Weitere ähnliche Inhalte Ähnlich wie Social Networking from a Global Perspective: PdF Latin America Ähnlich wie Social Networking from a Global Perspective: PdF Latin America (20) Kürzlich hochgeladen (20) 1. Toby
Daniels,
Co-‐founder
&
CEO,
Crowdcentric
&
Founder
of
Social
Media
Week
@tobyd
“Las
redes
sociales
desde
un
enfoque
internacional”
2. Overview
of
Talk
• About
Crowdcentric
• About
Social
Media
Week
• Many-‐to-‐Many
Communica>ons
• World
Map
of
Social
Networking
– Facebook
Usage
Sta>s>cs
– Facebook
Global
Reach
• Global
movements
• Emerging
Business
Strategies
• Three
Working
Prac>ces
©
Crowdcentric
2010:
3. ©
Crowdcentric
2010
“Crowdcentric’s
mission
is
to
help
people,
brands,
companies,
not-‐for-‐profits
and
governments
around
the
world
establish
deeper
and
more
valuable
rela<onships
through
open
collabora<on
and
social
communica<on.”
5. A
Global
PlaQorm
for
Conversa>on,
Connec>on
&
Collabora>on:
Social
Media
Week
2010
11
ciBes
|
18k
aEendees|
475
events
|
200k
unique
visits
|
5M
impressions
FEB
2010
•
London
•
Berlin
•
New
York
•
Toronto
•
São
Paulo
•
San
Francisco
SEPT
2010
•
Los
Angeles
•
Buenos
Aires
•
Mexico
City
•
Bogotá
•
Milan
6. A
Global
PlaQorm
for
Conversa>on,
Connec>on
&
Collabora>on:
Social
Media
Week
2011
20+
ciBes
|
35k
aEendees|
700+
events
|
400k
unique
visits
|
10M
impressions
SEPT
2011*
•
Los
Angeles
•
Milan
•
Mexico
City
•
Bogotá
•
Buenos
Aires
•
Berlin
•
Barcelona
•
San>ago
•
Miami
•
Chicago
•
Sydney
•
Shanghai
*
Forecasted
FEB
2011
•
New
York
•
London
•
Toronto
•
San
Francisco
•
São
Paulo
•
Paris
•
Rome
•
Hong
Kong
•
Istanbul*
•
Rio
de
Janeiro*
*
TBC
13. ©
Crowdcentric
2010
A
ShiWing
Global
Landscape
•
Facebook
has
almost
colonized
Europe
and
it’s
extending
its
domina>on
with
more
than
500
millions
users
•
QQ,
leader
in
China,
was
the
largest
social
network
in
the
world
un>l
Facebook
began
domina>ng
•
MySpace
has
lost
its
leadership
everywhere
(except
in
Guam)
•
V
Kontakte
is
the
most
popular
in
Russian
territories
•
Orkut
is
strong
in
India
and
Brazil
•
Hi5
is
s>ll
leading
in
Peru,
Colombia,
Ecuador
and
other
scagered
countries
such
as
Portugal,
Mongolia,
Romania
•
Odnoklassniki
is
strong
in
some
former
territories
of
the
Soviet
Union
•
Maktoob
is
the
most
important
Arab
community/portal
14. ©
Crowdcentric
2010
Facebook
Usage
Stats
•
There
are
over
900
million
objects
that
people
interact
with
(pages,
groups,
events)
•
Average
user
is
connected
to
80
community
pages,
groups
and
events
•
Average
user
creates
90
pieces
of
content
each
month
•
More
than
30
billion
pieces
of
content
(web
links,
news
stories,
blog
posts,
notes,
photo
albums,
etc.)
shared
each
month.
Source
Facebook.com
November
2010
15. ©
Crowdcentric
2010
Facebook’s
Global
Reach
•
More
than
70
transla>ons
available
•
About
70%
of
Facebook
users
are
outside
the
United
States
•
Over
300,000
users
helped
translate
the
site
through
the
transla>ons
applica>on
•
There
are
more
than
200
mobile
operators
in
60
countries
working
to
deploy
and
promote
Facebook
mobile
products
Source:
Facebook.com
November
2011
20. ©
Crowdcentric
2010
“The moment we're living through, is the largest increase in expressive
capability in human history.”
Clay Shirky
Internet Mapping Project
Bill Cheswick
24. ©
Crowdcentric
2010
“If
you
were
a
ci<zen
of
the
world
twenty
or
more
years
ago,
and
you
had
something
to
say
in
public,
that
you
wanted
to
share
publicly,
that
you
wanted
others
to
know
you
were
thinking,
you
couldn’t.
Period.”
Clay
Shirky
Author,
The
CogniBve
Surplus
30. ©
Crowdcentric
2010
Ten
tech-‐enabled
business
trends
to
watch:
Source:
hEps://www.mckinseyquarterly.com
Trend
1:
Distributed
cocrea>on
moves
into
the
mainstream
Trend
2:
Making
the
network
the
organiza>on
Trend
3:
Collabora>on
at
scale
Trend
4:
The
growing
‘Internet
of
Things’
Trend
5:
Experimenta>on
and
big
data
Trend
6:
Wiring
for
a
sustainable
world
Trend
7:
Imagining
anything
as
a
service
Trend
8:
The
age
of
the
mul>sided
business
model
Trend
9:
Innova>ng
from
the
bogom
of
the
pyramid
Trend
10:
Producing
public
good
on
the
grid
31. ©
Crowdcentric
2010
Ten
tech-‐enabled
business
trends
to
watch:
Source:
hEps://www.mckinseyquarterly.com
Trend
1:
Distributed
cocreaBon
moves
into
the
mainstream
Trend
2:
Making
the
network
the
organizaBon
Trend
3:
CollaboraBon
at
scale
Trend
4:
The
growing
‘Internet
of
Things’
Trend
5:
Experimenta>on
and
big
data
Trend
6:
Wiring
for
a
sustainable
world
Trend
7:
Imagining
anything
as
a
service
Trend
8:
The
age
of
the
mul>sided
business
model
Trend
9:
Innova>ng
from
the
bogom
of
the
pyramid
Trend
10:
Producing
public
good
on
the
grid
33. ©
Crowdcentric
2010
Distributed
Co-‐CreaBon
DefiniBon:
Ability
to
organize
communi>es
of
Web
par>cipants
to
develop,
market,
and
support
products
and
services.
How
we
do
it:
•
30
Global
Advisory
Board
Members
•
250
Local
Advisory
Board
Members
•
500
Event
Partners
•
1,000
Speakers
•
20,0000
par>cipants
35. ©
Crowdcentric
2010
Making
the
Network
the
OrganizaBon
DefiniBon:
Building
and
managing
flexible
networks
that
extend
across
internal
and
osen
even
external
borders,
thereby
enabling
you
to
tap
into
a
world
of
talent.
How
do
we
do
it?
•
Open
architectures
•
Open
source
guidelines
•
Small
core
teams
&
buddy
systems
•
Flat
and
distributed
hierarchy
37. ©
Crowdcentric
2010
CollaboraBon
at
Scale
DefiniBon:
The
adop>on
of
collabora>on
technologies
and
principles
with
a
focus
on
improving
teams
efficiency
and
effec>veness.
How
we
do
it:
38. Summary
•
Many-‐to-‐many
communica>ons
changes
how
we
as
a
society
communicate
•
Social
networks
are
growing,
but
Facebook
is
fast
becoming
the
dominant
plaQorm
globally
•
We
are
more
connected,
informa>on
disseminates
faster
and
we
are
all
influencers
•
Global
collabora>on
is
real
and
happening
•
Business
strategies
are
evolving
allowing
co-‐crea>on
and
collabora>on
at
scale
.
