Best of the Intranet Global Forum LA 2015

Best of
The Intranet Global Forum - LA
Toby Ward, President

Slides
www.Slideshare.net/Prescient

World Leading Intranet Experts
• 14 years of profitable history
• Dozens of Fortune 500 Clients
• World-Renowned Thought Leaders
• 200+ intranet projects
• Highly specialized
First to study & formally define “social intranet”

Social technologies within eight key focus areas
Collaborative Platforms (Intranet,
Extranet and .com)
Social Engine Customization
Search Architecture/Effectiveness
Mobility Platforms and Apps
External Market Channel Federation
Unified Communications - Real
Time Presence and Connection
Conferencing and Collaboration
 Video and Audio Conferencing
 Real-time Application and
Document Sharing
External UC Federation
Strategy
 Vision and Road-mapping
 Leadership/Stakeholder Alignment
 ROI and Business Impact
Culture Change and Employee
Engagement
Policy and Governance
Enterprise Social Networking
 Employee Profile and Directory
 Expertise Discovery
 Microblog (Activity Feeds)
Collaborative Workspaces
 Communities / Team Rooms
Enablement and Effectiveness
Presence &
Communications
Knowledge Management
Connection &
Collaboration
Innovation
Idea Crowdsourcing
Idea Channeling to Innovation
Innovation Workshops
Culture & Employee
Empowerment
Infrastructure & Application
Modernization
Metrics and Measurement
 Adoption and Use
 Progress and ROI
Monitoring and Listening
Client and Employee Sentiment
Social Data Analytics
Human Resource Functions
 Recruiting and Onboarding
Employee Learning/Development
 Benefits and Self-managed Services
Marketing and Communications
Customer Service and Self-enabled
Support
Business Integration
Critical Knowledge Transfer
Sustainable Knowledge
Capture, Repurpose and Reuse
Enterprise Content Management
Enterprise Wiki
Video Center & Enablement
© 2015 Unisys Corporation All rights reserved.

“Real-time” Social Networking
The integration of “Lync”, “My Newsfeed” and
“My Blog” posts provides a more transparent
way for employees to share and learn
• Post Questions & Answers
Employees can pose and answer questions within the
newsfeed with greater transparency and reach. The use of
hash tags directs questions to experts who can then respond
with the right answer in a real time environment.
• Filtered Newsfeed Viewing
This allows employees to view global posts, or post made by
colleagues whom they are following or by communities to
which they are subscribed.
• Add/Follow Colleagues
Enables employees to quickly build a valuable network by
following colleagues and the information they share in the
newsfeed.
• Search & Join Communities
Employees can search by topic to find communities of
interest or view a list of recommended communities to join.
1
2
3
4
My Newsfeed
My Blog
2
1
3
4

Communities as the hub of social collaboration
Solution
Offering
Communities
Industry
Role-Based
Business Unit & Organization
Country & Office
Organic Topic-based
Communities
Organic Topic-based
Learning Communities
Authoritative Portfolio-based
Communities of Excellence
Knowledge-based
Communities of Excellence
Unisys Communities Model & Key Attributes
© 2014 Unisys Corporation. All rights reserved
Solution Offering
Help employees to better understand and
leverage Unisys Portfolio Solutions and Innovations
Industry
Help employees to better understand market trends
and opportunities
Role-Based
Help employees develop expertise and new skill sets
in order to realize their full potential.
Business Unit / Organization
Enable employees to better connect with Leadership
stay informed of latest organization news and events
Country / Office
Build company culture and employee connectedness,
especially among remote-based workers.
Organic Topic-based
Enable employees to learn more about topics of
interest through interaction with like-minded colleagues

“Communities Center”

Drive adoption
We recognized that our success would be dependent on People
and their willingness to adopt new behaviors
“The key to fueling the success of
social knowledge sharing
is for employees to ‘be curious’
and ‘feel empowered’ to
openly and transparently share”
– Ed Coleman, Former CEO Unisys

Role, interests, and needs

Approach to Enterprise Social Business Transformation has received
industry-wide recognition
2013 and 2012: Wharton’s Social Media Leadership Award – People and Culture Category
2012: The BrainYard’s “10 Top Social Businesses & Their Leaders” sponsored by
Information Week
2011: Federal 100 Award for GSA (one of the first large government agencies to implement
cloud-based applications for e-mail and collaboration)
2011: “Increase Your Companies Productivity with Social Media”, Unisys Case Study in
HBR Blog Network
Unisys is one of five
companies featured in a new
infographic on The Social
Media Marketing Blog1. Unisys
is featured along with brand-
name companies Dell,
Morton’s, KLM, and ABC. In
this blog, Unisys is noted for
“using social media internally
for effective collaboration and
a boost to company
productivity.”
2013: #2 Social Business Leader of the Year sponsored by Information Week
2014: IDG Enterprises has named Unisys as a finalist for Best Collaboration Project in its
2014 CITE Awards
2014: Sitrion (formerly NewsGator) has named Unisys as its “Emergent Business
Partner of 2014”
2013: Gartner has labeled Unisys as a “Visionary” in its 2013 Managed Mobility Services Report
2011: Excellence in People and Communications -- Winner
2011: Excellence in Culture Creation -- Finalist
2011: GCN Award 2011 for GSA Google Email and Collaboration Platform
2011: Consumerization of IT and Unisys Security Index campaigns

Social governance a “shared” responsibility
We socialized key Social Media policy tenets and
proper use through a brief educational video
From Gloria Burke,director,Knowledge &
Collaboration Strategy & Governance:
Oct. 17, 2012
We are two years into our commitmentof
building a knowledge sharing culture that
capitalizes on our collective intelligence and
uses social tools to make us more nimble,
creative and successful.
With 78 percentof Unisys employees
participating on My Site, it's a good time for a
refresh on the key tenets of our Social Media
Policy:
 Be respectful
 Maintain confidentiality
 Protect privacy
 Ensure accuracy
Watch our new Social Media video, "The Way
We Connect" (click on image atright), to ensure
you understand the guidelines.
To Unisys employees:
Knowledge & Collaboration Resources:
Social Media Policy My Site Ov erv iew My Site Prof ile Content Posting
Guidelines
Knowledge & Collaboration Center
 Our Social Media Policy and Guidelines video, “How We
Connect” is part of our New Hire Onboarding process.
 Our policies and guidelines are aligned with National
Labor Relations Board (NLRB) guidelines and
international country privacy laws to mitigate company
litigation.
 We enabled a “Social Media Advanced Guard”
committee to ensure the integrity and sustainability of our
enterprise social business environment.
 We perform an annual Social Media audit to review
activities and processes in order to assess future risks.

Cross-organization Stakeholder’s Council
The Knowledge & Collaboration Stakeholder’s
Council has cross-organization representation
ensuring that each business unit and internal
service organization has a voice and ongoing
stake
• The Council identifies issues and requirements to
help shape the evolution of the company’s
knowledge sharing and collaboration initiative.
• The Council provides stewardship and
governance to preserve the integrity, effectiveness
and sustainability of the company’s knowledge
and collaboration environment.
Key
Stakeholders
Council
Business
Units
Information
Technology
Human
Resources
Legal & Risk
Management
Finance
Global
Operations
Marketing &
Comms
Engineering
Chief
Technology
Office
World-Wide
Strategic
Services

Measurable results
 of our targeted employee user group
(apprx. 16,000) have company
profiles and a valuable network of
colleagues to facilitate collaboration
 of the total Unisys Global Employee
population enabled Profiles and
leveraged social tools
 of Senior Leadership have active
Profiles and use and promote social
collaboration tools within their
organizations
91%
78%
100%
Within the scope of our initial adoption campaign we
achieved excellent results (18 months post launch)

Significant cost savings
Reduced Annual Costs
Conferencing Costs > $2 million
Employee Reimbursed
Voice Expenses
$1 million
Outbound Calling > $1 million
Voice Infrastructure (PBX
and Circuits) $1.2 million
Improved Business Outcomes
Improved User
Productivity
Reduced Employee and Customer Contact
Lookups times
Increased Employee
Collaboration
Integrated click-to-call / IM improved real
time connection and collaboration among
globally dispersed workforce
Real-time customer
response
Federated IM and Desktop Sharing
improved customer satisfaction ratings
150% ROI
in 24 months
Enterprise-ready Unified Communications is saving $5.2 million annually
 E-mail, instant messaging, presence and conferencing: 22,000 users
 Voice: 5,000 users
 Profile: 150 locations globally / 9,000 home-based or mobile users
 PBX: Replacement for 17 different PBX manufacturers

DCP Right Now
© 2015 Disney Consumer Products All rights reserved.

Main Site Objectives
• All News on Homepage
• Social Style News Feed
• Clear Organization
• Highly Social Intranet
• Managing Work Processes
• Mobile Centric Platform
Not In Focus

Navigation

News Feed

Profiles

Applications & Links

Additional Successes
• Many customizable page templates
• Site was implemented as planned
• Default homepage
• Overwhelming user acceptance

Why Stories?
© 2015 BaylorScott&White All rights reserved.
• They’re in our DNA
• You Remember Them
• Inspiration Drives Engagement

Why Stories?

Why it Matters
• 43% of disengaged employees consider other
employment options
• 17% of highly engaged employees consider working
elsewhere
• Operating margins were 3X higher when employees
were ‘sustainably engaged’
Towers Watson - 2012 Global Workforce Survey

“Employees who derive meaning and significance from
their work were more than three times as likely to stay
with their organizations — the highest single impact of
any variable in our survey. These employees also
reported 1.7 times higher job satisfaction and they
were 1.4 times more engaged at work.”
The Energy Project “Energy Audit” 2013

Results: Story-Driven Content
• 60% more views
• 70% more comments
Finding Engaging Stories
• There’s a story behind every initiative or strategy
• Use the individuals that are already living your message

BT Today
© 2014 BT All rights reserved.

BT Today – the facts
• 2,000 comments per month (90 comments per working day)
• From 1,500 individuals
• 6,000 individuals have commented on the site (7% of
employees)
• 30-40k unique visitors daily (40-45% of employees)
• 275k page views per day (each person looking at about 8
pages).

Top comment …

According to 3,500 employees
• 85% satisfied/very satisfied with internal communications
(63% in 2011)
• 4% dissatisfaction (21% in 2011)
• 50% employees think BT Today ‘essential’
• 67% have taken part in on-line conversation (9% in 2011)
• 87% use the intranet every day

Cisco’s Five Pillars of the Intranet
High-quality
interaction from
anywhere, real
time and offline
Secure access
to information
and people from
any device,
anywhere
Expertise and
information
location,
proactive
interaction
Easy and
intuitive access
to transactional
systems
Web, audio
video content
that is most
relevant to the
user. Context
aware.
Video Mobile Social Apps Content
Search, Information Architecture & Social Discovery

Cisco Confidential 52©2014 Cisco and/or its affiliates. All rights reserved.
Find and Connect to People Using Cisco Directory
Over 6.5 million profile
views a month
Click to connect real-time
via Instant Message and
Phone

Mobile – Anywhere, Anytime, Any Device
BYOD, CYOD: Any Trusted Industry
standard Device
Global Service Provider Partnerships
Corporate and Personal Paid Plans,
Strong terms of Use
Other
16,429 33,940 12,169 2264,247
1.2%
Growth
3.1%
Growth
2.8%
Growth
-7.3%
Growth
-9.9%
Growth
83,861 34,9747,406
1.7%
Growth
0.1%
Growth
3.8%
Growth
67,663
Personally
Owned
Mobile
Devices
(BYOD)
126,241
Corporate
Provided
Laptops
(CYOD)
652
6.7%
Growth

Business Apps & Store – Transact from the Intranet
Cisco currently has 57 internal apps
delivered through a consolidated
internal eStore.
Best of breed Native Apps & Responsive
Design
Cisco eStore as a catalog
of all Apps & services
Robust App Lifecycle, selection of
enterprise and Line of Business apps

Cisco Maps My Approvals CiscoTV

Video – Interactive, High Impact
Internal “YouTube-like” capabilities
via Cisco Show and Share
The majority of employees attend major
events via video
Cisco has over 80 internal live broadcasts per month!
Over 300 videos uploaded every month
12 broadcast quality studios around the
world and over 1,000 TelePresence units
Video conferencing is pervasive
throughout the organization

57
Key lessons
 Define according to business needs
 Tie the intranet’s success to your company
 Engage your audiences
 Plan, Plan, Plan
 Governance
 Content management
 Collaboration
 Change management

Toby@PrescientDigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.986.2226
61
Toby Ward

Best of the Intranet Global Forum LA 2015

Best of the Intranet Global Forum LA 2015

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