C.
4. Represents native Sea Oat.
Its color is Sea Oat,
Pantone 729 C.
5. Represents a native seagull.
Its color is Dune Shadow,
Pantone 306 C.
6. Municipal identifier. Its color is Deep
Ocean, Pantone 295 C.
7. State identifier. Its color is Deep
Ocean, Pantone 295 C.
1
4
2
5
3
7
6

12. 2.4
Clear SpaceA minimum clear space on all sides
of both Gulf Shores Brandmarks
is indicated as light grey boxes .
The distance defined by the grey box
with the letter “X” represents the
minimum clear space required between
outer most element of the Brandmarks
and the definable edge of a field or the
nearest edge of another graphic or
visual element.
The clear space must be maintained at
all times. These areas must never be
invaded by other graphics or
photographic elements.
In rare cases, low contrast
photographic elements or watermarks
may appear behind the Brandmarks
but it is recommended that both
Brandmarks remain isolated.
1. Regional Gulf Shores Brandmark
without the tag line.
2. Regional Gulf Shores Brandmark
with the tag line.
3. City Brandmark.
1
3
2

13. 2.5
Minimum Sizes1. The Gulf Shores Regional Brandmark
is designed to maintain legibility in
very small applications. When used
with the tag line, its minimum size
should be no less than 1 3/4” from
the left edge of the “G” to the right
edge of the “S”.
2. If used without the tag line, its
minimum size should be no less than
3/4” from the left edge of the “G” to
the right edge of the “S”.
3. When using the Gulf Shores City
Brandmark, its minimum size should
be no less than 1” from the left edge
of the “G” to the right edge of the
“S”.
1
3
2
1"
1/2"
1 3/4"

14. Permitted & Prohibited Use
Permitted 4 Color
Permitted Single & Three Color
Prohibited
3.1
3.2
3.3

15. 3.1
Permitted 4 ColorThe following rules describe permitted,
4 color Brandmark applications.
1. Whenever possible, the 4 color
Brandmark must be used over a
white background.
2. When used over a black background,
a 4 color version of either
Brandmark may be used if the
Deep Ocean color is substituted for
opaque White.
3. In limited situations, it may be used
over a white/off-white texture or
against a low contrast, photographic
background that is less than, equal
to but no more than 20 % black.
NOTE:
A Gulf Shores Brand Identity Usage
Agreement must be submitted for
approval prior to use of the Gulf Shores
Brandmark or any graphic element
contained in this style guide.
To obtain a free Usage Agreement
form, please call 251-968-2425.
1 2
3

16. 3.2
Permitted Single & Three Color1. When an application requires the
use of a single color version of either
Brandmark, black over white is the
preferred format.
2. When an application requires the
use of a single color version of either
Brandmark other than black, Deep
Ocean over white is the preferred
format.
3. When used in reverse over a dark
background, the Brandmarks shall
be applied as opaque white.
4. Semi-reversed versions of either
Brandmark may be applied against
a photo image as long as their
placement is over a contrasting area
devoid of distinctive elements or
competing textures.
The typography, the upper swash
and the seagull are opaque white.
The Sea Oat graphic and the lower
swoosh may remain in their brand
colors as long as there is ample
contrast with the background.
1 2
3
4

17. 3.3
Come to and get your beach on!
4
Prohibited1. Under no circumstances shall
users of either of the Gulf Shores
Brandmarks rearrange or make any
alterations to their parts.
2. The color arrangement of the
Brandmarks shall never be
rearranged or changed in any way.
This includes adding halos, outlines,
gradient blends or drop shadows.
3. No element of either Brandmark
shall be removed.
4. Single color versions of either
Brandmark shall not deviate from
Black, Deep Ocean or White.
5. The 4 color version of the
Brandmarks must never be placed
against a textured background other
than a low contrast photo image or
a white/off-white texture.
6. The Brandmarks shall never be used
against a photo image background
that has competing, high contrast
visual elements that invade the clear
space.
7. The Brandmarks shall never be used
as a third party identity.
8. The Brandmarks shall never be used
as screen tints or watermarks.
9. The 4 color versions of the
Brandmarks must never be placed
against a colored background other
than white or a white/off-white
texture.
10. When either Brandmark is used with
isolated imagery, it must never be
obstructed or obscured.
11. NeverusetheBrandmarksina
sentence.
12. Never rotate the Brandmarks or
use them in a fixed, vertical format
unless the application may be used
or viewed in a “right-read” position.
1 2 3
5 6
7 8 9
10 11 12

18. Brand Properties
Color Palette
Fonts
Photography
4.1
4.2
4.3

19. 4.1
Color Palette1. The brand color palette consists of 4
colors: Deep Ocean, Dune Shadow,
Blue Sky and Sea Oat.
2. The colors are derived from the
Pantone Matching System.
3. Each color may be reproduced as 4
screen tints.
4. When printing using 4 color process,
the CMYK formulas must be
maintained.
5. When digitally reproduced or
displayed electronically, the RGB
formulas must be maintained.
6. In web media, the Hex formulas will
ensure accurate representation.
PANTONE
295 C
PANTONE
3005 C
PANTONE
306 C
Deep Ocean
Dune Shadow
Blue Sky
00447C
R = 0
G = 68
B = 124
C = 100
M = 57
Y = 0
K = 40
C = 100
M = 34
Y = 0
K = 2
C = 75
M = 0
Y = 7
K = 0
R = 0
G = 129
B = 198
R = 0
G = 188
B = 228
0081C6
00BCE4
70%
50%
30%
15%
70%
50%
30%
15%
70%
50%
30%
15%
PANTONE
729 C
Sea Oat
C = 0
M = 31
Y = 62
K = 18
R = 211
G = 157
B = 96
D39D60
70%
50%
30%
15%
Name Specification Tints CMYK RGB HEX
1 2 3 4 5 6

20. 4.2
Fonts1. When creating headlines, sub-heads,
captions or body text on printed
collateral and signage, the Candara
font family shall be used.
2. When creating HTML (Hyper Text
Markup Language) in web
environments, the Tahoma font
family shall be used.
Tahoma Regular
ABCDEF
abcdef123
Tahoma Bold
ABCDEF
abcdef123
Candara Regular
ABCDEF
abcdef123
Candara Italic
ABCDEF
abcdef123
Candara Bold
ABCDEF
abcdef123
Candara Bold Italic
ABCDEF
abcdef123
1
2

21. 4.3
PhotographyPhotographic imagery must be
professional and simple in composition.
When possible, images should be
composed or cropped to
accommodate overlaying text.
Images should capture the key
experiences to be found in Gulf Shores.
They should reflect the beauty of the
area’s natural resources, family-friendly
themes, local cuisine and retail.
Images of people, preferably families,
interacting with the environment
should be used whenever possible.

22. Sample Applications
City Business Cabinet
Rack Brochures
Print Advertising
Water Bottles
Coffee Cups
Golf Items
Cap
T-shirts
City Website Home Page
Smart Phone or Tablet App
City Vehicle
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
5.10
5.11

23. 5.1
Business Cabinet - CityA business cabinet for the City of Gulf
Shores should include three basic
components: a letterhead, envelope
and business card. The business
cabinet can be expanded into additional
envelope sizes, note pads and thank
you cards, depending on the need.
The design for a City business cabinet
should be conservative in style
featuring the City version of the
Gulf Shores Brandmark.
To reinforce the brand, the tag line is
incorporated into the letterhead and
envelope. It is left off of the front of
business card to maximize room for
variable amounts of contact
information. The tag line can be placed
on the back of the business card to
make a subtle brand statement.
All three pieces should be produced
using matching uncoated paper stock,
preferably as antique white recycled.
205 Clughouse Drive, Suite B
Post Office Box 299
Gulf Shores, AL 36547
Andy Bauer, AICP
Director of Planning & Zoning
251.968.1164 Office
251.968.1151 Direct
251.968.1188 Fax
abauer@gulfshoresal.gov
City of Gulf Shores, Alabama
205 Clughouse Drive, Suite B
Post Office Box 299
Gulf Shores, AL 36547
gulfshoresal.gov
205 Clughouse Drive, Suite B
Post Office Box 299
Gulf Shores, AL 36547

24. 5.2
Rack BrochuresRack brochures should measure 4”x 9”
folded. The upper 1/4 of the front
panel should be reserved for the
Brandmark for visibility in brochure
racks. A key marketing caption is
secondary to the Brandmark.
g u l f s h o r e s . c o m
Leave your footprints in our sand
Suspendisse vestibulum dignissim quam. Integer vel augue.
Phasellus nulla purus, interdum ac, venenatis non, varius
rutrum, leo. Pellentesque habitant morbi tristique senectus
et netus et malesuada fames ac turpis egestas. Fusce
magna mi, porttitor quis, convallis eget, sodales ac, urna.
Phasellus luctus venenatis magna Lorem ipsum dolor sit
amet,consectetuer adipiscing elit. Morbi commodo, ipsum
sed pharetra gravida, orci magna rhoncus neque, id
pulvinar odio lorem non turpis. Nullam sit amet enim.
Suspendisse id velit vitae ligula volutpat condimentum.
Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla
libero. Vivamus pharetra posuere sapien. Nam
consectetuer. Sed aliquam, nunc eget euismod ullamcor-
per, lectus nunc ullamcorper orci, fermentum bibendum
enim nibh eget ipsum. Donec
porttitor ligula eu dolor. Maecenas
vitae nulla consequat libero cursus
venenatis. Nam magna enim,
accumsan eu, blandit sed, blandit
a, eros.Quisque facilisis erat a dui.
Nam malesuada ornare dolor. Cras gravida, diam sit amet
rhoncus ornare, erat elit consectetuer erat, id egestas pede
nibh eget odio. Proin tincidunt, velit vel porta elementum,
magna diam molestie sapien, non aliquet massa pede eu
Home is where your heart is
Suspendisse vestibulum dignissim quam. Integer vel augue.
Phasellus nulla purus, interdum ac, venenatis non, varius
rutrum, leo. Pellentesque habitant morbi tristique senectus
et netus et malesuada fames ac turpis egestas. Fusce magna
mi, porttitor quis, convallis eget, sodales ac, urna. Phasellus
luctus venenatis magna.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Morbi
commodo, ipsum sed pharetra
gravida, orci magna rhoncus neque,
id pulvinar odio lorem non turpis.
Nullam sit amet enim. Suspendisse
id velit vitae ligula volutpat
condimentum. Aliquam erat
volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus
pharetra posuere sapien. Nam consectetuer. Sed aliquam,
nunc eget euismod ullamcorper, lectus nunc ullamcorper
orci, fermentum bibendum enim nibh eget ipsum. Donec
porttitor ligula eu dolor. Maecenas vitae nulla consequat
The sky’s the limit
Suspendisse vestibulum dignissim quam. Integer vel augue.
Phasellus nulla purus, interdum ac, venenatis non, varius
rutrum, leo. Pellentesque habitant morbi tristique senectus
et netus et malesuada fames ac turpis egestas. Fusce magna
mi, porttitor quis, convallis eget, sodales ac, urna. Phasellus
luctus venenatis magna.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Morbi commodo, ipsum sed pharetra gravida, orci magn
rhoncus neque, id
pulvinar odio lorem non
turpis. Nullam sit amet
enim. Suspendisse id
velit vitae ligula volutpat
condimentum. Aliquam
erat volutpat. Sed quis
velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere
sapien. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus
A family
destination
g u l f s h o r e s . c o m

25. 5.3
Print Advertising
Proin at eros non eros adipiscing mollis. Donec semper turpis sed
diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where forever memories are made
Proin at eros non eros adipiscing mollis. Donec semper turpis sed
diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where lingering moments await
Print advertising should feature single
attributes within the primary imagery
and caption. A few additional
destination features can be included in
a text block, but the overall message
should be brief and focused. The
Brandmark should have visual
prominence. The CVB URL should be
visible in all printed promotions.

26. 5.4
Water BottlesReusable water bottles are a popular
item for active visitors. The bottles on
this page display a white Brandmark
and tag line.

27. 5.5
Coffee CupsThe Regional Brandmark and tag line
can be applied to white ceramic cups.
A solid color from the brand color
palette can be used to line the inside of
each cup as a compliment to the
outside graphic.

28. 5.6
Golf ItemsTo reinforce Gulf Shores as a golf
destination, golf balls, bags and other
items can feature the Regional
Brandmark.

29. 5.7
CapCaps could include an embroidered
Brandmark. Because of the detail
limits of the embroidery process, small
text or overly detailed graphics should
be avoided.

30. 5.8
T-shirts
5.8
Branded T-shirts are popular with
tourists. The sale of these items can be
licensed to select vendors, with shared
profits going to the city to off-set
marketing or wayfinding system
maintenance costs.

31. 5.9
Website Home PageThe City of Gulf Shores website should
be simple and quick to navigate. The
most important features must occur on
the home page or at least within two
clicks.
1. The City version of the Brandmark is
placed in the upper right corner of
each page.
2. The horizontal navigation bar
includes drop down links. These
repeat on all consecutive pages.
3. Vertical items on the left are
page-specific links. When selected
each link (in bold) opens up in an
accordion fashion to reveal several
sub links.
4. The text block begins with a
welcome message. The second
paragraph may be a summary of
the site’s contents, functionality or
general information.
5 The tag line is featured just below
the large banner image. When
selected, a page opens that explains
the Gulf Shores brand in a brief
summary.
6. The map thumbnail is linked to a
larger map that opens when clicked.
The map can be customized to
include updatable destination icons.
7. Social media page links.
Welcome to the official website of
the City of Gulf Shores
Pellentesque nibh felis, eleifend id, commodo
in, interdum vitae, leo. Praesent eu elit. Ut eu
ligula. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos
hymenaeos. Maecenas elementum augue nec
nisl. Proin auctor lorem at nibh.
Curabitur nulla purus, feugiat id, elementum
in, lobortis quis, pede. Vivamus sodales
adipiscing sapien. Vestibulum posuere nulla
eget wisi. Integer volutpat ligula eget enim.
Suspendisse vitae arcu. Quisque pellentesque.
Nullam consequat, sem vitae rhoncus
tristique.
Social Media Center
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H o m e A b o u t U s C o n t a c t U s C i t y H a l l P u b l i c S a f e t y C o m m u n i t y V i s i t o r s E v e n t s
News & Events
City Calendar
Advisories
Town Hall Meetings
Special Events
Senior Events
Parks & Recreation
Beautification Board
Entertainment Series
Beaches
Public Notices
City Business
Newsletter
7
5
6
3
4
2
1

32. 5.10
Smart Phone or Tablet AppA smart phone or tablet app can be
developed as a condensed version of
the website or destination information.
A more advanced app can be developed
to display information relative to the
user’s geographical location.
Gulf

33. 5.11
City VehicleCity vehicles should be branded with
the City version of the Brandmark.
Vehicles should be white in order to
feature the brand color palette.

34. The Brand Signature
Signature for Rack Cards
Signature for Brochures
Co-branding
6.1
6.2
6.3

35. 6.1
Signature for Rack Card
The Gulf Shores signature system will
allow the Regional Brandmark and
URL to appear in conjunction with
a wide range of local brands and
attractions.
It is recommended that the signature
system be applied to tourist-related
communications in order to build equity
for the Gulf Shores brand.
The signature system includes four
basic elements: the Regional
Brandmark, the URL, wave knock-out
and the colored band.
1. The partner brand visual area of a
flier or rack brochure.
2. Regional Brandmark
3. Colored band - Treated with one of
the 4 Gulf Shores brand colors to
best compliment the palette in the
partner’s brand.
4. The URL
5. The wave knock-out
The ShrimpNet
g u l f s h o r e s . c o m
2
4 5
1
3

36. 6.2
The Brand Signature for an 8.5”x 11” BrochureThe Gulf Shores signature system will
allow the Regional Brandmark and
URL to appear in conjunction with
a wide range of local brands and
attractions.
It is recommended that the signature
system be applied to tourist-related
communications in order to build equity
for the Gulf Shores brand.
The signature system includes four
basic elements: the Regional
Brandmark, the URL, wave knock-out
and the colored band.
1. The partner brand visual area of a
flier or rack brochure.
2. Regional Brandmark
3. Colored band - Treated with one of
the 4 Gulf Shores brand colors to
best compliment the palette in the
partner’s brand.
4. The URL
5. The wave knock-out
The ShrimpNet
g u l f s h o r e s . c o m g u l f s h o r e s . c o m
Wild
Gulf
Guided Tours
2
4 5
1
3

37. 6.3
Co-brandingThere will be opportunities where area
retailers will want to use the Regional
Brandmark in conjunction with their
logo. In these instances it will be crucial
to control the use of the Brandmark
when paired with 3rd party logos.
1. The Brandmark is used in an inline
pairing with a 3rd party logo.
2. 3rd party logo
3. Separate the logo and the
Brandmark with a vertical rule at a
distance equal to the width of X.
4. Horizontal center line
5. Black vertical dividing rule. Its length
is equal to the height of the 3rd
party logo.
6. The Brandmark used in a stacked
pairing with 3rd party logo.
7. Vertical center line
8. Black horizontal dividing rule. Its
length is equal to the width of the
3rd party logo.
9. Separate the logo and the
Brandmark with a horizontal rule at
a distance equal to the height of X.
3rd Party
Logo
3rd Party
Logo
6
1
2
8
7
9
3
4
5
2

38. The Gulf Shores Brand Style Guide was developed by
Great Destination Strategies, LLC in partnership with
Axia Creative and Total Destination Marketing.
© All rights reserved 2012
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axiacreative.com
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