Expedia Media Solutions and Tnooz presented a webinar on this topic. The webinar featured a study commissioned by Expedia Media Solutions and conducted by comScore which analyzes multi-platform devices in online travel content consumption for U.K. and U.S. travelers across devices and travel planning stages. This free webinar will cover research exploring consumer mobile behavior and will help all travel marketers to develop a robust and full-funnel mobile marketing strategy. Join this free webinar to learn things like: How mobile bookings span across the different lines of travel The differences in usage between PC, smartphones and tablets — and between US and UK consumers What travel consumers expect when engaging with mobile content Panelists for this FREE webinar are: Wendy Olson Killion, Director, Product Management, Expedia Media Solutions Kevin May, Senior Editor & Moderator, Tnooz Gene Quinn, CEO & Producer, Tnooz This webinar took place on Thursday, 29 October, for one hour.

1. Travel decisions
in a multi-screen world
Webinar
29 October 2015

2. Your hosts
Kevin May
Senior Editor & Moderator
Tnooz
Gene Quinn
CEO & Producer
Tnooz

3. Your presenter
Wendy Olson Killion
Director, Product
Expedia Media Solutions

4. Poll no. 1
Where are you located?

5. Poll no. 2
Which industry segment do you represent?

8. 8
Expedia,
Inc:
More
than
150
Travel
Branded
Sites
in
70
Countries

9. Source:
comScore
WW
January
2015.
9
Expedia
Media
Solu.ons:
Global
Network
of
Sites
Worldwide
Monthly
Unique
Users
(Millions)
39.5M
21.1M
4.3M
12.1M
962K
12.3M
773K
2.6M
367K
7M
3.7M

11. 11
Travel
Content
Consump.on
Mul.screen
Consumer
Behaviors
REAL
WORLD
INSIGHTS

15. Poll no. 3
Is mobile integrated into your overall
marketing strategy?

22. Poll no. 4
When thinking about how you deploy a mobile
strategy, which platform do you prefer?

27. Poll no. 5
If and when you deploy a mobile strategy, which
stage(s) of the purchase cycle will you primarily
target consumers?

35. Poll no. 6
How do you primarily measure success of a
mobile campaign?

36. 36
Relevant
Experience
Mul.plaLorm
Approach
Crea.ve
&
AOen.on-­‐Grabbing
WHAT
THIS
MEANS

38. bit.ly/MulXscreenTravelPath
adverXsing.expedia.com

39. Q & A

40. Thank you!
Send your questions and comments to gene@tnooz.com
Replay and presentation will be available on www.tnooz.com