1. Scott Gray

2. Officially change the name of this talk: “Adding enough value to digital content to actually make money.” to “Here’s what I’m thinking”

3. “I want my movies to make a lot of money because I want to make more movies” – Steven Spielberg “ It’s easy to make money if all you want to do is make money” – Citizen Kane

6. Analogy: B to C Online market = Serengeti plain Different body types evolved to take advantage of different opportunities

7. Review of Publishing Business

8. Sales curves for individual books Not such a bad thing: Shows Market saturation

9. Google (free) is forcing publishers hand to digital content

10. Google is a herd of Wildebeest

12. Big numbers online!

13. O’Reilly has been out exploring the Serengeti with different species (different kinds of business Models)

14. O’REILLY statistics via Hitbox ROI, conversion ratios, revenue, and traffic analysis.

18. Revenue = P*C*N P = Price C = Conversion Rate N = Number of Visitors E-Commerce C = is virtually the same, and independent of P N = is less for High P

19. Revenue = P*C*N Higher Returns Lower Returns

20. The short head Vs. the long tail for digital content. These graphs Don’t intersect!

24. Can we go from free to subscription? Sports sites for example

26. Most of the nutrient rich food for B to C publishers is up high in the trees.

28. Be Patient, it takes a while to grow premium business

30. Online School offering courses and certificate programs in Information Technology and Systems. In partnership with

32. Some examples of how different the business models are: Skillsoft – 6,000,000 users @ $40/user (hr managers choose) Capella – 16,000 users @ $16,000/user. (end users choose)

34. Good Value @ $5000!

35. How we add value

37. Growth of a online course series Lack of saturation, and inefficient market

38. Go online, but don’t forget about the giraffes